Product design - a discipline that claims to change the world with design, is also one of the most popular disciplines in major art colleges. How can your product design portfolio win out among many applicants in the competitive and incentive education market? Today, the natural light will share with you some experience in the creation of product design works that you have to see, which will certainly help you create your product industrial design works.
A good product is closely related to users. Not everyone is a designer, but everyone is an evaluator. When it comes to evaluation, the most convincing up owners must be technical people! The technical house has a slogan - TECH OTAKUS SAVE THE WORLD. They are like the most rigorous Party A of product designers. They go deep into a certain field because of their heartfelt love, and demonstrate the performance of the product with a profound theoretical basis. The evaluation of the technical house is a stronger productivity catalyst than the deadline for us!
Let's come to "Soul Wears Technology House"! From the perspective of technical house, combine the cases of natural light students and students to explore the creation of product portfolio, and use the experience gained from it to control the production scheme of product design portfolio in advance!
Product design portfolio creation experience:
01. No product evaluation "title party"
When we watch the evaluation of technology houses, we often see such titles as "the strongest analysis in history", "you will understand after reading ××", "re understand ××" and so on. In addition to the attractive gimmicks, we also find that most technology houses do not make evaluation based on the first impression of the product before evaluating a product, It is the final evaluation conclusion after comprehensive and systematic analysis.
After getting the product, the technical house will conduct research and analysis on the research direction to understand the product positioning and the current market gap. From the aspects of function points and innovation points, detailed data are listed to clarify the purpose of product design. This is equivalent to the research part of our work collection, which can give us Product design study abroad Make better bedding.
The product design project SEASONING NEW MODE by Zhiye extends the basic positioning of the product through the inspiration of life, and injects more human feelings into her product design.
One of Zhiye's works is about the redesign of condiments. She has done a very detailed research. For the "kitchen novices", she has made a series of condiment bottles with the product characteristics of women's psychology. She has classified and analyzed the texture of all condiments and people's use habits, so as to make the product positioning. Combined with the characteristics of women's use habits of daily necessities, this research method of tracing the source helps us find the right entry point and the most socially profound product design direction.
The product positioning, as the initial evaluation point of the technical house, can reflect the starting point of the preparation of the product design portfolio, and establish the framework of the entire portfolio.
02. Hard core of the product
Specific gravity of performance
The second starting point of technical house evaluation is performance. Performance, as the core of the product in the eyes of the technical house, is the reliability element of the product. The evaluation of technical houses is always brief and accurate. Unlike other overly lengthy product evaluations, there is no evaluation focus in the text.
This corresponds to a disadvantage that we tend to overlook in product design: the emphasis on product performance does not balance all design elements. Is a product with only performance advantages sure to meet the needs of users? The answer is not necessarily.
The product design project of Ge designed an intelligent fitness auxiliary product for fitness beginners. The product requires users to first use the app to learn the essentials of actions, and then attach the equipped monitoring points to several key nodes of the body. Then, through the motion capture technology, monitor whether the user's actions meet the standards. At the same time, the user's fitness plan is adjusted according to the captured action data.
In the product project of Ge, performance is one of the design elements, and the project can only be implemented in combination with user experience. Although the performance with intuitive advantages is important for product design, it does not represent the complete feedback effect of the product. Students should balance these design elements in their creation. In products, users' needs are often more than we think.
Product design is used to solve the "just need" of life, rather than bring trouble to users. Our product design also needs to start from the user's point of view, like the technology house evaluation, and really apply to users.
Easy to use "squeezed out"
The ease of use of the product is also a hard core concern in the eyes of the technical house. In product design, ease of use is easily "crowded out" by the appearance and function design, and its importance is easily ignored. Ease of use can bring a smooth experience to the use of products. Usability and ease of use are different. Students are easy to confuse these two product design ideas in their creation.
Usability means that a product will consider the user's age, lifestyle, acceptability, etc. before design, so as to improve the convenience of the product and make it easy to use. The "ease of use" emphasized by the technical house makes the product experience more smooth, which is also a bonus for our works.
