Li Jiaqi, the "Lipstick Brother", has become a worthy king. With 39 products, 300 million achievements, more than 30 million onlookers, and 369 consecutive live broadcasts, he has once again refreshed the miracle of online sales. The anchor's ability to carry goods has also made us think about why the products that originally sold mediocrely have become sales miracles in the hands of the anchor. If the students who study product design put this "ability to carry goods" into the creation of product design works, how can the product design works be done to gain super eye-catching power? In order to reveal the secret behind "bringing goods" and what kind of attractive guidelines can be brought to our product design collection creation, today we will talk about how to do product design with the mentality of a delivery anchor!

　　 1. Moderately enlarge the highlight of product design works

"God is not afraid, the ground is not afraid, just afraid of Li Jiaqi's OMG". One thing that popular anchors have in common is that they are full of enthusiasm and appeal. They can accurately find the shining point of the brand when explaining products, and use words and demonstrations to magnify it, gradually breaking your heart and wallet.

Of course, the purpose of our product design portfolio is not to let the admissions officer pay the bill, but also to let the advantages in the works attract the attention of the admissions officer, so the way to increase the appeal of the works is the direction we can learn.

harvest Royal College of Art Yaqiu, a student of product design offer

The way to refer to the anchor is to appropriately magnify the Highlight in the work. At the beginning of designing products, we will create "selling points" in products according to the original intention of inspiration or ingenuity in the creation process of product design works. As the highlights of our works, they also reflect our creativity, so we must highlight them as much as possible through various ways.

The specific way can be changed according to our creative points. For example, the product shape can be represented by digital modeling, hand drawn renderings, detailed descriptions and composition in combination with the collection of works; The advantage of functionalization can show our meticulous logic by means of a large number of data surveys, moodboards, split charts, etc.

Yaqiu, who received the offer of Huangyi's product design

However, we need to remind you that our focus is on highlighting advantages rather than "fabricating" advantages. Some students, in order to attract attention, will magnify the functions of their products or boast that they have not really achieved the effect, but this way is easily counterproductive.

Without the support of excellent products, sales skills and exaggerated words alone will not bring success to the anchors, but will lose the trust of consumers. The same is true for the assessment of admissions officers. Product design is a subject that attaches great importance to coherence and smooth logic. For well-informed admissions officers, they will intuitively see the loopholes in product design.

So what we should do is not to cheat. In the process of showing a work, how to develop the concept reasonably and smoothly is often the main focus. The appeal of the works is also to attract the audience to the creation process of the product design works collection through rigorous and rigorous logic, so as to personally feel the shining point of the works.

　　 2. Double research on users and competitors

Most of us can only see a series of amazing achievements of the anchors, but we are not clear about their efforts under the screen. Until some time ago, Li Jiaqi had a hot search because of his dedication, we saw that he had accumulated many years of experience in beauty sales before becoming the traffic king, and after becoming famous, he still paid attention to the market and competitive product information all the time.

Zhiye, who received the offer of Huangyi's product design

So whether sellers or designers want to gain recognition from the market and the audience, they must first understand them. The reason is also very simple. To whom you want to sell products, you must first know what their preferences are, whether there are similar products in the market, and what are the advantages of your products, Only by understanding these can we accurately grasp the pain points and needs of target users.

This is why we have repeatedly stressed that the creation of product design works must be inseparable from the detailed research in the early stage. We should design product features suitable for users according to their specific conditions, such as age, region, usage habits, etc., and consider how to make products easy to understand and use on the basis of availability.

Secondly, understanding of competitive products and markets is also essential. Through observation and analysis of competitive products, students can quickly understand market trends and trends, find loopholes or advantages of similar products, and gain inspiration and experience from them.

Zhiye, who received the offer of Huangyi's product design

Some students' creation is not necessarily to make up for the market gap, but to integrate their own creative points into the existing products for optimization. Therefore, it is critical to find the market deficiencies and explore user needs. In our past student cases, there are many user proofs of product design collection creation inspiration from AppStore, APPSO, ProductHunt and other software download platforms and user sharing comment areas, from which we can find real user feedback.

After having a general understanding of the competitive product, students will analyze the details of each function point, page layout, overall visual style, dynamic effect, emotional design, brand integration, etc., and develop a new product design with unified function and form for the purpose of improvement.

　　 3. Diversified interaction mode

In our daily life, we will convey information and interact through voice, body, text, expression, etc. Product design also needs to communicate information through interaction, and its "language system" is material, color, function, style, etc.

For our students, an accurate grasp of the design of the product language can help us inspire more interaction with the audience and admissions officers, and it is easier to make works that meet the project theme. The first step is to understand what kind of information the work needs to convey for us.

Harvest SVA New York Institute of Visual Arts Qingyang, a student of product design offer

Product language can express many kinds of information. The name, shape and price at first sight determine what the work can do, its value and user orientation; For example, when we see a picture of a product on Taobao, we can intuitively understand what the product is doing and whether it meets our aesthetic and needs;

But human beings are driven by emotions, which can trigger the conditions we want to buy or use, and also need the real use feelings brought by touch, feeling and interaction. Therefore, what the students as designers should do is to show the products in a multi-dimensional way under the perceptual thinking of users.

This requires us to convey emotional information by designing product performance, operating behavior, etc. When we conduct the interaction mode of product design, whether it is visual process, information launch, or operation mode, the most important point is to make users easy to operate and understand, shorten the distance with the product, and actively contact with the product.

Every mature product design should be able to withstand the scrutiny of multiple dimensions. People are perceptual creatures, and the interaction between people and things is also full of uncertainty. Only by experiencing life personally and finding the entry point from the details of life that we are most accustomed to, can we make a design work that is truly reasonable and unexpected!

Qingyang, who received the SVA product design offer

How to make product design collection to gain super eye-catching power? We specifically analyzed some general rules for increasing attractiveness in product design from three aspects: research, highlighting key points and increasing interactive forms. But in fact, different colleges and universities, especially in the requirements of product design collection, also have some different emphasis, which we need to focus on in the creation process.

For example, the focus of Huangyi's curriculum is to cultivate interdisciplinary, cross-cultural and innovative product designers; Saint Martin also attaches equal importance to the conceptual new product design system, hoping that students can attach importance to the guiding role of psychological and emotional factors in rational product design. The Rhode Island product design returns to the people-oriented creation concept, hoping that students can use critical thinking and solid design techniques to make excellent products for the market, enterprises and people; ACCD, another famous school in the United States, also seeks to combine production skills, knowledge and innovative thinking to create new value for enterprises and society. These four universities can basically represent two typical directions of British and American product design: one is an open thinking oriented creative method advocating innovation and diversification; One emphasizes the combination of theory and techniques to deal with complex commercial markets. In addition, there are many other schools that have their own priorities. The specific situation needs students to make targeted choices based on their own situation. If you have questions about school selection and style focus of product design, you can also consult the background at any time, and we will give you detailed answers!

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