The UK has always been a leading fashion country British art study If we mention art schools of fashion management, we have to mention university of southampton ， Department of Fashion Management, University of Southampton It is committed to training every student to master the most popular information and trends, and to manage the fashion industry in the commercial field on the basis of grasping the trend trends; University of Southampton luxury fashion brand management direction It enables you to plan, organize and implement brand promotion activities, maintain and manage brand image, and capture various information conducive to brand promotion.
How about fashion management at the University of Southampton
will equip you for success in marketing and management roles in the global fashion industry.
It will help you succeed in your marketing and management role in the global fashion industry.
For many students who want to devote themselves to clothing and fashion but lack design background, University of Southampton The Fashion Management is perfect. This major includes some courses of art design, as well as courses related to business operation, so that students can get in touch with the latest changes in the fashion market, learn fashion natural analysis, fashion transaction, supply chain, clothing management, transaction management and distribution, basic principles of fashion and brand, fashion promotion and sales, etc.
University of Southampton , one of the world's top 100 universities, a member of the British Ivy League "Russell University Group", a Red Brick University, and a member of the World University Alliance. As for Winchester Art College, the college attaches great importance to creating a learning atmosphere for students to stimulate artistic inspiration, and cultivating first-class talents in art, fashion and textile art design, advertising design, media design, graphic design, clothing management, art practice management, textile repair and museum science. The specialty setting is deeply loved by students. Luxury brand management, fashion management, advertising design management, etc. are specially set up.
As a fashion management course of the University of Southampton in the UK, it is taught by the academic community. With current professional experience, it has a comprehensive understanding of global fashion marketing and management, focusing on the latest digital concepts and technologies. As a business course offered by an art school, it provides the academic rigor of Russell Group's university degree, and cultivates innovative skills that can help you stand out in the fashion industry. A vibrant art campus, you will be able to put your skills into practice, use our exquisite studio facilities, and have the opportunity to cooperate with students in other fashion related disciplines. Our strong professional connections in academia mean that you will also have unparalleled access to the industry through guest lectures, company project profiles and visits to leading brands in the UK and overseas, while we have opened up a large number of internship opportunities close to London. You will have good strategic and creative thinking ability and excellent digital knowledge after graduation, which will bring you advantages when entering the workplace. Past graduates now pursue successful careers and companies, such as John Lewis, Tommy Hilfiger, Acadia Group, the next one, Tom Ford, and many others.
University of Southampton Luxury Fashion Management Application Requirements
University of Southampton Fashion Management requires applicants to hold a good honorary degree (2.2 or above), or equivalent qualifications/work experience in relevant disciplines;
This major requires students to graduate from the top 200 universities in China, with an average score of 78 or more. It is recommended that students provide some work experience and part-time jobs when applying;
The language requirements for the major of Luxury Fashion Management at the University of Southampton in the UK are that international and EU students have a total IELTS score of more than 6.5, reading and writing scores of no less than 6, and listening and speaking scores of no less than 5.5.
The luxury brand management of Southampton University is quite special: it is necessary to submit 2000 words of essay about luxury brands, services, objects or designers, as well as a 2000 word business report based on Harvard business case analysis, 3000 words of independently completed Harvard business case analysis and 2000 words of digital presentation. Luxury brand management is a 3000 word independent Harvard business case analysis and a 15 page PPT presentation.
University of Southampton Luxury Fashion Management Course
The major of fashion marketing and management at the University of Southampton is a new major that applies our existing professional knowledge to meet the specific marketing challenges and opportunities proposed by the fashion industry.
In the past three years, the full-time study course will provide students with an opportunity to fully understand and appreciate fashion marketing, with the focus on promotion and communication. This major is especially designed by students who are eager to work in fashion enterprises. It balances theoretical knowledge and practical skills, and provides opportunities for in-depth understanding of fashion marketing theory and visual art appreciation.
This is a full-time course of 3 to 4 years. It offers the option of studying abroad for one year, or a job opportunity to spend one year in two or three years of the course.
First year
The first year will give you a foundation in fashion business practice and provide practical and academic skills that you need throughout the course. You will be introduced to the fashion industry market, marketing, research skills, and understanding the key aspects of consumer behavior. The fashion background module brings your research into a broader context, while the practical fashion modeling and digital practice module gives you an opportunity to develop your creative skills and become proficient in industry standard software packages, such as design, PS image processing software and illustrators.
Second year
In the second year, you will gain a deeper understanding of different aspects of the fashion industry through the fashion module of the University of Southampton:
Product management: purchase and sales, including sales plan, scope planning and in store product sales.
Retail futures: focusing on the global retail environment, explore the changes, challenges and spoilers that affect it.
Creative strategy: PR, brand, advertising and visual communication in the fashion industry.
Trend forecasting: understand the process and nature of trends and how to support the planning of the fashion industry
In the second year, you can also choose a module to make you interested in a wide range of creative industries in key areas, such as entrepreneurship, creative thinking and problem solving, sustainable development and visual culture. This allows you to expand your knowledge, complement your fashion marketing and management research, and help you pursue your career goals.
