Cross border cooperation in illustration, what can illustration do around? How far are you from the top of the industry when a Chinese girl becomes the winner of VOGUE? Because of the unique charm of illustration, it has become the main force of cross-border cooperation in various industries. The industry is well developed and has a wide range of employment, so many people want to be engaged in the profession of illustrator. What skills do they need to have to become the most insightful illustrator in the industry? Today I will show you a clear way!
Cross border cooperation in illustration
The domestic fashion circle exploded this morning! The person who has been rumored to be the chief editor of the Chinese version of VOGUE is finally settled.
Margaret Zhang (Zhang Ning), a post-90s Australian Chinese, became the youngest editorial director in VOGUE China's history.
Before becoming the chief editor of VOGUE, Margaret Zhang was more known as an online celebrity blogger. In addition, she was also a stylist, photographer, director, model, writer, painter, buyer, fashion consultant, etc., with multiple titles.
Now, at the age of 28, joining VOGUE China, the future will be limitless!
Illustrative Works Collection Typography Tutorial
As an authoritative publication in the global fashion industry, VOGUE is always a new trend in the fashion circle. Nowadays, fashion magazines are not only the world of street photography, matching and articles, but also the brand of fashion cross-border illustration. The crossover of fashion and illustration has become a popular trend that cannot be underestimated.
Publicity Map of GUCCI's Illustration Style
Because of the unique charm of illustration, it has become the main force of cross-border cooperation in various industries. The industry is well developed and has a wide range of employment, so many people want to be an illustrator What skills do you need to have to become the most IN illustrator in the industry? Today I will show you a clear way!
1. Source of inspiration
The beauty of illustration is complex and cannot be copied. Illustration is not limited to childhood enlightenment, Visual narration is the core of illustration art, expressing emotions and content echo each other 。
For illustrators, creative inspiration is very important. Whether from nature or from life, use the eyes of discovery to explore the beauty of details. Based on their own style and creative techniques, produce unique illustrations.
Works of Indian illustrator anganath Krishnamani
Now, illustration is not only a work of art, but also a way of image expression. It uses various elements to narrate and convey the emotion of the work.
Inspired by life
Art comes from life, and every bit of life gives artists endless creative inspiration.
Anton Gudim, a clever illustrator of popular ins, works as a communication engineer. The boring daily work made him enrich his life through painting.
He showed his and his friends' reverie in the form of cartoons, creating illustrations full of black humor, and these moments of illusion also formed the most real appearance in modern life.
Wow, do you understand?
His works There is a style of O. Henry's novels , usually in the form of four squares. The first is to describe the phenomenon in life, and then the last is to reverse it, which makes people feel reasonable and unexpected.
50% off in the mall, half off
His works are soft in tone and the overall picture is simple. But the content is very sharp, showing his dissatisfaction with some phenomena in modern society. He hoped to awaken people's paralyzed mind and resonate with people through illustration.
Finally, I live like the original
Being an illustrator is not only for business, but also for social creation. Many students will hesitate on the theme for a long time when creating, whether to meet the hot spots of the illustration industry or to cater to the appetite of colleges and universities. In fact, we don't need to rely on these to find The most familiar and perceptive inspiration, combined with creativity, is the best illustration work.
Inspired by nature
Nature is the unconditional inspiration given to us by the earth. Whether it is mountains, rivers, rivers or a flower, countless artists are fascinated by the existence of life.
Daren Thomas Magee from California is a freelance illustrator and designer. His illustrations are full of a sense of retro and fascinating.
Daren Thomas Magee
He likes to draw materials from nature and draw simple and smooth lines of mountains, lakes, sun and other elements. Use the paper that can best set off the natural color to make the whole painting unique.
What is the difference between illustration design and pure art? Preparation for production of illustration works
Daren's works will present a kind of Space beyond reality, talking about the space between imagination and reality In his paintings, sometimes it is difficult for the audience to understand, but often the works without words are more thought-provoking. Everyone has different feelings when facing this work, which is the charm of art.
Many people will think of pure art painting when they see the natural scenery, but in fact, through the hand of illustrators, they can endow the soul and connotation to all things in nature, which can better show the power of art.
If you want to be an illustrator, you must have the ability to give emotion to the concrete scenery. It is a unique aesthetic and original skill to transform and re create the elements in people's inherent thinking to form their own artistic style.
Inspired by social hot spots and phenomena
Responding to social events through artistic creation , is the reason why many artists are controversial. Praise or attack is more likely to resonate in the world of art, and it is also a source of creation that modern and contemporary artists are more popular with.
Joan Cornell à, an illustrator from Spain, said that many people may not be familiar with him, but I believe you will know when you see his works.
His original artistic style is eccentric and unique. Through a series of black humorous works, it satirizes many hot topics and social events today . It's a little unorthodox, but it's worth watching.
"My life is meaningless" is more than OK
So social?
