Graphic design is the design major that students are most exposed to in their daily life, but because of the development of visual arts, graphic design involves more and more fields, and also extends to many other professional forms. For example, packaging design, interaction design, website design, advertising design, etc., also make it more difficult for people to define their specific categories. So, is graphic design the same as visual communication? What's the difference? Today's natural light takes RCA of the Royal Academy of Arts as an example to give you a detailed introduction, including the research direction, curriculum, work collection requirements and other aspects of graphic design and visual communication of the Royal Academy of Arts.

Visual communication originated from graphic design at the earliest, but because of the influence of digital media technology, visual communication design extends more into 2D, 3D, more dynamic and comprehensive forms of expression, and the gap between the two in research direction is also growing. The reason why people tend to confuse the two majors is that there is no fundamental distinction between the definitions of the two in our domestic colleges and universities. More importantly, the new and conceptual graphic design is collectively referred to as visual communication. In fact, in overseas art colleges, the two not only involve different fields, but also have different professional requirements.

Next, we will Royal College of Art Two directions in visual communication: Graphic Design/graphic design and Experimental Communication/visual experimental communication are analyzed one by one.

Is Huangyi Graphic Design the same as Visual Communication?

1. Research direction

Graphic Artist Designer:

The root of this direction is based on the creation of the plane field. Our research direction is also mainly divided into two parts, the first is visual language: graphic design is to test and expand the way, tools and processes of graphic design through the understanding of media, cultural background, etc;

Works of Huangyi Graphic Design Students

Another point is graphic creativity. This part focuses on visual research. The school teaches students the skills and tools they can use, such as typesetting, book design, packaging design, illustration design, etc., and students extend these skills to work in various fields.

　　 Introduction to Visual Communication Design ：

To retain the professional skills in the field of graphic design, combined with the background of the rapid development of new media, we need to re-examine the field of visual arts with critical thinking.

Huangyi Visual Experiment Communication Professional Student

In this discipline, imagination and experimentation are the basic points of the profession. We need to pay more attention to the multi-dimensional links between people and things, not limited to the visual field, but more to convey ideas to the audience in different ways. For example, we will add new experiments in digital aesthetics, experimental movies, and immersive interaction design, It is a comprehensive discipline combining graphic art and communication.

2. Collection requirements

Graphic Artist Designer:

The first part is a 500 word personal statement. First, it needs to explain the choice of the direction of experimental communication and graphic design study abroad, and reflect the interest in the program and specific practical goals.

The second part of the portfolio needs to include 20 separate projects or a single picture in any form, but hopes to be a discussion and experimental attempt in the plane field.

Visual communication:

The personal statement is the same as above;

In addition to 20 pages of image works, applicants can also submit audio or video works to upload in the form of links or web pages, but the duration is not more than 5 minutes.

Is Huangyi Graphic Design the same as Visual Communication? What's the difference? Conceptually, graphic design is more inclined to 2D visual works. Although there is a trend towards diversification and multimedia, the fundamental purpose is to convey information with creative visual language. From the perspective of techniques and design thinking, it is more inclined to pure art; The definition of visual communication is more extensive. Based on the development of science and technology, the landing platform is more diversified. The discipline focuses more on the combination of concepts and practice, hoping to train students to face the trend of future visual art development, focusing on functionality; For the key assessment points of colleges and universities, general art colleges and universities will not have specialized visual communication/visual communication and other comprehensive disciplines, but will be more detailed, including interaction design, communication design, new media design, etc. Students can choose according to the direction of interest and future planning, Such majors attach great importance to students' rigorous design logic and problem-solving ability; Graphic design, as a traditional design discipline, the focus of assessment of colleges and universities is also changing. The most obvious is that it is no longer limited to font design, poster design, typesetting, packaging and other specific classifications, but hopes that applicants can find different creative expressions with their observation of life. The key is how to use the graphic visual language to reflect creativity.

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