How about the fashion management major at Manchester University? The teaching of fashion management is located in the university village in the center of Manchester City. The University of Manchester has a long history of excellent research and teaching. Advantages: The comprehensive ranking of the school is relatively high. The major of fashion management includes two aspects: one is textiles, and the other is managing the purchase chain. The Fashion Management course provides students with an opportunity to focus on management theory and textile science and technology background in the fashion industry. It involves the contemporary management concept generated by the changing organizational structure, complex environmental conditions, new technological development and increasingly diversified work practices. It highlights the key issues involved in management and management, including organizational components, environment, strategy, structure, culture, tasks, personnel and output, and management decisions of the global fashion industry. Management is the effective and efficient use of resources to achieve organizational goals. This includes planning, organization, leadership and control. It guides all aspects of daily business, from developing customer relationships and implementing marketing activities to coordinating key suppliers and ethical procurement.
Professional introduction: MSc International Fashion Retailing
There are three main directions:
General direction:
International Fashion Retailing
Fabric Structures
Research Methods
Professional direction of fashion management:
Design and Innovation Management
Fashion Consumer Behavior
International Supply Chain Management
Sales innovation direction:
New Product Innovation
External Opportunities and Threats
Marketing
university of manchester The cases frequently studied by fashion management major are mainly the enterprise model, positioning and market segmentation of clothing manufacturers such as MANGO, H&M, ZARA and TESCO, which are obviously different from those of GUCCI and LV: the former is a retail clothing industry, and the latter is a retail clothing industry Luxury Brand Management Industries are different fields in terms of strict classification of goods, and have no direct relationship. Therefore, it is doomed that this course will be closely linked with supply chain, logistics, retail research, etc., so this major is not a good choice for students who want to study luxury goods.
Course: one year
Class time: October every year
Admission requirements: IELTS 6.5 points, no less than 5.5 points for a single item, with an average score of more than 80 points
Application materials: application form, resume, personal statement, certificate of study or graduation certificate, transcript, 2 letters of recommendation, preferably with works related to fashion. Tuition for Fashion Management: 14200 pounds.
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