American colleges and universities prefer to focus on the quality and results of students' works, pay more attention to theoretical knowledge and practice, and generally prefer commercialization. Therefore, American colleges and universities expect to present the integrity of the works and the attractive visual effects in the works from the student works. Applicants should pay attention to the output of finished products and the visual effect of typesetting.
British colleges and universities not only want to see the students' final achievements, but also want to see the development process of a work. This process attracts them more than the final results. From the design process of students, colleges and universities expect to see how students create a work, followed by the level of students. Moreover, British colleges and universities expect students to show a certain interdisciplinary ability in their works, so that the whole works can show rich content and texture.
Japanese design stresses creativity, delicacy, detail, and typesetting. The design of characters and graphics is very fine, and the arrangement also follows the aesthetic and visual laws. There is almost no random combination and arrangement, which makes the design active, detailed, and unique.
The specialty setting of Italian art colleges is relatively traditional, and the pure art majors have more details. There are few colleges and universities for graduate graphic design, and Naples Academy of Fine Arts has one. There is a certain gap in the overall academic level according to the first-line universities in Britain and the United States.
German graphic design has a very long history and is one of the initiators of the modern design movement. German graphic design occupies an important position in the world design history with its unique style. Influenced by functionalism and rationalism design style, German graphic design tends to rational style. German designers pursue that viewers can read the words or graphics of graphic design in the shortest time to obtain higher accuracy and lower error rate. Its hue is mainly gray and white, which is bright, direct, simple, clear and highly rational.