As one of the most popular majors in Central Saint Martin, Course Leader BA in product design needs to select 80 students from about 800 students every year to be admitted as undergraduate students in the new year, including about 40 students in Europe and the UK, and about 40 international students. In Saint Martin, which is famous for its art and design, this number can be described as fierce competition. How to win among many applicants? Mr. Gao interviewed Porf Paul De'Ath, the curriculum director of Product Design, face to face in Saint Martin. The curriculum director of Central Saint Martin Product Design personally described: CSM product design application, portfolio, curriculum and employment prospects.
CSM product design course supervisor introduces CSM product design study abroad:
Personal introduction of CSM product design course supervisor:
Porf Paul is an experienced designer. He was born in automobile and transportation design. His works involve electronics, 3D, manufacturing and other fields; Porf Paul is also a scholar committed to innovation. He seeks breakthroughs in user experience in large-scale transportation projects, and is committed to exploring more usability in the interaction between people and products, and improving people's satisfaction with products; Porf Paul is also the design director behind many enterprises, leading multiple interdisciplinary design teams, serving global design consulting companies, providing strategic projects for Samsung, Telefonica Digital and other brands, and helping many enterprises realize design value.
In addition to the above titles, Porf Paul is also the course director of the product design major of Saint Martin. What opinions will he give to everyone with enrollment experience? What does Porf Paul say about applications, portfolios, course details, excellent works, study and life, and employment prospects!
CSM product design application:
Course leader Porf Paul introduced the application process in detail. The deadline for online application (mid January) is generally about one month earlier than the deadline for submission of portfolios (mid late February). For international students, the deadline is released by the local UAL Admissions Office.
What kind of students is BA in product design looking for? Their expectant teachers should not only be enthusiastic about product design, but also be curious about new ideas and knowledge, and be willing to challenge and participate in various disciplines and product design practices.
Requirements for CSM product design portfolio:
“ Collection of Overseas Works for Product Design Don't exceed the number of pages. In the limited pages, you can tell your own stories. "Porf Paul firmly said," The longer the collection is, the better. Within the official number of pages, you actually have enough space to show your talents. "
Is technology the most important assessment factor?
"Of course! No! Yes!" Porf Paul firmly gave the answer.
"As an admissions officer, I can actually feel whether this is a potential student through a few pages. Potential is the most important factor for me to assess students."
"Of course, it is undeniable that you need some technology to express your creative content, but first of all, this is not limited to a single technology. For example, you can use collage, electronic painting and other forms to show your style. If you are not good at hand painting, Porf Paul Smiling, he said, "It would be better if your works included one page of hand-painted works. You can develop your strengths and avoid weaknesses.".
Value of product design course:
-making，creative ambition-
Hands on creation, ambition
Making, creative aggression means that BA product design itself is a hands-on and practical work process, Designed a "bicycle" instead of a wheelchair to help people who have lost both legs walk more freely, and also alleviate the problem of bicycle waste. This is the "creative accommodation" expected in the curriculum value. This design also realizes the reuse of resources, forming a revolutionary design concept "design as practice that transforms"
-design as practice that transforms-
Transformative and practical design
Design as practice that transforms means that product design emphasizes the need for change and practice in design, aiming to redefine people's work and innovation methods through design, and actively respond to various imminent challenges in social, environmental and economic aspects with the development. While using imaginative and creative practice to design to influence society and culture, we also increase our understanding of historical and contemporary product design.
-an adaptive，anticipatory practice-
Practice with adaptability and expected nature
Design serves people. At the very beginning of design, many designs lacked sufficient humanistic care. Now, more problems need to be solved through design. For example, even in developed countries, there are some special vulnerable groups such as the elderly, children, and the disabled. This requires industrial designers to consider the impact of technology, consumer psychology, environment, culture and other factors on the final product, encourage product design professionals, and Industrial Design Study Abroad 20% of the students understand the recognized cultural and business norms, so that their works are more valuable while transcending the mainstream design practice.
-collaborative practice-
Solidarity and collaborative practice
-a community,a network-
Group and cooperative work
Unity and cooperation have always been the focus of the course. The first important thing at the beginning of the course is in the form of group work. Each student needs to discuss with the group members to complete their own work. In this process, students need to clearly express their ideas and convey the design intent of the work, so as to exercise their cooperation ability and communication and expression ability. In the second year of the course, students will have the opportunity to cooperate with students from different majors to complete another group assignment. Cooperation with students from different majors will bring more inspiration and creativity to students.
CSM Appreciation of excellent student works in product design
KINTSUGI CEREMONY KIT
2017 RADO STAR PRIZE Finalist
KINTSUGI CEREMONY KIT is a product focusing on experience and a wedding gift symbolizing special meaning and longevity, which is made by Rosentha, a German porcelain manufacturer.
