Recently, many students Fashion management, luxury management, art management etc. Study abroad for art majors Interested, but several majors with similar names are puzzling. In fact, these majors seem to be similar, but in fact, they are very different. So today I will give you Art Application Process for Studying Abroad Major differences, curriculum, selection of colleges and universities to apply for, and future prospects What are the differences between these three majors?
Professional definition of art management:
Fashion management:
Study abroad in fashion management It is a subject specially set up for students who are interested in fashion and business. As we all know, the fashion field is changing very quickly, and it is complex in the world. The competition between various brands has been very fierce. So, how to grasp the image of a brand, future development direction, crisis awareness Social responsibility can be said to determine whether a fashion brand can survive in the future. Therefore, FM major is to enable students to objectively analyze, evaluate and formulate corresponding strategies for the existing problems and future strategies of fashion brands, so as to help fashion brands develop better in the future.
Luxury management:
Referred to as LBM, luxury management. Influenced by the consumption and social needs in the fashion field, luxury goods are receiving more and more attention, followed by a series of in-depth research on luxury brand value, brand image positioning, customer groups, purchasing behavior, business strategy, etc. The research direction of luxury brands themselves is divided into light luxury ready to wear series, advanced customization High end accessories and licensed goods and services are called a separate discipline because the positioning and strategy of luxury brands are relatively independent and different from fashion brands (to be listed later).
Art management:
It is called art management for short. Compared with the above two majors, the difference is more obvious. If FM and LBM are practical research on brands and services in the fashion field, then art management is more macro oriented towards the operation, development and management of art cultural groups, or art activities as a whole. Therefore, art management is not aimed at the fashion field, It is more inclined to the direction of artists and art exhibitions; For example, how to help dance troupes, music troupes and bands to become famous, how to operate an art museum, how to plan art exhibitions, how to operate galleries, etc.
Differences among fashion management, luxury management and art management majors:
Fashion management vs. luxury management: Due to the differences in brand positioning and market target customers, fashion management and luxury management need to adopt different market strategies. Specifically, the differences are reflected in the following aspects:
Curriculum of fashion management, luxury management and art management:
The courses offered for studying abroad in Fashion Management and Luxury Management mainly include the following contents:
Brand snalysis and marketing strategies
Brand analysis and marketing
Trend forecasting
Tidal trend prediction
Windows display
Window display
Fashion exhibition shows
Fashion curation
Merchandising chains of fashion
Fashion product production industry chain
Cost study and selling price
Pricing
Consumer analysis theories
Target customer analysis theory
Research Skills
Research Skills
Advertisement analysis and decoding
Advertising analysis and brand decoding
The courses for art management majors to study abroad can be roughly divided into:
Legal Issues in Arts Administration
Art management regulations
Internship in Arts Administration I&II
Art Management Practice
Raising Funds and Grant Writing for Nonprofit Organizations
Fund raising and research plan writing of non-profit organizations
Writing for the Arts
Art writing
Leadership and Career Development for Arts Administration
Research on Art Management Leadership and Career Development
Capital Campaigns
Marketing Advertising
Marketing and Audience Development for the Arts
Art marketing and customer development
Education in Cultural Institutions
Teaching in Cultural Research Institute
Individual Fundraising
Fund raising
Choice of colleges and universities studying in fashion management, luxury management and art management:
Fashion management major:
UK: London Fashion College, Southampton University, Nottingham Trent University
America: New York Fashion Institute, Savannah School of Art and Design
Italy: Marangoni Institute of Fashion and Design
Luxury management major:
UK: London Fashion College, Southampton University, Manchester University, Birmingham City University
United States: New York Fashion Institute, New York University
France: Paris Institute of Luxury Management, France Higher School of Economics and Business
Italy: Marangoni Institute of Fashion and Design
Art management major:
UK: Royal College of Arts, University of Manchester, University of Leeds, University of Sheffield
United States: Columbia University, Ohio State University, Chicago Academy of Arts
Requirements for studying abroad in Fashion Management, Luxury Management and Art Management:
There are also differences in the application of these universities. Here are three major directions of fashion management, luxury management and art management. The application process and differences of these top universities in the world are highlighted.
Fashion Management:
LCF London Fashion Academy
The major of fashion management is set up in London University of the Arts and its subordinate London Fashion College (LCF for short). In principle, students of all majors, whether local or international, can apply. However, if students have social economics, cultural and educational research background before, they will be more welcomed by LCF.
Fashion management has many branches in Lunshi, such as:
Fashion Design Management（MA）
Fashion Retail Management（MA）International Fashion Production Management（MDes）
Strategic Fashion Management (MSc), etc
London Fashion College Application for Studying Abroad technological process:
In terms of application process, LCF has different thresholds for branches in different directions.
Fashion Design Management: students are required to prepare about six mini portfolios when applying, which can be fashion accessories design drawings, illustrations or window design display drawings, etc. LCF requires that students write a message of no more than 1500 words according to the requirements of the school, and students must have relevant academic background before applying, otherwise they need at least 3 years of work experience in relevant fields.
