What is the employment prospect of graphic design major? What are the occupations you can choose? Graphic design is a major category of design majors. Most art colleges and comprehensive colleges at home and abroad have graphic design majors. After graduation, students have a wide range of employment, such as brand designers, packaging designers, book layout designers, illustration designers, etc. Graphic design is also widely used in our daily life. Posters, brochures, books, magazines, postcards, menus, newspapers, business cards, logos, fonts, product packaging, etc. are all from graphic designers.

With the gradual reduction of paper print, many people have a misunderstanding that the application scope of graphic design will be reduced, and the future development space of graphic designers will also be reduced. But the reality is not that, although the traditional paper graphic design is less than before, the computer end and mobile phone end graphic design are in great demand.

With the iteration of technology and materials, graphic design also highlights the ability of visual language to span reality and virtualization in the development, and gradually develops towards interactive interface, website design, UI/UX design, video media and other directions. and Layout of collection of graphic design works It pays attention to the matching between graphics and colors. It focuses on aesthetics, and almost contains the foundation of all arts. In particular, graphics and color knowledge in plane composition are related to the development of all arts, and can span media, film and television, architecture, fashion and other fields, whether fashion design, industrial design, digital media, architectural design Graphic design will be used in environmental design and other fields.

It can be seen that the application of graphic design involves paper and screen, and the employment direction is not only traditional designers, but also a lot of play methods, such as experimental graphic design, pure art graphic design, graphic design in games, etc. Today we will take a look at what other careers can be chosen for students studying graphic design.

What career can graphic design major study abroad engage in?

　　 film

Art majors usually focus on special effects, composition, colors, costumes and other things when watching movies. These are all related to art majors. Many costume designers, set designers, and special effects masters participate in the production of movies. Behind all carefully designed props, graphic designers are easy to be ignored, but they are actually very helpful, not only to ensure the beauty of the film, but also to help the story to be better presented to the audience.

Take the exquisite Budapest Hotel as an example. This film brings the aesthetic style to the extreme. Every frame, whether in color or composition, is beautiful to the point of suffocation. It is one of the movies that designers must see. Graphic design in the film is also a typical case of cross-border.

The story background in the film is a virtual country in Europe in the 1930s. In addition to factors such as architecture and clothing, graphic design is also needed to provide a more accurate and profound visual atmosphere, and the visual symbols with the characteristics of the times are used to lead the audience into the scene, such as fake passports, store logos, stamps, maps, love letters, paper money, flags, fonts, And cake packaging, which plays an important role in the film. Graphic design, with super powerful virtual functions, restored the sense of history, culture and logic of that era. Because of the virtuality of the film, designers can put aside all rules and regulations, focus on building a virtual world, and create the most beautiful visual effects while creating a sense of history.

The graphic designer behind Budapest Hotel is Annie Atkins, who specializes in graphic design of film and TV series production, and has cooperated with Weiss Anderson, Spielberg and other directors for many times. Before becoming a film graphic designer, Annie Atkins was engaged in advertising design. She was attracted by film graphic design because she could consider the story plot in the design. According to these, she could explore the cultural connotation behind the visual symbols, especially for films with virtual backgrounds such as Budapest Hotel. The designer could start from every small detail and abandon the old inherent thinking, Create freely from scratch. It seems that the work of film graphic designers is very special, interesting and meaningful.

　　 pure art

In our impression, art is usually regarded as the opposite of design. Different from the pure art of expressing aesthetics and self concept, design serves customers. Museums and art galleries exhibit a variety of works, while graphic designers' works representing cultural and commercial development rarely appear. Perhaps people think that most graphic design can be seen everywhere, and it will not arouse the interest of visitors to take it to galleries and art galleries. However, as a discipline with many basic artistic characteristics, graphic design, as long as you dare to try, It breaks the restrictions and conventions in the plane, and can create many distinctive artistic styles just by relying on color and graphics. For example, we are most familiar with Japanese artist Yasuo Cajima. The wave point element in her works is the use of point composition, repeated composition and color contrast in plane composition. Installation art is full of the concept of graphic design.

For example, collage art, we probably had a course on collage when we learned graphic design in school. In the process of design, collage can creatively use the media and means of typesetting, collage, hand painting, texture, etc. in graphic design to create a new graphic design language, and see the visual response of different materials in the process of collage. This collage art also has a profound impact on contemporary graphic design.

The application of more "contemporary" graphic design in pure art also includes experimental interactive graphic design. A couple named The Rodina once decomposed the faces of the audience in the exhibition, customized posters belonging to the audience, and then made visual devices to make the audience C stand out.