03. "Old Soul" Following the Trend
Innovation trend of products
The technology house always looks for the best in the technology field in the products. In the evaluation, we often see the product innovation technology discussed by the technology house: what level of technology of this product has improved than before? Which unique part of the product involves a new field? This innovative technology also appears in the product design portfolio.
The innovation of product design is much richer and more macroscopic than the students' imagination. It can even be combined with other design majors, or even technologies in other fields! We can find the answer in Yaqiu's work collection.
Yaqiu's product portfolio integrates interaction design, programming and other technologies. When applying for study abroad, art schools want to see more possibilities of applicants, which is the charm of product design. Yaqiu learned the programming technology in the process of creating for the collection of works, which integrates the "old soul" of product design with the diversity of innovation.
The product innovation technology that Technology House focuses on, just like product design can integrate many art majors, it is not difficult to understand it in our work collection. If more fields can be involved in the creation of product portfolio, it will stand out in the portfolio when applying for studying abroad.
"Old Soul" is practical
The steadfast "old soul" matches the characteristics of the technical house itself, and practicality is the uniqueness of their products! It is the pursuit of technology house that a product has the most appropriate cost in the technical level. After all, practical products are loved by everyone.
Material is one of the important elements that can make a product practical. How to practice the concentration of product design works? Royal College of Art The answer is given in the requirements of MA Design Products portfolio:
Image source: www.rca.ac.uk
"Even in the case of failure in material testing, these curious processes will be valued by colleges and universities." In the process of product design, materials need to be repeatedly refined and strictly verified. This process is to explore the practicality of products. The strict control of materials required by Huangyi's collection of works is not groundless, so what role does the practicality of materials play in product innovation?
The selection of materials is a very important consideration in the production of the product portfolio. In combination with the "material test of practical exploration", we can find the most suitable materials for our product design. Only when the materials match the products can we better innovate the materials and strictly control each design element in the exploration process, saving a lot of time for the later preparation of the portfolio.
The "practicality" that Tech House likes is the basis for us to pursue innovation in our works. This innovative spirit of hard work will be recognized in the application for studying abroad.
04. Outstanding user experience
The product design in the eyes of the technical house highlights not only the designer's waist plate, but also the user experience. In the evaluation, the technical house will restore the user's subjective experience through the use of feeling simulation, which often reflects the user's needs.
User experience in product design is not simply attached to ease of use and other elements. It often comes from your thinking before product design: what can this product bring to people? What problems can be solved? What is the significance of its birth?
Most of Yaqiu's product design projects are based on the overall environment of user experience. The user group of one of the product design projects is the elderly with sleep disorders. In fact, many elderly people have poor sleep quality, and their sleep "sensitivity" is easily affected by their partners. Yaqiu designed a pillow that can provide better sleep quality for the elderly through many investigations.
Yaqiu's product design project takes into account the needs of users. At the same time, this user experience product project can truly care for the vulnerable groups in society and improve some social problems that need to be solved urgently. This is just a part of the leading role of the user experience of product design, which can also pass on culture and spirit.
The project SYMBIOSIS by Zhiye is about the new product design under the collision of two cultures of Hui and Han. Zhiye combines the traditional handicraft "wool felt" and commonly used copper materials of the Hui nationality in Ningxia with the silk elements of the Han nationality, and designs a series of products such as handbags and fruit trays.
Zhiye's product user experience design reflects cultural collision and inheritance. Through product design, it helps Han people reduce misunderstanding of Hui people and improve the quality of life of ethnic minorities. This product design carries forward the traditional intangible cultural heritage, and also extends the traditional culture to the modern society.
The outstanding user experience in the eyes of technology house is the demand of users and the key to solving people's problems in our product design. This problem comes from life, from individuals, a group, even society and the country.
05. Interesting soul with beautiful skin bag is a plus
Equip products with high appearance
After a series of product analysis, the technical house will finally evaluate the beauty of the product. A product with soul and beautiful skin can be regarded as an elite in the product industry. Users may reduce their aversion to imperfect product performance because of its beauty.
