In recent years, short videos in the form of multi media representation have swept in. All kinds of social networks are playing. All kinds of cool BGM and special effects occupy our fragmented time.
In addition to entertainment, it also stands out in the form of artistic expression. The wave of UGC videos (user generated content) represented by Tiao Yin has also been transformed from the stigmatized labels of local flavor and ghost animals, and become an important carrier of popular culture in this era. Major international luxury brands have also successively settled in Douyin, attracting a large number of audiences, which can be described as a strong trend.
Huangyi Video Works Collection Requires Multi media Expression
In recent years, many top colleges and universities have also added video shooting requirements to their application requirements, such as Huangyi's 2-minute Journey Video, which explicitly requires applicants to provide their own spoken expressions. This year, some traditional professional collections also need a dynamic way of expression, not only to enrich your collection, but also to show new thinking different from the traditional, laying a good foundation for future professional competitiveness.
No strict requirements on video professionalism
For 2-minute video creation, many students may have trouble shooting with professional equipment, editing with relevant software, and beautifying with special effects; Considering that most students do not have the professional foundation of video shooting and editing, Huang Yi emphasized "Your video does not need to be professionally shot" in the video production, There is no need to put the cart before the horse. The video shooting clips are running smoothly, but the content is empty.
Video format requirements
"You must be visible in the video and communicate verbally", the 2-minute Journey Video Huangyi requires students to appear in person for oral communication.
Kang Shishi needs to remind you of two points in this item: 1. Since it is required to appear on the camera, students' appearance and body language are very important. Students need to use body language with oral expression to make the whole video look more natural. 2. Oral expression and English expression are the weak points of many art students, so it is critical to write the video script well in advance for familiar recitation, but remember that the feeling of the video should be like communication and expression, not giving people the feeling of reciting the text.
Video format
For the format of the last two minutes of video, the acceptable formats given on the official website of Huangyi are AVI, MP4, MOV and WMV. For the format, students should confirm the format of the video taken by the camera when shooting. Finally, it is suggested that you polish the video script in advance to fully arrange what you want to express in a short period of 2 minutes, without putting superfluous content or missing key parts.
Source: screenshot of RCA official website
In Huangyi's College of Arts and Humanities, there is a contemporary practical art major. This course provides students with four research approaches: critical practice, moving images, performance and the public domain. Mobile images belong to multi media, and can cooperate with different projects to achieve the purpose of art research through this media.
Works of students majoring in RCA contemporary practical art
Multi media performance has become a major trend of future art development, so it is critical to master multi media performance skills. Both in terms of application and artistic creation, we should constantly enrich the content through multiple media to enhance our personal competitiveness.
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