He also used Motion Graphic to make the boring exhibition catalogue into an interactive game, so that people can enter a world and turn reading into a game; The video and two 3-meter high printed posters are also combined, filled with Stanley font and Comic Sans font, which is elegant, rigorous and full of humor.

In addition to the graphic design works in the exhibition, the main vision of the exhibition site is also a critical factor for the success of the exhibition. The design of the main vision forms memory points and communication points. Through the visual elements and visual feelings, it also has the function of strengthening the exhibition theme to be more eye-catching, which can also be achieved by graphic design.

　　 game

Game design and graphic design may seem to have nothing to do with each other. One is the digital media system, and the other is the visual design department. Although not obvious, graphic design is an important part of the game. Game design and graphic design have many similarities in nature and are interrelated. SVA with very strong graphic design New York Institute of Visual Arts For example, the graphic design major has related courses of Motion Graphic since the third grade.

Although both game design and graphic design have the same word "design", the focus of game design lies in the design of content, rules, screenwriting, productization, and other processes. The purpose of the work is to design some goals that stimulate players' enthusiasm for customs clearance, as well as the rules that players need to follow during the game. In addition, a complete game also needs visual arts, scenes, props, interfaces, etc., so a lot of content in the game field also needs to be completed by graphic designers. Game design and graphic design complement each other and help each other, so that the game can be presented to players with better visual effects while having fun content.

Although it seems that graphic design is only responsible for auxiliary work in game development, in fact, graphic design has a lot of "voice" in the whole game. For example, graphic designer's design determines the dialog box in the user interface, which directly affects the user experience of players. Moreover, in today's face value is the first productive force, many games are based on graphic design to attract fans. The visual experience is the main part of the game experience, supplemented by the game mode, which further proves the wide application of graphics in game design.

　　 Graphic element

The rapid development of the multimedia industry and e-commerce has led to an increasing demand for web designers, interface designers, icon designers, UI designers, and a substantial increase in employment. As a universal visual language, graphics have become the most common and practical important element of human information transmission. In the graphic design of various mobile phones and computer screens, from the overall page layout to the obvious logo and functional icons, and even to the size, distance and accuracy of the icons, the design of graphic elements determines the user's understanding of the interface, and also directly affects the user's smooth operation, which requires many graphic designers to complete.

Graphic design includes many professions, which are also applicable to paper graphic design and screen graphic design. Therefore, more and more designers pay attention to some auxiliary and symbolic graphic element design, which simplifies and enriches visual expression and reflects a larger imaginative world, The designed works can provide materials for more people and apply to more design fields.

　　 Typesetter

Typesetting designers may sound fresh, but there are graphic designers specialized in typesetting, and even a typesetter association, such as the International Society of Typographic Designers (ISTD), which also has Vincent Steer typesetting awards.

But when you think about it carefully, it is really not a simple thing to place various types of data, numbers, words, tables, graphics, videos, etc. in a fixed size layout, and to present them in the most appropriate way while ensuring that they look beautiful. There is a lot of knowledge in it.

The work scope of typesetting designers is also very wide. All places where graphic design is used need typesetting, and even there are PPT designers. The main work is to do a good job of typesetting to ensure that readers can read smoothly, and to ensure that the font, color, and layout selected will not fatigue the eyes of long-term readers.

Graphic design has always been an important part of modern commerce. It may determine the appearance of an enterprise or brand, as well as the visual popular culture of the current society. With the development of society, graphic design has derived more applications, and even the traditional logo has not kept pace with the development speed, becoming more and more simple, and even needs to move.

With the advent of the intelligent era, graphic designs that originally needed to be printed only need to be displayed through mobile phones and web pages, which also allows designers to have a lot of freedom, unlike in the past when they had to proofread colors, material accuracy or size.

To sum up, we can see that the scope of study abroad and employment of graphic design majors includes packaging, materials, films, brands, books, e-commerce, fonts, UI, pure art, etc. The scope is so wide that as long as you have good artistic literacy, learning ability, can use relevant software, master graphic design skills, there are many industries to choose from, And can make achievements and make a future. Welcome more students to jump into the ranks of graphic design~

Natural light shares more topics for you:

What are the changes in the application materials and course research for graphic design majors studying abroad in the UK/USA

This article belongs to the original article of Natural Light International Art Education Team. Without permission, it cannot be reproduced commercially in any form. If it is found, it must be investigated for legal responsibility.