Visual communication design refers to the design that uses visual symbols to transmit various information. The designer is the sender of information, and the object of communication is the receiver of information. It is called visual design for short. Visual communication is the communication between people in the form of "seeing", and it is a way of expression and communication through visual language. People of different regions, skin colors, ages, genders, and languages can communicate information, emotions, and cultures through vision and media. Visual observation and experience can overcome the barriers of language barrier, eliminate the barriers of different characters, and rely on "pictures" - images, graphics, patterns, drawings, graphics The visual consensus of schema is understood and interacted.
The major of visual communication studies abroad transmits information, ideas and commercial promotion purposes in visual media by means of color, text, graphics and morphology to achieve the functions of promotion, display and cognition. Therefore, talents in this field are becoming increasingly important. Visual communication overseas students have a wide range of employment after graduation, such as visual communication design, display design, packaging material design, printing art design, computer-aided design, graphic design, image design, advertising design, graphic design, web page design, typesetting, etc.
The core curriculum of visual communication design for overseas undergraduates is mainly divided into three parts: first, basic training courses of visual elements, such as graphic language, color language, and creative morphology; 2、 Graphic design courses, such as brand design, packaging design, book binding and layout design; 3、 Multimedia and comprehensive design courses, such as interaction design, image design, animation design, display design, etc. This major focuses on cultivating students' keen perception and creativity of visual elements such as graphics, colors and characters, training students' comprehensive expression ability of graphic design using visual elements, highlighting the application of multimedia technology in visual design, emphasizing the cross integration of technology and visual design, so as to design a visual communication collection with a strong sense of visual design.
Graphic design/visual communication has high requirements for students' comprehensive quality. They need to have a good aesthetic foundation and the ability to abstract graphics, find problems, analyze problems and make visual transformation, as well as a certain practical ability and software ability. So as to design a collection of visual communication works with a strong sense of visual design.
