Lunyi video proposition, dismantling Lunyi new video proposition, and storming into internal groups to win exclusive high score skills! In a crowd of "monster bosses", The first ethical skill is Qi Chong . Near the application, the application requirements will be revised in turn, and these two days are closely followed by Huangyi and Parsons Announce that 7 majors need to submit a 2-3 minute video content 。

This year's application season is full of twists and turns, which I believe we all have a deep understanding of. Policy reform, professional recruitment suspension, interview failure, DDL update All major art schools seem to be working hard to ensure that 21 fall is the most difficult title to apply for in history.

London School of Communication / LCC

MA Interaction Design

MA Graphic Media Design

MA Graphic Branding and Identity

MA User Experience Design

Central Saint Martin School of Art and Design CSM

MA Industrial Design

Camberwell College of the Arts

MA Graphic Design Communication

MA Interior and Spatial Design

For the students who applied this year, the difficulty upgrade brought by the "big change of blood" in the short term is undoubtedly a huge challenge. We need more hard core professional help to make targeted preparations.

The application team of Natural Light Art for studying abroad contacted the official representative office of Lunyi at the first time, and quickly convened after learning the application requirements and the opinions of the school Core members of the National Teaching and Research Center and the Overseas Admissions Officers and Professors Alliance According to the students' learning demands, analyze and interpret the video requirements of the latest topic!

Next let's enter together“ Natural light art overseas teaching and research team group chat ”Master high scoring skills according to the opinions of insiders!

Natural light art study abroad teaching and research group meeting

Time: 2:00 p.m., December 2, 2020

Address: 2703, Floor 27, Building 17, Jianwai SOHO, Chaoyang District, Beijing

Participants: Chris Jessick (former admissions officer of SVA, director of international market and project development of Natural Light Art Study Abroad), Kevin Clarke (member of Natural Light Art Study Abroad Admissions Officer Alliance), Han, Cody, Mei (core team of National Teaching and Research Center)

Conference theme: around Camberwell MA Interior and Spatial Design The video requires detailed analysis and interpretation to summarize creative skills for students

Subject content:

Submit a 3min video, in which 90 seconds is used to show and describe a landscape you see from the window, and 90 seconds is used to explain how the landscape changes over time.

In the video, you need to appear in person and explain in clear English. Please make sure that you record the video alone and the video audio is clear and complete.

　　 "What does the Camberwell space and interior design specialty mean by putting forward such video requirements?"

　　“They mean the view from your window, as in literally your bedroom/living room/home window,but I’m sure they’re putting it there to be abstract,or open ended,so it could be-your window from your desk,the window from the subway train,the eyes as a window,etc.

This requirement literally means the view from your window, just like the window in your bedroom/living room/home, But I'm sure they want to put it in an abstract place, or an open purpose.

So it can be the window on your desk, the window on the subway train, or the eye of the window. "

　　“The‘view from your window’,in this case,is to be taken literally-hence‘ show and describe ’. It’s not a metaphor or anything,so don’t worry about that.

In this case, "from your window" means literally, so it means "show and describe". This is not a metaphor, so don't speculate and worry too much. "

"The first 90s is to describe the scenery outside the window through words. The location of the window can be a foothold, classroom, restaurant, etc. at home or in tourism, and can be dynamic or static (light and shadow, wind drive the swing of plants, traffic, crowd, lights, skyline, color matching, etc.). Depending on the angle of view, the range of vision and visual impact/effect are also different , needs to describe its characteristics accurately and vividly.

　　 The latter 90s can explain the change of scene passing time here. In simple terms, such as the changes in light and crowd in the morning and evening, the changes in the four seasons, and the dynamics in the special climate, what is related to the specialty can also be extended to the form, material, and style of the building, and the unique effects in some specific time nodes reflected by different variables. "

　　 What aspects does this proposition mainly examine students? What do you think is the starting point of the university?

　　“in a way, seems like there could also be an underlying motive to this added requirement,i.e. an"added"English proficiency requirement.

To some extent, it seems that there may also be a potential motivation. This increased requirement is the requirement of "increasing" English proficiency. "

　　“I imagine this part of the application is designed to assess the student’s ability to observe and discuss spatial matters-how they identify the salient features,their grasp of the lexical field of design,etc.

I think the purpose of this part of the application is to evaluate students' ability to observe and discuss space issues - how they identify salient features, their mastery of the field of design vocabulary, and so on. "

"On the one hand, it is to investigate the students' observation and thinking ability, whether they can perceive some details from the surrounding things, find the characteristics of different time/space, and properly use their knowledge to comment and analyze, which can also reflect a certain degree of professionalism from the side.

On the other hand, I want to see how much creativity (brain hole) students have, and whether they can grasp some interesting points to think about problems from the seemingly ordinary scene (I think that design is mostly for people, and enough creativity and the ability to find problems are very important in the follow-up learning process). Of course, the expression of English is also very important. The wording, pronunciation, intonation and fluency are also the focus of the school. "

"I think there are three keywords:

　　 1. Describe

Basic English expression ability. The school should examine whether students can describe an objective thing in concise sentences.

　　 2. Explain

Logical thinking. To explain the change process of things clearly, it is necessary to summarize a clear logical order, which can be chronological or spatial, but not without order.

　　 3. Changes

Curiosity and observation. The school wants to know whether the students are curious about the living environment and can observe and feel the dynamic changes of the world around them, rather than numbly closing their senses. "

　　 According to the video requirements, give some professional suggestions on specific operations?

