advertisement
In the past 10 years, advertising has changed from one-way contact with specific media to two-way interaction with multiple media. The way of advertising can be integrated with each other. Some elements will remain unchanged, but there will also be brand needs to meet ordinary consumers (audience). In the art center, advertising students not only have the knowledge of traditional advertising, but also learn the latest trends in new media. In the basic course, students should master the communication methods in advertising, including film, online video, digital photography, graphic and interactive design, mass media and digital experience. In the later stage, students should improve their advertising ability according to their own skills, and combine traditional and non-traditional media to create a powerful way of communication. Our instructors include top art instructors, as well as people who understand and plan advertisements. The advertising major of the school is the oldest major in the United States. As a product designer, film producer, interaction designer, etc., alumni of the Art Center Design Institute have outstanding performance in these industries. They create new models and explore how these rules can enlighten others.
Entertainment Design
Entertainment designers are the core of TV visual experience, film, commerce, video game, animation industry and theme park. It has never been found before that creating new fields, new roles and new objects requires rich imagination, and it is necessary to understand how things are created and how to communicate with people who create these new fields. The entertainment design course of the Art Center Design College focuses on students' technology and creative things, which is a requirement for conceptual designers in the entertainment industry. Although entertainment design is a relatively new major, the graduates of Art Center Design School have become leaders in animation industry, video game, film and television industry. Alumni working nearby will be invited to teach as teachers and lecturers. In the first four semesters, the school will teach students to draw, render, mold and sculpture. At the same time, it will also let students understand 3D production tools. Finally, the school will teach students advanced courses in specific arts and expertise. In the past, in order to find jobs, students would combine illustration design and industrial design to improve their skills and works. Now, in terms of the advantages of these two courses, the school integrates these two courses and expands them. Students have the opportunity to cooperate with students from other universities, cooperate in interdisciplinary studios, work together on project design, and apply their own technology to business and other non-profit ways.
environmental design
The Department of Environmental Design focuses on all designs of space experience. The advantages of this project lie in the integrity and interactivity of the content, as well as emotional resonance. Environmental design is designed from the inside out. After understanding the needs, students will convert the information disclosed into relevant physical information or design. Students can work in a wide range: brand retail websites, theme restaurants, exhibition design and residential area design. Cultivate students to form international design concepts: study where people live, work and live, how to live, work and live, and understand comprehensive design concepts. In order to improve ergonomics and simply apply it, students need to explore new ways to integrate science and technology with the humanities.
film
In the fast-growing entertainment industry, emerging film producers must be bold, creative and dedicated. To sum up, they must be visual communicators. All courses of the Film Department of the Arts Center enable students to master the skills of film production, so that they can tell everything better. Located in Disney, Warner Bros., NBC, ABC, Paramount and Burbank Media District, our students have rare and rich resources: excellent film producers as teachers. In addition, students can directly shoot high-quality wide screen films of 16mm and 35mm, and can use the latest digital post production tools. This department adopts small class teaching, so that teachers and students can better communicate and exchange. Each semester, several chief guest lecturers from film studios and top film producers will be invited to give lectures. There is also an independent editing room, stereo surround recording equipment, mixing room, and a multi machine room with 24-hour rooms. In addition, there is a 5000 square foot painting screen and a green background stage. Whether graduates will work in film studios and radio stations, or as independent filmmakers, or in emerging media, this course will enable students to fully understand the knowledge of film production, master the skills of film production, and help students build confidence in success.
pure art
In today's era, the original intention and meaning of art change a lot; With the globalization of visual culture, values often conflict. Science and technology are constantly developing, and the speed of change is accelerating. The birth of new art forms has blurred the boundaries of art, media, design, film and entertainment. Meaningful art education not only provides an introduction to the past prosperity, but also provides students with profound insights so that they can understand the emerging values. At the same time, education should also foster the spirit of innovation and self reflection. In the art school, the teacher team conveys values to students. The teachers here have unique views and can stimulate students' enthusiasm. Because this is the most important and creative design college in the United States, students have the opportunity to communicate with outstanding designers, access to advanced industrial stores, cutting-edge computer laboratories, huge libraries, and various seminars. The college emphasizes innovation. Through the attempt of various styles - painting, photography, sculpture and film practice, students can make great progress in innovation and technology.
Graphic Artist Designer
Here, students majoring in ACCD graphic design inject life and meaning into words and images. The project focuses on the principles of design, aesthetics and technology, and trains students to focus on graphic design in one area, or continue to explore other areas of communication design. Through this way of education, students can win outstanding results in the top national competitions. Traditional handicrafts, such as hand engraving and drawing, and complex graphic software are tools of contemporary graphic designers. While trying to use various media, including product packaging, books, magazine layout, interactive communication, 3D graphics, virtual environment and brand experience, the challenge for students is to propose design solutions. Through interdisciplinary workshops, students are able to apply their skills in business and non-profit fields and collaborate with students from other majors. The education of graphic design specialty is supplemented by courses such as design history, popular culture, dynamic image and design research. By creating innovative, coherent, artistic and attractive solutions, this major helps students prepare for the future, whether they join other companies or start their own studios.
