The study of art graphic design in the UK is required by the Central Saint Martin School of Art and Design for its collection of graphic design works. The Central Saint Martin School of Art and Design is the largest art and design school in the UK, and Saint Martin CSM ranks first in undergraduate graphic design study.
Graphic Design of Central Saint Martin College of Art and Design
Three year full-time, plane graphics and communication design are developed from traditional commercial art painting, advertising and earlier printing industry. Its purpose is to record, identify, inform, guide, promote, persuade, and complete these by developing presentational, organizational, and promotional systems and structures. The existence of customers, together with the scope and form of disciplines, distinguishes this major from pure art.
Graphic designers also work for the media. They shape the media, and vice versa. The emergence of television in the 1950s, the transformation of photographic images in the 1960s, the transformation from relief printing to lithography printing in the 1970s, the emergence of Adobe PostScript page description language in the 1980s, Apple's first Mac, and the arrival of the World Wide Web era in the 1990s are all examples. Each of these is within the scope of this specialty.
The convergence of different media languages and physical environments has led the influence of graphic design to the world, dynamic, interactive and continuous experience. This shift allows people to reposition their personal and moral concerns.
The fast pace of transformation has led to thinking about the important issues of the future world form, resulting in the future goals and responsibilities of graphic design and communication design. This challenge requires employees to face the change directly and assume the responsibility as organizers of material and cultural resources, data and information. The core concepts of today's design community are rooted in a multidisciplinary and collaborative approach to sustainability.
Central Saint Martin Graphic Design Professional Course
The first semester of the Graphic Design Major of Central Saint Martin School of Art and Design is a Foundation Year. The school will comprehensively introduce the courses, colleges, ethics and arts through a series of graphic design practices. The components of the courses include design and concepts, prints, advertising, photography, animation, painting, screen printing, illustration design, and computer graphics.
The completion of the course is not limited by the form and means of expression, and supports the open design concept. The school encourages independent working ability and excellent team coordination ability, the formation of multidisciplinary theoretical research ability and creative time and critical thinking. The Central Saint Martin School of Art and Design aims to cultivate solid and excellent designers and provide overall design solutions, rather than cultivating students' drawing skills or copying rigid designs.
Second stage of Saint Martin Graphic Design
In the second stage, students have four specific professional directions to choose according to their wishes and performance in the first stage. At this stage, courses will introduce core skills, methods, research topics, system processes, etc. according to the direction chosen by students. Specific tutors and professional teams will guide you in the course. Optional professional directions include interaction design, advertising design, illustration design and animation design. All students have the opportunity to try a variety of design practices, including relief printing, photography, printmaking, book binding, interactive design, etc.
Interaction design The focus of the course is the visual language of picture design and a wide range of application forms. Through a series of exercises, this course enables students to have the ability to solve problems creatively and apply these creative methods to practice. The course assignments are divided into two levels, which expand the ability to use visual language through practice, or talk about conceptual design work that lasts from one day to three weeks.
Advertising Design No matter for creative planning or creative director, advertising is a job that requires "advertising".
In the second stage, students will focus on developing creative and communicative ideas through complete or fragmented training. A large number of intensive training will make you understand that creativity is the most valuable part of all business activities, and all promotion must also focus on creative work. The course emphasizes the comprehensive application of vision and language, effective communication of creative thinking, including research and positioning, perception and psychology, planning and media, etc. The final stage of the second stage will focus on market strategy and positioning.
Illustration design:
Pictures are the most original carrier of information exchange. A series of professional training will overturn your traditional values, trigger personal feelings, and reveal the deep principles of pictures as a carrier of communication. Students will try to learn to demonstrate and evaluate projects to elicit in-depth research and propose conceptual summaries. Through various trainings, including single and sequential narration, semiotics and subtext, visual vernacular, wit and metaphor, symbols and editing, students' visual communication and use of visual language are formed.
Animation design:
Animation design is to learn how to express ideas in the context of time, how to build a story, and how to link pictures with narrative order. The course will train students to experience the relationship between sound and image, and how they interact and cooperate with each other. Unique course assignments include a video platform animation, TV title, video documentary, MTV production, Kodak film production contest, etc. Students will receive comprehensive training in film and video production, including script writing, photography, and the use of digital multimedia design tools.
During this period, there will be a lot of opportunities for other students in the college to communicate, listen to lectures or have classes together. It can expand students' thinking and enrich their vision, and put their own topics into the design environment to think. There are plenty of opportunities to communicate with teams in other disciplines, learn from sociology, anthropology, natural science, philosophy, economics and other disciplines, combine their own vision and creativity with modern society, and focus on globalization and sustainable development.
At the end of this stage, students will continue to develop a dialectical understanding of their own topics in the historical and modern environment, and prepare for the upcoming third stage through a large number of practices.
The third stage of Central Saint Martin Graphic Design
The third stage of learning is more independent, requiring students to master their own time to a large extent. Students are required to have more autonomy, originality and professionalism. This stage is a critical moment for career planning or choosing a suitable major to continue further education. There will be two courses that need keynote speeches, complete research process and works display, and the research process and final works must be closely combined. The third stage of work will fully place the design in the social and cultural context.
Central Saint Martin School of Art and Design Graphic Design Application Requirements
language achievement
IELTS 6.0, the minimum requirement is 5.5, and the school provides language courses.
Application materials
Application form, official English transcript (copy), high school diploma, graphic design portfolio, personal statement, writing sample, recommendation letter, language score (copy of certificate), immigration history, passport copy and visa to the United Kingdom.
Requirements for Graphic Design Collection
Three to five projects, 20-30 pieces of works (single or double), each specialty has specific needs, which should be adjusted according to different professional requirements.
Graphic design: It is better to work in A1 or A2 paper size. If the 3D work format is too large, it is better to compress it and write a paper on understanding of graphic design. Works can be hand-painted works, 3D works, and it is best to show your super computer drawing ability and clear design ideas.
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