The major of luxury education abroad mainly focuses on the management research of luxury brands, involving luxury brand marketing strategies, consumer behavior research of luxury customer groups, luxury consumption market segmentation, market expansion, luxury advertising strategies and techniques, luxury consumption taxes, etc. Practitioners needed: they need to have artistic appreciation, artistic cultivation, focus on brand culture, brand image positioning, and customer groups. Specifically, which country has better luxury management in Britain, the United States and France? Let's have a look.
British luxury specialty
As a global cultural mecca and a major consumer and manufacturer of luxury goods, the UK also has an incomparable learning atmosphere in luxury management. At the same time, there are numerous first-class colleges and universities offering luxury management, fashion management and other popular majors. There are countless top luxury buyers and fashion vane brands.
Compared with France, which focuses on seeking design inspiration from the perspective of philosophical theory, British majors related to luxury management are more inclined to brand strategy, especially focusing on students' work experience and practical skills.
British luxury specialty
British luxury specialty This major has strict requirements for international students. When students in design related fields apply for this major, they need to prepare relevant work collections, personal statements, and two letters of recommendation. Undergraduate students need to achieve a GPA of 75 points in this major. The English requirement is that the IELTS score should be at least 6. For graduate students, the requirement for language is as high as 6.5 to 7 points.
The threshold of luxury major in the UK is relatively high, which does not mean how high the requirements for IELTS scores or GPA are. Schools will pay more attention to the real professional background and work experience. The author believes that for students studying this major, the geographical location of the school is more important than the professional ranking of the school. London, as a fashion city, is a place where many fashion brands gather. The University of the Arts London, due to its superior geographical location, has become a dream university for students pursuing this major. For example, Design Management for the Fashion Industries of London University of the Arts. In addition to the London University of the Arts, there are also the following lists of colleges and universities that offer related majors for your reference.
Recommended by British fashion and luxury management colleges:
London University of the Arts, Southampton University, Manchester University, Birmingham University, Nottingham Trent University, Glasgow Caledonia University, etc.
For those students who have no design background but want to devote themselves to the clothing and fashion industry, the major of Fashion Management, Fashion Promotion or Fashion Style offered by British universities can't be more suitable. These majors in British universities include some courses of art design, as well as courses related to business operation, so that students can get in touch with the latest changes in the fashion market, learn fashion natural analysis, fashion trading, supply chain, clothing management, transaction management and distribution, basic principles of fashion and brand, fashion promotion and sales, etc.
For example: the first ranked luxury management major of Southampton University
MA Fashion Management of Southampton Southampton University is set up in the WSA Winchester School of Arts. While learning contemporary fashion knowledge, students can also cultivate creative thinking, marketing and business management skills. The types of fashion involved include fast fashion, sports clothing, mid market, designers, luxury brands, etc. In addition to scholars with rich professional experience, teachers of this major also have practitioners with strong practical skills. The required courses are professional academic skills 1&2, fashion theory and environment, fashion management 1&2, etc. The assessment methods are: portfolio, small paper, presentation, research plan, large paper, etc.
MA Design Management focuses on the use of design in the business environment, including product design, process design, service design and brand design. Students will understand the whole process of design management, from market trend identification, research and application to design process, to brand promotion, marketing and product recycling. Most of the teachers who teach this major are scholars who are familiar with the professional knowledge of design and finance, design and law. They are experienced and knowledgeable. Students have the opportunity to visit and study in various museums in London. Compulsory courses offered include professional academic skills 1&2, strategic design management and marketing, design management 1&2, etc. Assessment methods: works collection, small papers, research plans, large papers, etc.
MA Fashion Marketing and Branding enables students to meet the challenges of complex marketing and brand promotion of global fashion brands, cultivate the skills needed to understand and create fashion brands, and solve modern marketing and management problems with design led solutions. The required courses are professional academic skills 1&2, fashion marketing and brand | key issues and trends, fashion marketing and brand 1&2, etc. The assessment methods are: works collection, small papers, research plans, large papers, etc.
