"Commonness" and "individuality" are topics that we often discuss in the process of art learning. "Commonness" refers to the unified laws in a certain category of art works, and "individuality" refers to the unique creativity of the creators reflected in the works. The constant emphasis on "originality", "creativity" and other inspection points in the creation of art collections in foreign art colleges has led many students to believe that expressing "individuality" is the ultimate goal of art collection creation, while "commonness" is not worth our attention. Originality is the basis of all assessment standards, but originality does not represent personality. Through the collection of works, art colleges investigate the comprehensive ability of students' artistic creation, not who is the most "special". The commonness is used to investigate our mastery of professional skills and design ability, while personality reflects our potential in this field, both of which are essential.

How can the individuality and commonness of the works of foreign art colleges be balanced in design?

Find the first step

In fact, in the process of art practice, sometimes commonness is more difficult to achieve than individuality, because commonness needs us to accumulate and refine with time, and these summarized rules can best reflect our professionalism, while individuality often refers to the artistic talent or flash inspiration of creators.

This is why many works of zero foundation foreign art schools are created Art study abroad In fact, it is very easy for applicants to find interesting topics and ideas, but because they lack the professional skills to realize ideas and the ability to judge whether ideas are feasible, they often have no way to step out at the first step. Therefore, no matter how talented students are, professional basic courses are indispensable in our teaching process.

Natural light students attend summer courses of professional courses

Mastering commonness is the first step, which is equivalent to entering the door of artistic creation, but it is still some distance away from our ultimate ability to master creation, and the most important thing is that we need to sum up experience, integrate ourselves, that is, to shape style.

After finding the first step, we will discuss the balance between commonness and individuality: although the proportion of commonness and individuality cannot be expressed in quantitative figures, it will also have a corresponding proportion according to different professional disciplines.

Functional Design Discipline

Some design disciplines that functionally meet the needs of the audience, such as architecture, industrial design, vehicle design, biological design, etc. In these professional works, the imagination of "flying horses" can only be used as a bonus item. On the premise of ensuring the rationality of the project, it is appropriate to choose personalized expression.

Natural light trainees participate in the physical construction process of the construction workshop

For example, the commonness of architecture often makes it difficult to break through, and people will think that the theme of most of the current works can not go around the old city reconstruction, ecological architecture, environmental protection and other "old-fashioned" labels.

In fact, every real site selection has many differences in terms of human history, geographical environment, and climate conditions. Combined with our different observation points in the site survey, personalized creation can also find many real footholds. As long as we can reasonably coordinate the completion, it is also a set of high score works.

Visual Arts

Other art disciplines that focus on vision, such as pure art, plane, photography, illustration and other highly artistic majors, seem to have no general rules. Even when we learned the basic course of painting before, the laws of color balance, perspective, three-dimensional composition and so on were constantly broken, And they are no longer the focus of overseas art education.

Natural light student jewelry design works magnify the "ring" into a necklace

Therefore, the difficulty in the creation of works of such foreign art colleges is how to make everyone feel "resonance" in the creation of personal subjective expression. Taking photography as an example, we usually say that photography is a major that does not need teaching. As long as you can use a camera or a mobile phone, you can say you can take photos.

However, as a work of overseas works collection, a small photo needs to carry a wealth of information such as our aesthetic quality, critical thinking, modeling ability, photography skills, etc., so we should better study the way to convey to colleges and universities.

harvest Royal College of Art There is a set of photography works with the theme of "Mr. Reaper's Sunset Moment" in the works of student Jiaxing of offer. In the works, student Jiaxing tries to explore the narrative ability of static images. He took several groups of still images and edited them according to certain narrative logic, giving the image the power of "time".

For static pictures that seem "difficult to understand", Jiang added sound and text as important elements of story development to jointly promote narrative and ultimately transform two-dimensional images into complete dynamic images. The whole group of video works has found a good balance between conventional photographic themes and emotional expression, and also let the audience find a "easy to understand" way of appreciation.

Expression of "personality"

As for other disciplines that attach great importance to the balance between generality and individuality, such as clothing, interaction design, animation, film and other professional categories, we need to explore some ways to express "individuality" on the basis of mastering professional skills:

Today we can list some directions for your reference:

1. Try to "graft" the common characteristics of other disciplines into the specialty to create a different "personality". For example, the "people-oriented" generality in interactive design is applied to the creation of functional clothing works;

2. Consciously allocate the proportion of commonness and individuality, such as regular topic selection questions, and innovate in the form of expression, or vice versa; Or different projects in the works can also take on the task of balancing individuality and generality;

3. For technical majors such as interaction design and new media design, for projects that are too conceptual, you can try to use multiple experiments to increase their rationality, or if time allows, you can directly land them into real objects;

4. Fully investigate and understand the market. The stage for the final judgment of clothing, products and films is the commercial market. Therefore, in our works, we can reflect the prediction of the future market. This combination with the "commonness of the future" is also an excellent way to express our personal potential to colleges and universities.

The free expression and personality creation in the collection creation of foreign art schools is certainly attractive, but without a solid professional foundation and correct design thinking, it is difficult to make deep and moving art works. Learning about generality is the only way to enter a major! Only by breaking through "self" and integrating into the public and logic can our collection of works release our creativity to the maximum!

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