Social phenomena are often sensitive and easily ignored. Joan Cornell à uses his black humor to exaggerate the phenomenon. For example, in the picture on the left below, someone suddenly fell down due to illness. Instead of helping him at the first time, people called a group of people to come and watch. The indifference of human feelings and the bottom line of morality are undoubtedly revealed, which makes people laugh and think deeply 。
"Baby Abandonment Event" and "Garbage Sorting Event" aroused widespread concern in the society at that time Joan Cornell à is ingenious and combines the two in his illustration works. The woman abandoned the baby in the garbage can. The man was very angry when he found it. He took the baby out of the garbage can and threw it into another garbage can. The two of them smiled with satisfaction. They should always pay attention to garbage classification! WTF！！
When social hot spots and phenomena are put on the cloak of illustration, although it seems obscure, it can more directly hit people's hearts. As an illustrator, I can It is a very valuable existence value of illustration art to awaken people's public morality and sense of social responsibility by artistic means.
2. Creation method
Illustration is to illustrate and enhance the text in the form of pictures. Its core is to communicate, narrate and express the theme The illustrator combines personal expression and pictures to convey views and ideas, not only explaining the work with illustrations, but also better promoting the value of the whole work.
February painting diary from box
No matter what type of illustration you create, you should Conceive creative ideas in advance . Don't take the pen and paint halfway. premise First, determine your own creation theme through research and observation, and then find some literature and reference works as the background of the entire original.
Art illustration
If it is a plot type work, it should be carried out in advance Set the story and the protagonist, and then spread the imaginary picture elements . Then you can make a draft, and consider after the draft is finished Choose appropriate overall tone and color matching , check the contrast to highlight the main characters, and finally show the ideal effect.
Source: Qingmiao - Qimiao Tales Series
commercial illustration
As an illustrator, it is inevitable to contact commercial illustration. Commercial illustration is to convey the theme connotation of commodities with accurate and vivid visual images A good illustration design is crucial to guide consumers. A striking illustration image can attract consumers' attention in a short time and leave a deep impression on consumers.
Source: Helen Downie, Gucci illustrator
When creating illustrations, it is necessary to have an accurate positioning of commodities . First come up with a good idea, then Good form and visual effect Finally, consider different forms of commodity illustration design to adapt to different promotion platforms.
Commercial illustration should be both commercial and artistic Its image must be prominent, its characteristics must be distinct, and its visual impact must be strong, so that it can catch the eyes of consumers and achieve the purpose of commercial illustration.
Illustrated Poster of "Smarter" Program
3. Comprehensive strength
In addition to professional skills, a successful illustrator also needs to have strong comprehensive strength. When cooperating with brands, Complete ability to plan and conceive themes It can help you get the points of Party A at the first time and give the most professional design opinions.
Source: Ouyou Weiwell's Zodiac Series
Also have Ability of independent judgment It is the best choice to have the ability to judge internally and find cooperation suitable for the current personal situation. We should have the ability to predict the external situation. We should not blindly choose well-known brands for cooperation, but always keep sober and rational. We should judge whether the project can achieve win-win cooperation based on all-round early communication.
Source: At 0:00 on Tuesday, Yin and Yang Master - Flowers on the Other Side
Many illustration artists are introverted and not good at talking. But if you want to be a successful illustrator, communication skills It is a must. Keep clear mind and smooth logic at all times, and convey your own concepts and ideas to each other in the simplest and most direct way.
4. Interdisciplinary integration
What can be done around the illustration? Nowadays, the era of picture reading is a way for human beings to know things under the emerging media, and all kinds of media content derived from images such as films and TV programs belong to this scope. Illustration has not only been limited to paper, but also combined with various design methods in various industries to create greater value across disciplines.
Source: Tencent Animation × Luoyang × Mountains and Rivers
With the progress of the information age and the improvement of the technical level, the domestic commercial illustration industry is becoming more and more mature. From two-dimensional to three-dimensional, the application field of illustration is growing, From the traditional print and web design, it extends to the 3D animation and film and television industry. Now the new media industry is booming, and illustrators who have been working behind the scenes have begun to become active in the public's vision through various social platforms.
Now we can also see The organic combination of various styles of illustration and elements in film and television, animation, and game industries From the screen to the poster design, there are original illustrators.
Source: Thunder game "Crossing the Arc of Stars" game illustration
As the world enters the development flood of Internet and interactive applications, Illustration is more related to the products and forms on the Internet , including UI design, interaction design, web page design, etc., are in urgent need of excellent illustrators.
Source: Zhao Zhifei DW Guagualong Enlightenment Illustration
Interdisciplinary integration has become the future development trend of illustration design Overseas colleges and universities focus on different techniques than domestic ones. They mainly cultivate students' creative thinking and ways of obtaining inspiration, encourage students to broaden their horizons, how to apply illustration to other fields, and use other disciplines to provide creative ideas for illustration. recommend: Beijing illustration training
What peripheral summary can be made by illustration
So students want to become an excellent illustrator not only need to be skilled, but also need to innovate constantly and update their knowledge reserves. In addition, improve the comprehensive ability, learn more about the use of multimedia and technology production capacity, develop both hardware and software, and improve the effective value of creation. Constantly improve their cross-border thinking, and more contact with the content and application skills of other disciplines.
Success is not a matter of one day and one night, and the illustration industry is also increasingly diversified. As a "sunrise industry", illustration has a broad employment prospect, but it needs constant efforts to occupy a place. I believe that as long as there are firm goals and persistent dreams in my heart, I will surely create miracles!
This article belongs to the original article of Natural Light International Art Education Team. Without permission, it cannot be reproduced commercially in any form. If it is found, it must be investigated for legal responsibility.
