Today, natural light brings you natural light Product Design Professional Orientation Portfolio Training Tutor class sharing, about Study abroad in product design Product design always gives people a cold impression in the past, but with the development of the times, product design has begun to add strong humanistic labels such as "warmth", "people-oriented", "public aesthetic", "focus on user experience", but for a product design For example, it is very important to pay attention to user experience and how to make products have both personality and characteristics, and how to balance these two points. Everyone is preparing Collection of professional works of product design You can have a look at our children's shoes!

Lamborghini, an Italian super sports car manufacturer, has produced two super sports cars: Gallardo and Huracan; Both cars were developed based on the "5.2 liter v10 engine developed by Gallardo platform" and belong to the "Maverick" model. These two models are very "similar", but the car review program "TopGear" made a completely different evaluation of them. everybody Industrial design and product design Let's have a look at our children's shoes!

First, the Gallardo, which was sold in limited quantities, has been loved by many motorists since it was launched at the Geneva Auto Show in 2003. Its exaggerated and surreal appearance design includes the large caliber air inlet on the front face designed to match the powerful power of the v10 engine, and the automatic lifting tail wing designed to make the car body have more downward air pressure when turning, No matter the appearance or structure, this is a super sports car that no other car factory will carry out similar design except Lamborghini.

The host of TopGear also gave a positive evaluation, saying that it is a "perfect embodiment of unreasonable personal aesthetics", and that "such a car should be designed and produced by a car factory like Lamborghini. After all, Lamborghini is a representative of unreasonable and non mainstream". (All participants Product design portfolio coaching What do you think of children's shoes?)

Gallardo has received such high praise. Looking back at Huracan, on the contrary, its body design, structure and even internal parts have all followed Gallardo's design, but after many experienced mechanical engineers and designers' improvement, Guracan Compared with its predecessors, it can give full play to the power of the v10 engine. It has faster linear acceleration, stronger curve handling, lighter body, more compact structure, and more aesthetic appearance, but... etc! More in line with the public aesthetic?

The host of TopGear commented on this: "Indeed, Gallardo It has evolved into Huracan, and the limited production has become mass production. The reduced cost and greater sales volume have made Lamborghini make a lot of money. Even if this evolution is more in line with the aesthetics of the public, it has made Lamborghini, an old car factory, lose its full personality ".

From the perspective of design direction, this is a dull evolution. In this comparison, the individuality and commonness of product design are questioned. As a designed product, it should have two-way values of functionality and aesthetics. How to prove the aesthetic value of a product? This is a topic worthy of dialectical discussion.

Generally speaking, if a product is put into the market and gains good sales, it means that the product has a good combination of its functionality and aesthetics. But from another perspective, does the customer's aesthetics affect the appearance of the product, or does the appearance of the product change the customer's aesthetics? (For all of you Product Design Collection Creation Is there any help

On this topic, we can look at another example. Steve Jobs released the iPhone, which made Apple mobile phones become the pronoun of "fashion". But before the advent of Apple mobile phones, what kind of new phones did mobile phone users (i.e. the mass market) want? Maybe a thousand people will have a thousand answers. These answers have become the aesthetic standard of the public. This is an ambiguous and abstract concept. For example, "I want a mobile phone with a larger screen". How many large mobile phone screens are beautiful? "I want the phone to have more keys", then is it best to combine the external keyboard with the phone? However, Jobs' design direction changed these ambiguous aesthetic standards. It passed Jobs' personal aesthetics, that is, his personality, to the audience and successfully captured their hearts.

stay Product Design Collection Creation At that time, we often pay too much attention to the public aesthetic in the process of early research, and ignore personalization, so that the things we design tend to be stereotyped, without characteristics. The more successful designers are, the more they can show their own characteristics in the design process, so that their product design is unique and beyond the secular definition.

Natural Light Product Design Collection Overseas Tutor

Miss Liu

Industrial Product Design of Coventry University

be good at: Industrial product design, animation design, interaction design

He graduated from Hubei University of Technology majoring in animation, and later worked as an animator in Beijing Xingxing Digital Entertainment Technology Co., Ltd., participated in the production of the animation Secret Millionaires Club, and later worked as an art director in Beijing Yisu Co., Ltd. He began to study industrial product design by himself in 15 years, and completed the application for studying abroad, and was awarded the offer of industrial product design by Coventry University in the UK. During the study period, the types of product design involved were wide, including vehicle design, high-tech product design, and small product design, and I found my talent in education. After graduation, he returned to China and devoted himself to the work collection counseling, determined to become a member of the natural light team, and help domestic students with artistic cells and design aspirations apply to top art schools.

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