How to cultivate creative thinking of works? Now he's here! Cartier Creative Designer is here! Designers with the world's top creative work experience are here! In the second Masterclass of Natural Light! Interaction Design Masterclass is the theme of the first master class. We invited the user experience director of EPAM Continuum to produce many wonderful project ideas through two days of concentrated learning.
How to cultivate creative thinking of works?
This time, we moved the master class online and invited top creatives to talk about creative design thinking for students, so that you can experience the whole process of innovative design at home! This time, our big names are still hard core, Cartier senior creative designers, 15 years of industrial design, innovative design experience, IKEA, Starbucks, Philips The projects he has done can be shared for three days and three nights!
In this master class of design thinking, we will break the traditional teaching mode and lead you to break through the limitations of single thinking and create practical and innovative solutions through in-depth interaction with top creative people.
Introduction of the speaker
Chum Wong
Cartier
Senior creative designer
Chum Wong has 15 years of experience in industrial design and innovative design. believe Industrial Design Study Abroad Students majoring in interaction design know that the top design companies in the universe, IDEO, Frog... the big guy we invited has worked in these companies! It should be added here that IDEO is the initiator of "design thinking". Using design thinking to promote enterprise creativity has become a key factor for the success of commercial organizations.
Chum has served IKEA, Starbucks, Philips and other global famous brands. It is committed to helping brands bring unforgettable experiences to users through creativity. He has many successful cases in the field of innovative design and industrial design. Currently, he is a senior creative engineer of Cartier Retail Lab.
Program highlights
One on one guidance of top creative people
This course is aimed at students who need to break through the design thinking, and adopts the online small class teaching mode, so that students can communicate with big names at zero distance and get one-on-one guidance opportunities, not just listening to lectures!
Experience the whole process of creative thinking
What is creative thinking? How to investigate user pain points? How to use the ideation tool? All your questions about the creative design process will be answered and practiced here, never on paper!
Bring disruptive innovation to your portfolio
Students Collection creation In the process, is there any time when you can't deal with problems? No new idea after pulling out your hair? Creative thinking can help you break the bottleneck, create practical and innovative project plans, and make your Brain Storm no longer boring!
course arrangement
Day 1：User Research
19:00-21:00, April 17
-Introduction and case study sharing
Concept introduction and case sharing of creative thinking
-Overview of design thinking methodology
Overview of Design Thinking Methodology
-How to be a researcher
How to do project research
-Go practice with real-life consumer
How to apply it to users in real life
-Identify user pain points
Identify user pain points
Day 2：Ideation Tools
19:00-21:00, April 18
-Introduction into Ideation tools and methodology
Introduction to Conception Tools and Methods
-Practice with the tools and have ideas
Apply thinking tools and generate ideas
-How to select ideas
How to optimize the selection of creative ideas
Day 3：User Testing
19:00-21:00, April 19
-Introduction into user testing methodology
Introduction to user test methods
-Go test your ideas with real people
Test your creativity with actual users
-Understand how to iterate and refine your ideas
Understand how to iterate and improve creative thinking
-Share team learnings
Share your creative achievements
In order to ensure the students' experience in class, Masterclass will adopt quota enrollment in this issue, with only 15 places open!
How to cultivate creative thinking of works? As long as you have basic English communication skills; Studying industry, product, interaction design and other majors; Eager to bring new breakthroughs to the collection or project; Come and sign up for Natural Light! Exclusive discount for internal students; Early bird price for registration before the 10th.
Recommended articles on creative thinking in more collections:
How to resist the epidemic with interdisciplinary thinking in online interdisciplinary portfolio training?
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