Pure art major
We live in an age when the purpose and meaning of art are often challenged. The globalization of visual culture and values are often contradictory. The constant advancement of technology, the accelerated pace of change and new art forms are gradually breaking the boundaries between media, design, film and entertainment.
Meaningful art education must provide more rich understanding, not just the victory of art in the past. It must have insight into the new values and artistic creation of this generation. At the same time, it should cultivate people with the spirit of reflection and innovation. The art that art majors perceive is not only an expressive pursuit, but also an innovative thinking that can be brought by professionals.
They teach students to do valuable things well. Excellent teachers, including accomplished artists and scholars, share their opinions and knowledge with students at any time. Undoubtedly, it is one of the most important and innovative design schools. Students have leading designs, advanced industrial stores, cutting-edge computer laboratories, etc., as well as huge art libraries and conference rooms that are usually not open to students.
Graphic Design
Graphic design learning pays attention to living and meaningful words and images, which is reflected in the creation of dynamic graphics on the latest digital equipment or the setting of the hand shape of the relief printing workshop.
Graphic design majors will start with design principles, such as aesthetics and technology. Graduates of this major can focus on a single graphic design field and continue to explore and give full play to their design talents. Graduates have won awards in top competitions in many countries to verify the feasibility of this education method.
Traditional handicrafts, such as hand lettering and drawing and complex graphic software, are part of the tools used by today's graphic designers. The challenge for students is to develop design solutions and try to cooperate with various media, including product packaging, books and magazines.
Through interdisciplinary workshops and the Designmatters project on behalf of humanitarian organizations, students can fully apply their skills for commercial and non-profit purposes, and can also cooperate with students in other majors. For example, students have recently designed new programs for NASA, and become outstanding young people engaged in film, printing, environmental protection "intervention" and interactive solutions.
Graphic design education is a supplement to the history and popular culture of design, moving images of language and design research courses. Create innovative, coherent, artistic and attractive solutions. Through continuous learning, students become design leaders, and make full preparations for their future participation in the established company or launching their own studio.
Advertising
In the past decade, advertising has changed from one-way communication through a dedicated media platform to two-way communication.
The advertising method may be changing, and the unchanged brand needs to contact the audience's understanding of basic human rights. Advertising students have the knowledge of traditional advertising forms, and learn the latest knowledge and creative problem-solving methods in the field of new media.
In the basic category, students become proficient in advertising language, including film, online video, digital photography, graphic and interactive design, social media, etc. In the following courses, students use the skills they have learned to produce advertisements and integrate traditional and non-traditional media to create powerful forms of communication.
Founded in 1930, advertising is one of the oldest majors in the United States. Alumni are a group of the best and brightest talents in the industry. Students work with product designers, film producers, and interaction designers to develop new ways of thinking and explore how to fully use these disciplines to stimulate each other.
Film major
In the rapidly changing entertainment industry, emerging film producers must be bold, dedicated and entrepreneurial. First, they must be visual narrators.
There are many top film makers in the industry in the teaching team. In addition, students can use the latest digital post production tools for post processing. The class size is very small. At the end of the course, the relationship between the instructor and students is very harmonious.
Whether students continue to work in studios or work independently in emerging media, film majors can enable them to have a thorough understanding of the entire film production process, so that they can acquire skills and confidence.
Illustration
Illustration is an art form in the 21st century. It connects fashion and animated movies, retail environment and computer games, politics, editorials and street art, books and children's toys.
Illustration has the ability to explain the definition of society, unique political and cultural concepts, making it an ideal solution for advertising, publishing, animation functions, licensing, retail and editing projects. To succeed in these fields, illustrators need not only to master painting skills, but also to have an understanding and concept of the impact of illustration on contemporary culture.
Illustration majors emphasize the matching of painting skills, painting, perspective, color theory and concept history, art, popular culture and ideological education. After comprehensive basic courses, excellent students choose a specific career that is most suitable for them and develop it into a key field of their career.
Photography and Imaging
It is estimated that more than 3 million photos and photographic clips are taken every day around the world, and these information plays an ubiquitous role in our culture. However, although almost everyone can take photos, few people can achieve great photography.
The Photography and Imaging Department helps photographers acquire skills and creativity. Creating a resonant visual document is not just a negotiation of production. Excellent images can travel through time and space without losing their meaning, whether they are displayed on a mobile phone or on the side of a building.
In addition to concept learning, students also study technology, art, history and advertising, as well as business planning, brand and marketing courses. Students can become partners with other professional peers through individual projects and interdisciplinary workshops sponsored by enterprises. Photography and video students can also participate in the Designmatters project with humanitarian organizations.
Our country's artistic traditions and digital laboratories support a variety of photographic processes. Students are constantly changing in photography technology, including the way the image is captured, strengthening and distribution. The project also analyzes issues such as copyright and originality of digital technology.
Product Design
Four year program, the core idea of this major is to let students understand people's needs, look for opportunities for innovation, visualize ideas, and find appropriate solutions to current unsolvable product defects.
With the continuous expansion and diversification of the role of design in recent years, people increasingly realize that design is crucial to improving life and achieving business and organizational success.
The college provides students with basic courses designed, and combines courses with practice based on the people-oriented policy. As students learn the core courses, they will make progress in vision, creativity, technology and analysis. The college has the most advanced research laboratory in the country, and teachers will teach the most advanced research method - the research method of color gain design.
Transportation Design
Designing a car is a team effort, and students have the opportunity to work with colleagues outside the discipline through interdisciplinary workshops. In addition, there are many advanced automobile design studios and companies with obvious advantages in emerging fields and alternative energy. The school employs many professional designers as part-time teachers or guests, and students have the opportunity to practice in these companies.
Transportation design has rich experience, so the students cultivated in this major can be engaged in motorcycle, ship, aircraft, commercial transportation, private car, public transport design, car interior and other fields. By exploring the balance between form and function, you can create a concept car with distinctive personality, while improving functionality and broad influence.
Interaction Design
Interaction design is all around us - from mobile phone applications to wearable technology, games, web pages, social networking sites, art installations and public spaces. If you are keen on designing practical, innovative and exciting interactive works, there is no better choice than to study here.
Although this is a new subject, the school has a rich history in cross plane, transportation, entertainment, industrial and media interaction design. Graduates have their own places in large companies such as Apple, Google, Microsoft and IDEO.
The course emphasizes core methods, tools and production process, which will enable you to better understand user experience, innovate application technologies and discover new ways of interaction and design.
Of course, interaction design is not just about technology. After all, people's communication with objects and systems is based on human nature. In the course, you will focus on user experience and learning how people think, feel and act when using products, environments and systems. Combining human factors, technology and psychology, your design products will be able to affect people's living conditions more deeply.
Entertainment Design
Entertainment design is telling stories. Storytellers reproduce stories by designing characters and environments in novels. This requires you to have rich imagination while knowing how to create things, concretizing and content the existing story outline.
Entertainment design is divided into two directions: content design and character animation. Although many courses are in both directions, students still have to choose one to study.
Content design
Content artists create the visual scenes we see in movies, games, animations, advertisements, TV dramas and theme parks. From environment, architecture to roles and vehicles, they are all within the scope of design.
Character animation
Qiu character animation has officially become a branch of the discipline, and has carried out close cooperation with industry experts. Students will focus on the details, characteristics and overall performance, and present the shaping role in the story.