Fashion Retail Management: slightly lower than the former. In addition to the collection of works, you only need to write an essay of no more than 500 words according to the required topic. Students are required to have relevant academic background before applying. Otherwise, you need at least 3 years of work experience in relevant fields.
International Fashion Production Management (MDes): students are required to provide a collection of works, but they are not required to write essay.
Strategic Fashion Management (MSc): There are no clear official requirements for the collection of works and essay, but applicants are required to have relevant work experience.
Studying at London Fashion College Language requirements:
MA: IELTS 7.0, score no less than 6.0
MDes: IELTS 6.5, score no less than 5.5
MSc: IELTS 6.5, score no less than 5.5
Southampton University of Southampton
University of Southampton Fashion Management It is located in Winchester Town, 7 minutes away from the train in downtown Southampton. All arts and design majors in Southampton are located in this campus. So before going to the class of Fashion Management, you can often see students of Fashion Design holding exhibitions in Gallery.
Study abroad at Southampton University Application process:
In terms of application, Southampton does not set as many directions as Lunshi. It is set as one direction of Fashion Management as a whole. However, in terms of curriculum setting, it will involve brand marketing, target customer research, brand positioning and brand building, market hierarchy, etc.
Entry threshold: For international students, Southampton requires applicants to achieve a score of more than 2:2 in the UK (approximately equivalent to more than 80 points in China). It is better to have academic background in relevant majors, marketing, economics, business administration majors, and the official requirements for portfolios and essay=0.
Study abroad at Southampton University Language requirements: MA: IELTS 6.5 with a minimum score of 6.0.
Luxury Management:
FIT New York Fashion Academy
The course involving Luxury Management is called Global Fashion Management. The course, as its name is FIT, is very international in terms of setting. There is a one month course in three different places, namely, FIT headquarters in New York, French Fashion Institute in Paris, and Hong Kong Polytechnic University in Hong Kong, Each place has about 10 days of seminar.
Entrance threshold: Through this seminar, students can better and more intuitively understand how the fashion and luxury industry operates in the international market. But in order for students to better understand the core content of this major, FIT will look at whether the applicant has experience in related fields when enrolling students. Generally speaking, at least three years is preferred, and the management position is preferred.
Studying in New York Fashion College Language requirements: TOEFL 80, IELTS 6.5, GRE or GMAT scores are required.
Malanioni Design Institute
The major of luxury management at the Marangoni Design Institute in Italy is slightly different from the school introduced earlier. Marangoni did not make a clear distinction between luxury management and fashion management, but called it Fashion&Luxury brand management, which is equivalent to learning about Fashion and Luxury at the same time.
Studying Abroad at Marangoni Design Institute Application process:
In the application process, Malanioni requires students to have relevant learning experience in marketing, business management and other fields. If students have no relevant experience, they can also have work experience in the corresponding fields. Here we have to mention the issue of Malanioni's graduation degree. This course has two settings in Malanioni. If they complete all courses in London and Paris, And participate in 12 weeks of work practice, and obtain 180 credits to formally graduate, you can get the MA diploma of London City University; If you only finish the course in Marangoni, you will only get the Marangoni diploma.
Entrance threshold: When applying, the school may check the collection of works. If the applicant does not have a formal undergraduate degree certificate, he or she may be required to prove that he or she has relevant work experience.
Studying Abroad at Marangoni Design Institute Language requirements: IELTS 6.5 with a minimum score of 5.5.
Art Management:
RCA Royal Academy of Art
RCA Royal College of Arts Application Relatively rigorous, the official website clearly proposed that the comprehensive ability of the applicant would be assessed through the proposition essay and interview submitted by the applicant, including whether the applicant has the potential to benefit from this major, and the interview would assess the applicant's creativity, imagination, descriptive ability, intellectual level, comprehensive skills, and whether they meet the MA admission criteria.
Entrance threshold: RCA requires applicants to submit 2 papers, and students should carefully answer the questions about curatorial research ability in the application form, so that the interviewer can have a certain understanding of the degree of involvement and depth of students' professional learning in advance. In addition, applicants with work experience will be more welcomed by Huangyi.
Application for studying abroad at Royal Academy of Arts Language requirements: IELTS 6.5, writing no less than 6.0.
Art Institute of Chicago
The Chicago Academy of Arts offers a two-year art management course. After graduation, students receive a MA degree. In addition to their own diplomas, SAIC also cooperates with the professional directions of Art History, Theory, and Criticism. After completing three years of study, SAIC can obtain a two-way MA diploma.
Entrance threshold: students must submit an electronic portfolio (critical writing sample), which can not exceed 2000 words in length. The content can be the thesis assignments, extracts of long research reports or recently published articles created by students when they studied university courses before.
Language: TOEFL 100, IELTS 7.0
Natural light recommends relevant art information for you:
London Fashion Academy Luxury Fashion Management_LCF is the most subdivided fashion major in Britain
The orientation of studying abroad in various arts majors in the UK, and the summary of advantageous majors in British arts universities
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