Illustration
Illustration is the art form of the 21st century, which connects fashion and animated films, retail and computer games, politics, editing and street art, books and children's toys. The unique ability of illustration lies in the social, political and cultural concepts that make it an ideal solution, providing solutions for advertising, publishing, animation functions, licensing, retail and editing projects. To succeed in any field, illustrators must not only master painting skills, but also open up ideas and understand the impact of illustration on contemporary culture. The illustration major is famous for its excellent teaching level, including drawing, painting, perspective, color theory and concepts, supplemented by art history, popular culture, ideological education and other courses. Through the training of basic courses, students can choose the most suitable field to develop in a specific field.
Interaction design
Students majoring in interaction design in the School of Design of the Art Center can gain beneficial exchanges through interaction. They can design unified systems and strategies, and gain strong media and aesthetic experience. Whether designing mobile applications or exhibition interfaces, students will think deeply about the user experience and how to connect with others. Through designing and working projects, students make people become knowledgeable, joyful and active participants. Interaction designers need to be deeply involved, considering the ideas of various audiences and the impact of their work. Students will use innovative ways to create resonance, not only considering a specific role, but based on the overall experience of users. Graduates here can create new product ecology, rich information websites, mobile applications, digital car interfaces, interactive consumer electronics products, social media advertising or interactive exhibitions. No matter what kind of media, students will implement a strict design process, and understand users through culture and user testing. They will also constantly push creativity and technology applications to new boundaries, while not ignoring the role of emotion and aesthetics.
Photography and images
It is estimated that 3 million photos will be produced every day in the world, representing the ubiquitous role of photography in culture. Although almost everyone can take photos, only a few people can take excellent photos. The photography and image department can help photographers increase their skills and creativity, rather than simply making. Excellent images can travel through time and space without losing their meaning - whether they are pictures on mobile phones or display boards on buildings. In addition to concept and studio practice, students also learn technology, art, history and advertising, as well as business planning, brand promotion and marketing courses. Through some projects and interdisciplinary workshops sponsored by enterprises, students can cooperate with students in other majors. The most advanced traditional and digital laboratories support a variety of photography methods, so that students can get a close understanding of technological changes, including capturing, strengthening and distributing images. The project will also analyze problems, such as the originality of the author and digital technology. As a student of photography and image department, you will understand that the process before pressing the shutter is as important as that after shooting. Our teachers will give you guidance and help you express your ideas and goals.
product design
At the Art Center Design Institute, students know that good design should combine function, relevance, visual attractiveness, and social responsibility. More and more enterprises and organizations have begun to realize the importance of comprehensiveness, and society has also recognized the important role of design in improving life. With the change of consumer culture, the products needed by the market should minimize the impact of the environment, while seeking emotional ties with the surrounding things. We can enable students to meet these needs regionally and globally, and give them tools to predict the future. ACCD Product Design The course provides a solid foundation for design science, including human factors, manufacturing technology, and people-oriented research methods and design management. At the same time, students can gain a comprehensive understanding of material technology, global trends and sustainability by visiting the advanced research laboratory, CMTEL (Color, Material and Trend Exploration Laboratory). Through interdisciplinary workshops, students will apply technology to both commercial and non-commercial approaches. Through cooperation with INSEAD and Singapore, students can also deepen their understanding of business processes. Students can cooperate with MBA students through projects and participate in postgraduate courses in finance, marketing and other disciplines.
Vehicle design
The challenges of the automobile industry have brought great opportunities to transport designers. The Department of Transport Design has been encouraging innovation since its establishment 60 years ago. This project provides the best educational environment for transport designers. Our courses emphasize important themes, such as sustainable mobility, in addition to appearance, comfort, safety and usability, and the impact of brand and product life cycle. Students can acquire skilled drawing ability and physical digital modeling skills, and also develop the ability to understand the structure, materials, process and aerodynamics of vehicles. By exploring the balance between form and function, students will have the ability to create cars with advanced personality and functions. Although our department has an outstanding automobile design civilization, in recent years, we have taken a broader vision of transportation. The students' fields include motorcycle, ship, aircraft, commercial transportation, personal mobility and public transportation design. The creation of vehicles requires team efforts, and students have the opportunity to cooperate with colleagues through interdisciplinary workshops. In addition, the Art Center Design Institute is located in Southern California, with more than 20 advanced automobile design studios and leading mobile and emerging alternative energy, which provides our students with obvious advantages. Students also have the opportunity to communicate with professional designers and obtain internship opportunities.
