The case hero, Kaitai, who came to share with you today, is also a "atmosphere maker" for spreading happiness behind his rigorous and profound professional ability. As one of the most popular students among teachers and students this year, he also proved that people who love to laugh can't have bad luck with his strength. So far, he has won RCA, MMU, Loughborough Reading University and other four heavyweight offers, plus Loughborough University tuition reduction scholarship award of 10%! Today, let's talk about the wonderful process of Kaitai's Huangyi Graphic Design Works Collection winning the national patent.

　　 Kaitai's collection of graphic design works by Huang Yi won the national patent

Four years of experience in packaging design as a undergraduate has accumulated his good practical ability and rigorous structural foundation, and also sprouted his more profound pursuit of graphic design in the field of studying abroad. With the help of professional teachers of natural light, he broke through professional bottlenecks, amplified personal advantages, and achieved important highlights of his works with a group of tea cup packaging designs, More powerful proof of national patents!

Actively participate in interdisciplinary practice activities, while "forming good relationships", gain strength bonus in professional collision, and achieve both offer and ability with diversified, rich and profound portfolio projects!

　　 From packaging design to national patent, he has more profound pursuit

Kaitai is a undergraduate majoring in packaging design at Beijing Printing University. Because he has his own understanding of the boundaries of graphic design and also wants to explore ways of visual expression in different dimensions, he wants to British art study Go to the most advanced universities for further study.

Kaitai Student Huang Yi Graphic Design Works Collection Project

Also because of the learning advantages accumulated in four years of undergraduate education, and different from many people's perception of graphic design, Kaitai doesn't just think that software operation and color cognition are the key to graphic design works, but he thinks that hands-on ability and rigorous structure construction are the basis of all creation.

After coming to the natural light, the professional teachers, after fully understanding Kaitai's ideas and advantages, also consciously amplified the students' personal expertise in the course arrangement and guidance direction, and tended to be more comprehensive and interdisciplinary in the discussion of the theme of the portfolio.

During this period, Kaitai The student is completing his college graduation design, and he chose to conduct in-depth research on the packaging structure of the tea cup. The teacher helped him optimize the plate arrangement in the process, highlight the design highlights, explain and artistic the packaging lines, and achieve the artistic design effect while explaining the structure. Finally, this work not only became one of the biggest highlights of his works, It also won the honor of national patent.

　　 Rich ideas, condensed into the strength of the theme of the work

Kaitai is a student who has a perfect pursuit of his own works. Every time he discusses the design theme with the teacher, he will prepare rich inspiration materials and interesting creative points before class, and actively discuss with the teacher. But in the process, the teacher also found that there are similar problems with Kaitai and many students studying design in China, It has the ability to throw out problems but lacks the logic to condense into themes.

Kaitai Student Huang Yi Graphic Design Works Collection Project

This also led to Kaitai students' frequent scattered design points at the initial stage of creation. Each idea is independent, but the relationship between them is weak. In many cases, when to integrate, and which part is the key point, it is difficult to grasp.

In view of this, it has also become a key training problem for teachers and Kaitai students in the next learning process. The teacher's advice to Kaitai's students is to quickly record the inspiration when it germinates, and try to convert it into specific images in the most convenient way, so as to help him connect useful inspiration into a complete theme in the most clear and intuitive way.

Under the guidance of teachers, Kaitai also learned how to integrate the project in the process of slowly advancing the Huangyi Graphic Design Collection project, which can not only highlight the design concept, stimulate the creativity of the project, but also let all designs be used in a unified concept.

Kaitai students and professional teachers have also built a sense of trust in the cooperative team in the process of jointly tackling professional problems, and Kaitai students will actively seek teachers' help whenever they encounter bottlenecks that are difficult to solve.

Due to Kaitai's striving for perfection and professional attitude, the whole set of works has undergone at least 5 and 6 editions of adjustment in the typesetting stage until the best result is achieved.

　　 Turn hobbies into the basis for diversified styles of works

As mentioned above, Kaitai's first Studying abroad in graphic design The project experienced a long period of confusion during the confirmation of the theme. One chat with the teacher accidentally learned that Kaitai students like sports and basketball very much, and their understanding of basketball posture and rules is very professional.

This also inspired Kaitai. He further discussed with his teacher the problems that might arise due to confrontation or incorrect actions in the process of sports, which led to several creative directions, and finally chose the theme of sports injury for in-depth research.

In the process of visual design, Kaitai thought about the relevance of body part injuries between balls in motion, combined with the expansion of ball shape to think of galaxies, and finally integrated the three ways as a form of information design for comprehensive expression.

In the presentation of the final work, Kaitai designed several groups of posters in combination with the visual creation form, and completed part of the UI design according to the dynamic extension, fully demonstrating Kaitai's overall control over the theme vision.

In the work collection of Kaitai students, almost every project is an interdisciplinary creation that integrates different elements. Through the data taken from the first level research, the visual transformation is carried out, from plane to device, from poster to exhibition, from UI to behavioral art. Therefore, the theme of the design project is completed at one go, fully demonstrating Kaitai students' research ability, design ability Comprehensive strength such as visual transformation ability.

　　 Lezhong practice project, double popularity and strength

Active, active and hard working are the key words for all teachers to evaluate Kaitai's classmates. During the nearly one year of natural light learning, Kaitai's classmates are not only often seen in the study room, but also participate in many practical activities of natural light.

Design drawing of Kaitai's participation in workshop activities

From early small classes, workshops, interdisciplinary workshops, to the creation of Huangyi Graphic Design Works Collection, I participated in summer classes, Asia International Dance Arts Festival workshops, admissions officer reviews, etc., Kaitai Students communicate, learn and create together with teachers and students of different majors in practice, which also contributes to the diversity of his works.

For example, one activity that impressed Kaitai most was the cooperation between Natural Light and the Asian International Dance Festival, which carried out a visual image experiment design. This activity also exercised Kaitai's visual transformation ability, felt the unique charm of performance art through practice, and opened up design thinking and vision.

With solid professional ability, passion and ideas for professional learning, and good communication with teachers, Kaitai is a good student model in the eyes of all teachers, and because of his "numerous fans" of happiness and appeal in many practical activities, he has become friends not only with me, but also with many teachers and students in the campus. For many students who come from different disciplines but lack a little creativity, in fact, Kaitai's learning experience is very valuable. First of all, we need to dare to think and do, and cultivate open design thinking; Secondly, try to participate in various forms of cross professional high-quality practice projects as much as possible, expand the perspective of thinking and enrich creative techniques through exposure to different art forms, stimulate inspiration and creativity in team cooperation, and may also get unexpected surprises.

As we all know, one of the greatest advantages of natural light is that it continuously carries out a lot of interdisciplinary practical activities with high gold content by virtue of its good resource advantages. For this epidemic, these activities have also been upgraded and moved online. Students can also try these activities according to their own time planning and creation needs. Success can be replicated, but the process needs to be modified by themselves!

More recommended articles of Huangyi Graphic Design Collection:

Huangyi RCA/Lunyi LCC Graphic Design Collection Application Experience Sharing

What is the collection of graphic design works favored by LCC admissions officers

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