In German traditional weddings, there is a ceremony called "Polterabind", which refers to the need to smash plates and bowls for the bride and groom at the wedding, just like the sound of firecrackers on Chinese New Year's Eve. Germans believe that this can help newlyweds get rid of past troubles, usher in a sweet beginning, and then get good luck. "Kintsugi" is the art of repairing broken pottery in Japan, using lacquer powder or mixed with gold, silver or platinum powder. Couples who receive gifts can smash plates in accordance with the tradition, and then use the Kintsugi kit to reassemble together to create unique products with memories. Each final product can be full of the most special meaning.
LIFE CYCLE
SELF INITIATED PROJECT
Life cycle is a bicycle seat designed by Sasha Brumi to record people's health data. It has unique advantages over most products on the market in terms of comfort, performance and appearance.
Sasha Brumi believes that bicycle seat is the most important part for users to consider when selecting and using bicycles, because the connection between bicycle and seat is the largest when users use it. The surface of life cycle seat is supported by hundreds of branches. The height, weight and riding habits of users can be collected by measuring the sitting bones, and then the performance and comfort of users can be optimized according to personal data to ensure that the bicycle cushion fits each user perfectly.
The design of life cycle can only be realized through the combination of the latest 3D printing technology and the development of advanced materials, but the designer Sasha is still reassessing the production process. This design can truly solve people's needs. It is a rigorous, creative and commercial design, and has been widely recognized by the outside world.
MATTHEW CANHAM
HPLUS
In the UK, 15 million people suffer from chronic diseases, and their lives are surrounded by various emergencies. They need to use a lot of monitoring equipment and medical supplies to protect their health and reduce the burden of treatment.
'hplus' is a collection of six clinical personal health monitoring devices designed to reduce the pressure on patients, clinicians and health services. This group of products can enable patients to understand their health status in real time, and at the same time, they can live more freely according to their own wishes. This series includes spirometer, urine detector and finger prick blood tester. These six devices are specially designed for young and old people. Without digital readout and minimum interface, they can accurately monitor nine major chronic health conditions. The attached application can guide the user to complete the test program, and display the latest test results and doctor's comments
The design of this group of products is made of materials inspired by ceramic tableware, which aims to resist the aesthetic concept of current medical product design, provide dignity for patients through these ways, and make medical supplies beautiful wherever they are placed.
BEATRICE SOLLIER BRESSET
The bicycle safety device is designed to protect women's driving safety and give them more sense of security. When women ride on the road, the retractable wings installed on the fenders will widen the width, ensure and expand the driving safety range, and prevent accidents that may occur when other vehicles overtake or change lanes. The bicycle safety device uses red and amber LED lights, which, like cars, can light up when turning to remind the rear of coming cars, so that users do not have to stretch out their arms to signal the rear vehicles when they need to turn, and they can fully focus on controlling the bicycle.
Quick questions and answers:
What is the day like for BA Product Design students?
There is no answer, every week is different, every day is different. For example, on the first day, we introduced the latest project. On Tuesday, we usually focus on technology on Wednesday. By the way, there is no class on Wednesday afternoon. On Wednesday afternoon, classes are not allowed in the school. On Thursday, it may be group work. A teacher may comment on your recent progress on Friday.
Do you have much group work?
Many, very many.
What's your most impressive presentation?
A student rushed into my office and talked to me about the details of his previous business. I thought it was impossible to compete with the eight strokes of the course. When I was wondering, the student suddenly said, "I made up this story because I wanted to introduce my design..." Well, I almost believed his lie, but this way was really, too special, too good. You can even make up a story for your presentation. It's incredible.
What advice do you give students?
There are too many mediocre and boring designs in the world. Please remember to look critically at the world and make your own designs.
What is the future work situation of students?
It is very diversified. There are many design companies that have gone to their heart, such as Apple, and many students have become independent designers. The Chinese girl who designed a unique bicycle for the disabled even got a sum of money to develop her project in China, which made me proud.
Your advice
Come on, you won't regret it. (smiling)
OPEN DAYS：
stay Central St Martins On the open day, students can enter the campus and the studio to visit and experience the daily learning atmosphere of the school, and can also talk with professors and students on campus to deeply understand the courses, teaching contents, tuition fees, scholarship applications, campus living conditions, students' learning conditions, etc. of their major. The detailed date of Open Days can be found on the official website of the school. Students who want to participate need to make an appointment in advance.
The above is what Mr. Gao and Porf Paul De'Ath brought to you. I hope that you can better understand the major of product design under the introduction of Porf Paul. I also remind you here that if you want to choose an ideal university and don't know which one is best for you, open days will provide you with an excellent opportunity, Let you have a more comprehensive understanding of the university you are interested in.
Many universities regularly hold open days, and different departments and majors are open for students to visit and consult. If you are lucky, you may also meet enthusiastic seniors to lead a visit, and learn about the real Dream School from the students.
So how to make the best use of this opportunity? First, you need to do your homework well in advance, think about the departments you want to visit, and write down the questions you want to know. Usually, the campus is very large. You'd better look at the map on the official website in advance to understand the general route. On the open day, seize the opportunity to ask the tutor questions to learn more about what will happen in the future study. The more comprehensive you know, the more you can choose the ideal school.
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