Parsons, the Parsons School of Design, ranked No. 1 in the American Academy of Arts, is also one of the schools with the best integration of design and business. They have finally started to enroll the first batch of students majoring in fashion management in Fashion Management this year! Today, natural light will take you to know about Parsons Fashion Management. How about American Parsons Fashion Management? The master's degree in fashion management of Parsons College of Design was officially opened in the autumn of 2019, which is a new major. This major belongs to the fashion college, which is also designed to help students improve their professional ability in the constantly developing fashion business environment by combining Parsons' advantages in the business and design circles.
How about the fashion management major of Parsons in the United States?
From the title on the official website, you can see that Parsons' fashion management major has obtained a professional master's degree (MPS). Many American universities such as SVA New York Institute of Visual Arts Cornell University has set up MPS programs. The full name of this degree is Master of Professional Studies. The biggest difference between this degree and the traditional master's degree is that it is a one-year master's degree. Compared with the expensive tuition fees for studying in fashion management, this is an advantage;
Secondly, in terms of curriculum arrangement, more emphasis is placed on cultivating students' practical ability, which will also provide students with internship and even employment opportunities. That is to say, the core purpose of Parsons Fashion Management is to cultivate an excellent employee.
Comparative analysis of MPS and MA/MS degrees on the official website
curriculum
Although this is a 12 month master's degree, it is very intensive in terms of curriculum. There are three semesters in total - autumn, spring and summer. Each semester includes a series of consecutive courses, each lasting five weeks.
In order to free up more free time for students to arrange internships and work, courses are mostly arranged in the evening and on weekends, which is also a feature of professional master's degree (MPS). In terms of theoretical courses, they are more directly connected with professional knowledge and applied research in the industry.
In addition, we can see from the course of the third semester that most of the courses have cooperation with the outside world. American Parsons fashion management has always stood firm in the fashion circle, and the strong business resources are also a big reason. Therefore, this new major will also make full use of this advantage.
"Digital Studio and Branding" digital studio and brand course - fashion brand, the relationship between design and the role of "product", and how to shape business aesthetics, functions and the value of brand and fashion services. Student teams work with external industry partners to solve contemporary problems related to brands, and learn how to create a brand architecture to bring long-term growth to fashion brands.
teachers
In fact, we have just learned from the curriculum that the biggest difference between the two majors lies in the employment direction, which is reflected in the specific aspects. We can also see their respective priorities from the teachers of the two schools.
Most of Parsons' teachers are top designers in the industry, and this new clothing management is no exception. The following figure is the teacher information listed on the official website: most of them come from designers with rich experience in different design disciplines rather than traditional scholars.
Program Director——Keanan Duffty
For example, this time, the program director graduated from Central St Martins Keanan Duffy, a famous designer in the clothing field, has more than 25 years of experience in cooperation with leading fashion companies and global brands; Duffy fashion brand of the same name was founded in 1999 and sold in 150 retailers around the world, winning design awards repeatedly;
Keanan Duffy is also an outstanding educator. He and Rebel founded Anti Style (Rizzoli Press) magazine, which is the standard book in the clothing design education industry;
It is easy to see from Duffy's past experience that he has very rich practical experience. He will also lead students to understand how commercial fashion design, production and marketing methods create value. Integrate technology and innovation into the curriculum to explore new business models.
In addition, the teachers of other courses are also designers from all walks of life. For example, Wendy Fok, the teacher in charge of the comprehensive design course, is an architect graduated from Harvard University, and Jason Kass, the teacher employed in hotel management, etc.
Application requirements
Parsons Parsons School of Design The content of the official website is very detailed about the enrollment requirements. You can log in to the official website to check the specific requirements. Here I will sort out some key information and precautions for your reference:
Language: TOEFL 92/IELTS 7.0/PTE 63 (choose one)
Transcript: Students applying for admission must submit official transcripts (transcripts and officially certified degree certificates). Admitted applicants must submit all official transcripts related to their entire academic career.
Resume: This part can be used freely. In addition to introducing your relevant experience in the field of study or internship, you can also mention your interesting travel or project experience. In addition, if you have other language or computer skills, you can also mention it.
Purpose statement:
Summarize the reasons for applying for this major (within 500-750 words)
In this section, you can
a. In what ways will they contribute to fashion management?
b. A thoughtful description of the learning plan or fashion management area?
c. And how do you expect the course to help you achieve these goals?
Letter of recommendation: two letters of recommendation (professional teachers or work leaders)
Collection requirements: Although the fashion management major does not require a collection of works, due to the experience of other majors, it is better for students to fully prepare the collection of works.
This is a reference from the official website:
1. Submit no more than ten cases of fashion design or management work (here we suggest that you do not do it with the thinking of fashion design, but refer to the perspective of brand promotion, marketing, etc.);
2. The project must be directly related to the applicant's motivation to learn in the course, and must be combined with the theme of the course paper;
3. It should include design principles, methods, processes and understanding of the project.
How about the American Parsons fashion management major? Today, Natural Light introduced the curriculum, faculty and application requirements of Parsons Fashion Management. For more information, please come to Natural Light for free consultation.
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