All the above majors require: relevant professional background; Undergraduate average score of 75 or above; IELTS 6.5, reading and writing no less than 6.0, listening and speaking no less than 5.5
Natural light suggests:
The best way to study this course is to have a foundation in economic management or pure art design. The foundation of management can have a general grasp and prediction of the market and consumers. If you have an artistic foundation, you can explain the design connotation of luxury goods when selling. This requirement has led many children's shoes to be discouraged from applying.
Study abroad in luxury industry in Britain
Luxury major in America
Luxury Management, also known as Fashion Management, is a major between business and art, which is essentially a management category. In addition, some universities will call this major Fashion Merchandising or Fashion Marketing, which is actually the so-called "luxury management".
There are 202 colleges and universities in the United States that specifically offer Fashion Merchandising (Fashion Merchandising), 88 of which have four-year bachelor's degrees, and the rest only grant associate bachelor's degrees to students in this major. In this major, students mainly learn how to manufacture, purchase, promote and sell fashion products, including clothing, jewelry, cosmetics, furniture, cars, etc. At the same time, they also need to understand the fabric and use of textiles, as well as the characteristics of fibers and other professional knowledge.
Recommended by American luxury management schools:
New York Fashion Institute State University of New York College of Fashion Technology, Parsons School of Design, Pratt College, New York Fashion Theory, etc.
Example: New York Fashion Institute FIT Luxury Management
Undergraduate related majors
Advertising and Marketing Communication (AAS&BS)
Cosmetics and Fragrance Marketing (BS)
Entrepreneurship (BS)
Fashion Business Management (AAS&BS)
International Trade and Marketing for the Fashion Industries (BS)
Production Management: Fashion and Related Industries (AAS&BS)
Textile Development and Marketing (AAS&BS)
American luxury specialty
FIT graduate related majors
Global Fashion Management
Fashion and Textile Studies: History, Theory, Museum Practice
Natural light suggestions:
When applying for a luxury major in the United States, there are often two directions, one is art and the other is management. It is suggested that after the applicant decides to study luxury management, he or she must decide whether he or she wants to engage in luxury management in the field of art or management in the future. The direction of art professional field will pay more attention to the artistic background of students, so students are often required to provide relevant works when applying, and some colleges will require master applicants to have relevant work experience.
Luxury major in France
France itself is a leading country in the luxury goods industry, and its demand for development and talents is more than that of other countries. Therefore, in terms of education, France also has the most detailed professional settings, but it is difficult to apply for the luxury management major in France, and generally requires work experience. Compared with other countries, the number of applicants is also relatively small. Of course, this also shows that France's education in luxury management is quite strict.
Because this major is mainly opened at the master's level in French higher business schools and most of it is taught in English, the requirements for students who are interested in applying for this major are: undergraduate students are not limited to professional background; Fourth year college students are not limited to professional background; Have a high level of English and can provide an IELTS score of no less than 6. Some schools need to submit GMAT scores; Have sufficient motivation to study abroad and plan to study abroad in this major, and have some knowledge and understanding of the luxury industry and work experience.
Recommended by French luxury management colleges:
ESSEC, EM LYON, SKEMA, INSEEC, ESG, etc.
Natural light suggestions:
If you are interested in applying for the major of luxury management in France, you must lay a good professional foundation, because this major is highly professional, whether domestic or foreign students, if you want to choose this major, you'd better be undergraduate students, and if you meet the conditions, consider whether to apply for this major. The country that has traditionally created the specialty of luxury management is France. Because of the development needs of the French luxury industry and the needs of professionals, this specialty has been derived, and France is also the country with the most professional settings in the world.
In fact, whether studying luxury goods abroad in Britain, the United States, France, Italy, luxury goods management has a common characteristic: unique, scarce, exquisite workmanship, beyond the scope of people's survival and development needs. These categories: clothing, shoes and bags, jewelry, cosmetics, watches, alcohol, high-end cars, luxury yachts, etc! You should master the market dynamics, even the customers' hearts and behaviors. Can objectively and calmly analyze market demand, can quickly adapt to market changes, and make rapid response to changes to meet consumer demand! Does anyone say that you need a portfolio to study luxury abroad? Of course, come to Natural Light to train professional works of overseas luxury goods!
More articles on which country to study luxury management:
Is fashion management, luxury management and art management indistinguishable? Comprehensively analyze for you
British Luxury Management Speciality_Master Degree in Luxury Brand Management of University of Southampton
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