How about studying in fashion management in the United States ？ The rapid development of the fashion industry has pushed the fashion management major's study abroad to a climax. Let's talk with you today How to Study in America for Fashion Management Major "Fashion management is a profession with a wide range. The brand planning, strategy formulation, fashion trend control, fashion photography advertising planning and other contents related to the so-called fashion industry that we mentioned daily can actually be covered in the scope of fashion management.

Fashion management is a specialty between business and art design. It is based on exploring potential customer needs and grasping the trend trends, and promotes products and enterprises to gain widespread social recognition through supply chain management, production line management, public relations activity planning, marketing, sales strategy formulation and other links.

　　 Study abroad in fashion management It mainly focuses on fashion brands in two aspects: first, find out the problems of existing brands and research, analyze and solve them. The second is to study a fashion brand and then formulate the development strategy of the brand for a period of time in the future.

Recommended by American fashion management universities:

　　 New York Fashion Institute

　　 New York Fashion Institute It is an internationally famous clothing and art design college. The school has experienced fashion business management teachers, and students have the opportunity to regularly visit the New York City clothing exhibition hall, professional stores and chain store purchase center, and practice fashion marketing management through internship. The alumni of the college are also famous people in the fashion industry. Because the college is famous in the fashion industry, it has long maintained good cooperation with many enterprises to provide students with full employment opportunities. Through team and individual learning, the school enables students to go deep into the fashion market, product development, planning and fashion management, and cultivates students' keen fashion sense.

　　 Language requirements: IELTS: 6.5; TOEFL: 80 points+

　　 Requirements for application materials : Application Form; University transcript (Chinese and English version) The transcript must have the official seal or signature of the Office of Student Status Management of the graduated university; Relevant examination results; Two letters of recommendation, provided by the teachers or professors of the graduated institutions, or by the work units where they worked; Personal statement and resume; Basic knowledge of art and design; Submit the works of the corresponding specialty; International Student Financial Statement (ISFS) is required after admission; Non US citizens or US permanent residents need to provide a permanent home address and a temporary address. When applying, they need to indicate whether they are US citizens or US permanent residents.

　　 Requirements for art overseas works collection: 15-30 pieces of works, digital works collection: CD-R works, high-quality printing and mailing or online delivery.

　　 Parsons School of Design

Parsons School of Design was founded in New York in 1896. It is a world-renowned design school and also the most famous college in American fashion design. Parsons emphasizes design, students need to develop clear logic and self-confidence to deal with ease, and works need to be beautiful and smooth. The annual fashion booth and student works exhibition are important activities for each student to show his or her own style. The excellent design talents cultivated by Parsons Design College are famous in the academic circles and the industry. Fashion Management is the advantageous major of Parsons. Students of this major will be familiar with the concept of fashion management, so as to stimulate their innovative talents, help their enterprises achieve their goals, gain competitive design strategy advantages, and pave the way for their personal and professional development in the future.

　　 Language requirements : TOEFL 92 points; IELTS 7.0; PTE 63

　　 Requirements for application materials : Application Form; University transcripts (Chinese and English versions); Relevant examination results; recommendation; Bachelor degree in relevant major; Personal statement (reason for application, resume, background information, tentative learning plan, expected fields, career goals); curriculum vitae; There are rich and creative works.

　　 Requirements for Collection of Art Studied Abroad The purpose of the portfolio is to show your personal potential and creative skills. Prepare a series of 15-20 images that show your visual thinking. Include proof of your previous learning experience and professional experience. Sketches and concept drawings should also be included.

　　 Savannah College of Art and Design

　　 SCAD Savannah College of Art and Design It is the largest art college in the United States and one of the largest art universities in the world. Among the 25 hottest universities in the United States, Savannah College of Art and Design was praised by Kaplan Weekly as the "hottest art learning center". The school has a master's program in luxury and fashion management, and the Department of Design Management mainly integrates design concepts into the operation of institutional enterprises. Discard some traditional disadvantages of enterprise management and introduce creative strategic advantages.

