Some time ago, when we took you to the Venice Biennale "Cloud View Exhibition", we also found that top artists from all over the world have also applied a large number of acousto-optic elements to the creation of works collection, giving a strong sensory impact to the original single visual works. The signals sent by these events also enlighten us that the cross media application of acousto-optic elements is not only the need of the times, but also the best weapon to hit the heart of the admissions officer! In the past, we often saw the use of multimedia media in exhibitions, installations, and film works. Maybe you will think that the collection of works in visual presentation mode is not suitable for adding the design elements of sound and light. To dispel your doubts and thoughts, today we will take architectural design, clothing design, and graphic design as examples for art collection coaching, Explain specifically how to add the cross media application of acousto-optic technology to the works!

　　 Architectural design: Using "Black Technology" to Create Thematic Space Artistic Conception

In the impression of most students, architectural design has always been the product of rationality and data, and the direction of innovation is mostly from the structure and materials, not realizing what kind of sparks will be produced by the combination of cross media materials such as sound, light and electricity.

Obstura Digital - SalesForce Building in San Francisco

But in fact, the development of modern architecture, in addition to adding scientific and technological achievements in materials, depends more on the spirit of place created by designers through multi-dimensional design techniques, which is also the direction we can think about as space majors.

The building itself is a three-dimensional space. In addition to the intuitive feeling of the external structure, in the internal space for people's production and life, increasing the interaction between the site and people and the sense of atmosphere can not be separated from the involvement of lighting and multimedia.

First of all, the most important role of light is visual guidance in addition to lighting. Lighting devices with different colors, lightness and shapes will lead to completely different space feelings in space; And without the aid of structural change, the change of light will form a natural space division, which is a time-saving, labor-saving and visual impact creation method for the presentation of students' renderings.

Secondly, in many immersive space exhibitions, we also feel that each viewer has a sense of participation in the theme space created by the artist through the cooperation of light, shadow and sound. This kind of art works collection guidance creation method is also very worthy of students to learn from in space creation.

With the help of multimedia media, participants can not only focus more, but also better convey the theme of our works. Help the works jump out of the plane space and show the admissions officer our strong control over space.

harvest Preet College of Art During the tutorship of Pei's art works collection of Pratt interior design offer, he borrowed a lot of acousto-optic cross media applications. One of her works is about the design of a fruit shop in the form of Pop up store. In this space, she uses a fully transparent external structure, so that the whole store can create a mysterious and exploratory space atmosphere in the contrast of natural light and colored light.

In addition, combined with the original wooden building structure, combined with the multimedia equipment to play natural sound effects and health promotion video commentary, convey the product concept of selling organic fruits and vegetables in the store, which also shows the central idea of promoting healthy diet in the whole set of works.

　　 Fashion design: add "special effects" to clothing in line with the trend of the times

At present, the biggest trend affecting the fashion industry comes from the design concept of "sustainable development", not only fashion brands and designers have integrated the concept of environmental protection into all aspects of the fashion industry; Overseas art colleges have also promoted the combination of environmental protection materials and fashion, the combination of science and technology and fashion, and other new research directions in the form of opening new majors and reforming old ones.

Christian Dior Spring/Summer 2020

This has also influenced many students to choose environmental protection themes for creation. But usually the creative way that we first think of is only to change the clothing fabric, such as the re transformation of waste and cheap materials. However, due to the limited choice of materials, it is easy to homogenize the same theme;

Secondly, due to the limitation of clothing structure, how to break the inherent shape of cheap materials to reflect a sense of sophistication and artistry is also a bottleneck that often traps students to create more deeply. For changing the characteristics of materials, highlighting the sense of science and technology and artistry, the cross media application of sound, light and electricity is the best solution.

In Parsons' counseling class on art collection of costume design, there was an experimental project to integrate technology and music into clothing. Parsons invited students from Mannes Conservatory of Music to create together. Music itself is an appealing sound form. Parsons students use recyclable rechargeable batteries and liquid screens as clothing fabrics. These new technologies transcend the limits of material performance and visually present the original music works of Mannes College students.

They use a classic white dress of symphony as the prototype, project it onto the dress with bright geometric shapes, and dance with the music played by the performers wearing them. The black and white color blocks represent the keys of the pianist. With the arrival of the drum, the green sphere and the red triangle begin to beat with the rhythm.

In this case, Parsons School of Design Parsons' students added "visual effects" to simple clothes by using the creation technique of sound, light and electricity, and expressed them more completely in form and theme. For us, we can also learn from this "interdisciplinary" approach, not necessarily by high-tech means, such as projectors, lights, hand painting can create the same visual impact.

In addition, not only clothing works with the theme of environmental protection, but also conceptual topics, functional clothing, etc. As long as they highlight the cool visual effects, pursue vivid interactive forms, and reasonably use the acousto-optic techniques, they can give our clothing works a different perspective of thinking and creative methods.

　　 Graphic design: break through the plane to obtain more multi-dimensional sensory impact

The exploration of overseas art colleges in the field of graphic design has gone far beyond the scope of the traditional "plane", and has expanded into more diverse forms, including plane devices, three-dimensional books, interactive design, web pages, communications and other different fields. Multi angle and multi-dimensional art expression forms have also become an important investigation direction for the review of overseas works.

The application of acousto-optic techniques in graphic design is not only a broadening of the form of expression, but also needs to inspire us to change the concept. Because graphic design covers a wide range of directions, students must not be limited to the traditional paper media in the creation of their work collections, but also try to choose more yuan and richer ways to convey their ideas.

First of all, we think from the perspective of multi media. Graphic design is a subject that attaches importance to visual experience, while sound, light and electricity emphasize the real experience of works and people, because different ways of communication will collide with different depth of thinking.

That is to say, students can predict the interaction between the works and the audience in advance during the creation process, so that the audience's senses become a part of the design. Thinking about what kind of specific sensory experience the admissions officer can gain in your works will also be a new direction to guide our creation.

Secondly, combining the application of acousto-optic technology in the form of expression, graphic design works take "vision" as the way of communication and expression, and the intervention of cross media creation methods is to increase multi-dimensional sensory forms such as "hearing" and "touch", and show the admissions officer our extensibility and interdisciplinary practice in the way of thinking.

Moxi, a student of graphic design, borrowed the sound elements of music in the art collection tutoring. In order to better observe the similarities between music and video, Moxin chose a song named<So Far Away>as a sample. This song has rhythm and also changes. Moxin watched videos in different scenes while recording song sound waves.

Through a series of experiments, we can understand the emotion of the song and find out which scene can produce the same feeling. Moxin found a breakthrough point and research direction, which led her to the next question: What kind of scenes can give the same feeling as songs? Moxin still found the answer in the video. Finally, she also expressed her findings in the form of vision.

In this group of works, Moxin transformed sound into specific visual elements, and because people have color perception of music, these design elements have also become emotional carriers, giving the original single form of graphic works a stronger emotional value.

With the development of society and the progress of science and technology, the boundaries of art majors are also widening, such as the emergence of new art forms such as new media art, AR, VR, interactive design, installation art, and sound art. Many traditional art design majors are also merging. These changes are telling us that the interaction between the audience and the artwork is more and more worthy of attention, and will become the focus of college assessment. Through the above art collection coaching cases, the application of acousto-optic technology is one of the design elements that can help us achieve multi-dimensional interaction. In addition to the changes in the form of expression of works, it is more important for us to cultivate creative thinking and creative logic ability, integrate the concept of "humanity+thinking+technology+practice", and understand and acquire these abilities from a fundamental perspective to unlock more possibilities!

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