"The second 90 second unit is actually more challenging. Note that instead of asking students to" describe "how the view changes over time, they are asking for an explanation. This distinction is important. This means that the student has obtained the "interpretation license" here. （ Focus: the focus is not "description", but "explanation/elaboration", which needs to reflect unique cut in views/insights ）

Students can make highly personalized and personalized choices in terms of time units and concerns for discussion.

　　 Examples：

1 minute, when a person enters the screen, the system will display the following information:? Perhaps only when people are included will one aspect of scale, direction or layout become obvious.

Over the past 100 years, with the emergence, change and retreat of structural forms, materials, social norms and design concepts. In London, a city with a long history, the vestiges of colonial empire and industrial revolution are often clearly visible together with optical fiber Internet infrastructure and contemporary brands.

In China, an economy that has developed in recent years (therefore, in metropolitan areas, a relatively new urban structure), apartment buildings built in the 1990s may be considered "old". Apartments/balconies/special facilities are constantly updated by owners and tenants, both in primary and secondary aspects. A good way to observe changes and discuss cultural/socio-economic characteristics in design. （ Focus: from the perspective of China ）

A new shopping center in the city. You know that within six months, its exterior wall will be stained with water. Developers, engineers and construction workers will save money, time or both. This is another "change", and also a way to discuss how the extremely fierce economic competition, "flexible" supervision and unique way of thinking have a practical and significant impact on the building environment here.

Of course, all this assumes that the "window" in question is looking outward.

It is entirely possible to discuss the indoor space through a window (it is easy to find here, given the unpredictability of Chinese space design thinking!) and it is probably an interesting answer to this question! （ Key points: not necessarily the window looking outward, but also the window looking inward! ）

Remember it must be from my own point of view. I hope students can give teachers and students some ideas.

　　 Conclusion: It is suggested that students describe concisely and methodically in the first 90 seconds. It is recommended that students express criticism and innovation within the next 90 seconds. "

　　 "You can choose those that are relatively practical, and you can appropriately mention your own project theme.

For example, many students will choose topics related to the epidemic situation. Whether the changes in the landscape outside the window before and after the epidemic situation will cause you to think about it, and then encourage you to choose a topic for in-depth design. Or whether your design has undertaken some functions or solved some specific problems (personnel distribution problem, loneliness, fear, etc.), it can be mentioned briefly.

You can also choose a window that you really think has a "story" to tell, preferably a place that is very impressive. I think it is very important to tell your true feelings, which will reflect the differences between individuals. For example, this scene makes you feel warm/desolate/busy/quiet, and this story is unique to you. "

"Find a window that really" has something to say ". It is better to have a story, which can be about architecture, natural scenery, or people. This story can be a long story or an accident just happened. Must reflect their own "uniqueness" It can be that the content itself is unique, or your perspective of observation and analysis is unique. "

"It can be analyzed in combination with professional understanding. There is no clear time limit in the requirements, For example, it can be from morning to night, it can be the change of seasons, it can be the development of years If the window is facing the station, you can analyze the passenger flow and the moving direction of people. If the window is facing the park or the landscape, can we say the relationship between plant changes and people? "

　　 This year's application in Britain is so fierce that many schools have added new topics. What is the general trend? How should future students cope?

"This year, many colleges and universities have added video submission requirements. I think their overall starting points are similar, It is more helpful for colleges to "see the students themselves".

We always believe that the school is always interested in "people" when recruiting people, and reviewing the works is also a way to see what kind of person the student is through the works, His passion, potential, methods, ideas, professional landing ability, etc.

In recent years, with the increase of training institutions, a model collection of works can not let the school see the uniqueness of applicants clearly, so video is a more direct way to display directly through people's performance (talk, expression, opinion, personal charm, etc.). It can also detect whether the person and the work collection are consistent. I think this is a direct manifestation of the college's starting to end its own anti routine. Students must be attentive! "

　　“ The biggest trend is to examine students' comprehensive ability Any major no longer only focuses on narrow professional skills, but comprehensively evaluates students' personality traits, language expression, observation and analysis, communication and cooperation and other comprehensive abilities. When preparing, students should not always rely on the experience of others, but should find out their own advantages, and strengthen the display of such advantages, so that teachers in colleges and universities can remember you. "

"The video will better show the individual differences of students, and of course, it may also expose more problems. I think the school is no longer satisfied with judging students simply from the flat collection of works, They should prefer to see people who make collections Whether the students' conversation, manners, demeanor, temperament, oral ability, personal interests, potential for cultivation, and passion for future learning may all be factors to be investigated.

It can also be said that The school may also want to judge whether the students themselves "match" with the submitted works through video Submitting the video also hopes to understand each candidate more accurately. It is suggested that students should show their true selves as much as possible, calm down and think about what they really want to say and how to say it, instead of focusing only on what others have said. In order to improve their comprehensive competitiveness, they need to reflect enough differentiation and personalization. "

above, The members of the National Teaching and Research Center for Natural Light Arts Study Abroad and the tutors of the Overseas Admissions Officer Alliance have detailed the assessment points and creation requirements of video topics for us , and by interpreting the academic development trend and application experience over the years, I hope to provide some perspective and objective suggestions for students.

Next, according to the latest application requirements and trends of colleges and universities, Natural Light Arts will open online courses and share explanations. There will also be more video creation skills teaching courses and excellent cases to share, inviting everyone to continue to pay attention!

Lunyi LCC VR Master of Design

Latest application requirements of Lunyi (LCC, CSM and Camberwell are all hit)

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