　　 Language requirements : IELTS 6.5; TOEFL 85; PTE 58; SAT or ACT (not required)

　　 Requirements for application materials : You need to submit transcripts, SAT or ACT scores, language scores, portfolios, resumes, purpose statements and references online. There may be an interview.

　　 Requirements for Collection of Art Studied Abroad : The portfolio should include academic or professional projects, clearly indicating the purpose, research scope, research methods and results. Business plan, project introduction and other project summaries can be attached.

What are the fields of study abroad and employment for American fashion management majors?

Fashion management majors have a wide range of positions to choose from in terms of employment. Whether they are self-employed or working in fashion brand enterprises, fashion media, fashion public relations or brand agency companies, they can give full play to their talents with ease.

　　 Fashion buyers

There are already some practitioners in Europe and America, who have high fashion sensitivity, excellent judgment, certain clothing taste, understand consumers and the market, grasp fashion trends, and also need to master financial knowledge, know how to balance costs and control budgets. Behind the glamour, there is also high intensity work, often becoming a flying man in the air to participate in major fashion conferences. Fashion buyers must be both rational and creative, able to complete the number of purchases and the ideal style within the specified time.

　　 Business center buyer

According to the brand image positioning of the business center, the consumption level and habits of local consumers, select suitable fashion brands, negotiate cooperation agreements with fashion brand enterprises, invite brands to settle in and maintain good cooperative relations with brand enterprises.

　　 International brand buyers

When the brand launches the latest series design every quarter, the brand buyers should make a survey according to the consumer groups in the region to determine the purchase volume. Their misjudgment directly causes the backlog of goods; Expand goods suppliers, collect fashion information, summarize and analyze; Select styles according to fashion trends, purchase fashion products, and control cost, budget and quantity; Analyze consumers' consumption habits and propose new product R&D creativity.

　　 Create brand collection store

With the vision of fashion buyers and their ability to control the market, we have collected fashionable clothes with fashion taste and cutting-edge design from all over the world for fashion trendsetters who love fashion and pursue individuality. Supplier screening, evaluation, communication and procurement, sample garment development and order management, tracking the delivery date and delivery plan, and tracking all aspects of contract execution.

　　 Brand management

The planning, organization and implementation of brand promotion activities, as well as the maintenance and management of brand image, can keenly capture various information conducive to brand promotion. Have keen market insight, planning power, judgment and decision-making power; Control brand image such as commodity display, color matching, commodity combination, display props, packaging, posters, and company VI; Plan brand DM, catalog and manual.

Fashion public relations maintenance, fashion event planning, operation and collaboration. Be responsible for the planning, organization and implementation of brand promotion activities, the maintenance and management of brand image, be able to keenly capture all kinds of information conducive to brand promotion, and design brand image and related activities that integrate trends and fashion.

　 Business expansion

Develop and implement enterprise development plans according to the development of the market, establish smooth cooperation channels with upstream and parallel partners, and communicate with the government, industry associations, media and other institutions to seek support and resources.

　 Human resource management in fashion industry

Understand the corporate culture and employment needs, formulate a reasonable talent recruitment plan, use a keen eye to find and screen fashion management professionals suitable for the enterprise, and be responsible for the construction and training of the enterprise's fashion management resource team.

　　 Fashion editor

Have professional sensitivity to fashion news, pursue high-quality life, and be familiar with fashion trends and luxury brands. Have good fashion trend sensitivity and judgment, be good at information collection and editing, and have strong ability in topic selection, planning, and editing.

　 Independent Writer

Understand the media system (magazines, newspapers, blogs, electronic prints, etc.), the brand's business operation system (brand communication, brand stories, etc.) and the cultural origin of fashion, and share with readers the interpretation and comments on fashion and fashion events.

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