Product design will be difficult to attract users without a beautiful coat. We review the SEASONINGNEW MODE written by Zhiye. Most of them are designed for the appearance of seasoning bottles. She wants to attract people to cook with beautiful seasoning bottles. This condiment bottle with high use value is designed in combination with the use habits of women's daily necessities, and is equipped with ultra-high face value.
The beauty of the product is not a technology house and we pay special attention to it, but it is an attractive product design whether in life or in works.
How beauty and strength coexist
The beauty of products can buy people's hearts, but beauty alone cannot solve the problem of people's actual life. The technical house is devoted to the product design of interesting functions and beautiful coats, mostly because of the balance between the beauty and performance of these products.
But how do the two different dimensions of design elements, function and beauty, complement each other in product design? How can we balance it in design?
Image source: www.rca.ac.uk
It is very important to find the center of gravity and balance of the product design, which is also the method used by the technical house to balance the beauty and performance of the product. The focus is that the product portfolio is a carrier of multiple creativity, which covers too many design components, especially when cross majors and new elements are integrated, students should find out what you need and belong to the product specialty, and make a good choice in product design.
Hengxin is the fulcrum supporting a product design. We will encounter many design elements in our product works and creations. Students should not only highlight one of them, but also balance the proportion of product design elements and distribute them as evenly as possible. Such a product design work set is balanced and comprehensive, and at the same time, we should pay attention to developing strengths and avoiding weaknesses.
See here, we have some understanding of the product design perspective of the technical house, and hope that these small ideas can add to your collection of works. Now let's reveal the product analysis method we used in this evaluation. As a necessary skill for technical house evaluation, it is also the core of our product portfolio creation!
06、5W+H
Product design is a "people-oriented" design discipline. As the representative of the audience, Technical House tells us with their evaluation standards that every mature product design should withstand multiple dimensions of scrutiny. Today's analysis of natural light comprehensively corresponds to the "5W+H" analysis method of products:
WHO - who uses
WHERE - Where to use
WHAT - What to use
WHY - Why
WHEN - When to use
HOW - How to use
What products are produced? Why produce this product? Understanding the product positioning and the current market gap is the correct way for us to cut into the product portfolio, which can make our product design more social. This design concept corresponds to what is used in the product.
What are the characteristics of users' behavior habits? When and where will users use the product? The performance and ease of use of the product can solve the "rigid needs" in our life, and can also improve the smoothness of the product in use. This kind of product design that caters to users' usage habits is characterized by WHEN - when, WHERE - where.
Practicality and material selection have become important characteristics for us to achieve technological innovation. The detailed measures taken to achieve the goal in the product design are HOW - how to use in the product.
What are the target users of the product? What are the characteristics of the target users? The user experience of "outstanding waist disk" makes our product design meet people's basic needs, and plays a great role in leading the society and inheriting culture; This kind of product design is the place for target users to think, and the main user group of the product is WHO who uses it.
The beauty of product design is also what users need, which makes our life more pleasant. The product has core competitiveness and can meet the needs of users. A clear feature function corresponds to the WHY of the product - why to use it.
Image source baidu
Product evaluation is the evaluation of each product, designer, and our attitude to life. It urges the continuous advancement of product design, and also provides security for each user. Students of different design majors can integrate "5W+H" into the design when creating works, and make the most professional works to lead the society and improve people's lives.
07. The foundation of product design
Product design is not just about designing products. Its core is to build a "life plan" through products, help users solve difficulties, and break the life tradition to create a new way of getting along between people and things.
Each product design in life creates a space for experience, so that users can get a good experience service through products. Understand each other in interaction and learn to appreciate life. When we design products, we should not replace users' ideas, but try to help users get rest in life through design.
Natural light shares more topics for you:
Huangyi's product design and works collection how to win 5 top universities in Britain
How to do the collection of industrial design overseas works? Magic Tutorial of Product Design Works Collection
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