The third year
In the third year learning module of luxury brand management at the University of Southampton in the UK, it includes exploring an idea to pass the module "Key Issues" for your final project. In order to promote the idea of personal projects, we will explore the key areas of current thinking in the fashion industry to support you to develop an interesting area, explore and build expertise. You will also develop a detailed understanding of digital marketing and digital commerce, learn how to build a digital strategy, and cover topics such as using social media, search engine optimization and pay per click marketing. Prepare for your professional exam with IDM (Digital Marketing Institute *) in your last year of digital courses. This content is designed to provide you with the latest digital marketing knowledge and skills, prepare for the industry and market competitive advantage. In the professional planning module, you will focus on your future career, guide you to establish your own professional image, determine your career path and succeed in the interview.
The final project of fashion management at the University of Southampton, UK
In the third year, you will also complete an important work in the form of a final major project (written and creative output). Your work will support independent research, and you will be supported by the entire academic director.
You will have the freedom to choose a subject area that you are interested in, which will help you achieve your career goals. For example, you can select a specific business function you want to engage in, such as purchase or marketing, or study a specific brand or industry sector. Past graduate programs include:
Explore sustainability related to fashion industry
Develop a new brand or business concept based on the identification of key customer groups and driving forces
This paper analyzes on the brands that perform poorly, and advances some methods for revitalizing them.
Considering the impact of technology, and how it will affect the future of consumer buying behavior
You can choose a creative way to present your work - recent students have produced publications, short films, branded goods, books and trend manuals, as well as digital products, such as mock ups of websites or applications.
Show your work
We hold an industry event in Winchester every year to attract well-known brands who are keen to know about the project and its graduates.
Additional learning opportunities in fashion management at the University of Southampton
In addition to courses, there are many opportunities to further enrich your learning and broaden your experience. For example, you can:
Participate in the projects of our internal trend forecasting agency, and focus on the future. Participate in the annual editor of the program and the editorial committee of banquet magazines. Use our exquisite studio resources to improve your photography, modeling and creative production skills through independent practice.
Experience gained through working with students in other courses, such as helping fashion design students with marketing or brand promotion. The possibility of offering global careers in non credit language courses. Or choose Study abroad 。
Employment prospects of luxury fashion management at the University of Southampton
1、 Fashion buyers and fashion product managers
Fashion buyers already have some practitioners in Europe and the United States. They have a high fashion sensitivity, excellent judgment, a certain clothing taste, understand consumers and the market, grasp fashion trends, and also need to master financial knowledge, know how to balance costs and control budget. Behind the glamour, there is also high intensity work, often becoming a flying man in the air to participate in major fashion conferences. Fashion buyers must be both rational and creative, able to complete the number of purchases and the ideal style within the specified time.
Business center buyer
According to the brand image positioning of the business center, the consumption level and habits of local consumers, select suitable fashion brands, negotiate cooperation agreements with fashion brand enterprises, invite brands to settle in and maintain good cooperative relations with brand enterprises.
International brand buyers
When the brand launches the latest series design every quarter, the brand buyers should make a survey according to the consumer groups in the region to determine the purchase volume. Their misjudgment directly causes the backlog of goods; Expand goods suppliers, collect fashion information, summarize and analyze; Select styles according to fashion trends, purchase fashion products, and control cost, budget and quantity; Analyze consumers' consumption habits and propose new product R&D creativity.
Create brand collection store
With the vision of fashion buyers and their ability to control the market, we have collected fashionable clothes with fashion taste and cutting-edge design from all over the world for fashion trendsetters who love fashion and pursue individuality. Supplier screening, evaluation, communication and procurement, sample garment development and order management, tracking the delivery date and delivery plan, and tracking all aspects of contract execution.
2、 Brand management
The planning, organization and implementation of brand promotion activities, as well as the maintenance and management of brand image, can keenly capture various information conducive to brand promotion. Have keen market insight, planning power, judgment and decision-making power; Control brand image such as commodity display, color matching, commodity combination, display props, packaging, posters, and company VI; Plan brand DM, catalog and manual.
Fashion public relations maintenance, fashion event planning, operation and collaboration
Be responsible for the planning, organization and implementation of brand promotion activities, the maintenance and management of brand image, be able to keenly capture all kinds of information conducive to brand promotion, and design brand image and related activities that integrate trends and fashion.
Business expansion
Develop and implement enterprise development plans according to the development of the market, establish smooth cooperation channels with upstream and parallel partners, and communicate with the government, industry associations, media and other institutions to seek support and resources.
Human resource management in fashion industry
Understand the corporate culture and employment needs, formulate a reasonable talent recruitment plan, use a keen eye to find and screen fashion management professionals suitable for the enterprise, and be responsible for the construction and training of the enterprise's fashion management resource team.
3、 Fashion editor
Have professional sensitivity to fashion news, pursue high-quality life, and be familiar with fashion trends and luxury brands. Have good fashion trend sensitivity and judgment, be good at information collection and editing, and have strong ability in topic selection, planning, and editing.
Independent Writer
Understand the media system (magazines, newspapers, blogs, electronic prints, etc.), the brand's business operation system (brand communication, brand stories, etc.) and the cultural origin of fashion, and share with readers the interpretation and comments on fashion and fashion events.
How about the University of Southampton? The most famous luxury fashion management major, application, employment, courses and other information services of the University of Southampton.
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