It seems that there are endless topics and hot spots about fashion and luxury goods. Whether it is the brand itself or the related artists, designers, models, makeup artists, stars, with the new products and cooperation season by season, the topic has never stopped. For example, in 2018, when Gucci was in a big fire more than a month ago, "Let's meet you" on the autumn and winter show; Another example is Miumiu who keeps punching the girl's heart; Another example is a cat with a wool ball toy; Tiffany who eats hot pot every day for a year; Luxury brands are becoming more and more "hyped", more and more "brand design" and more and more cumbersome. to want to Study in Fashion and Luxury Let's take a look at LV cross-border cases. Can refer to the design Collection of Fashion and Luxury Works 。
Among them, there are many ugly people and they are firmly rooted in the luxury industry. LV, which has made a great success in the world, will play more for itself, and this trend of loving acting has been on fire since 16 years ago (in fact, LV has been very good at acting as early as 16 years ago~)
Art Basel Miami Exhibition
LV and designers from Brazil
Campana Brothers launched a series of seats
This "cross-border" design has made LV popular in the furniture design industry, and officially launched LV's "performing career" in the fashion circle
For another example, at the beginning of 2017, Kim Jones, the art director of menswear, brought LV this "crazy trip to the African zoo", which made LV successfully demonstrate a sense of unrestrained nature.
Fashion and luxury works
Fashion and luxury works
Collection of Fashion and Luxury Works
In April of 2017, LV got in touch with the world famous painters again, and cooperated with the pop artist Jeff Koons, who was famous for the super balloon dog, to create a new series of Masters, which also successfully attracted a wave of famous paintings and artists.
Of course, referring to the Masters series, besides Jeff Koons, there are also many styles of other co artists (as we have said before, LV started to work long before the major brands began to play!)
For example, Takashi Murakami
Stephen Sprouse
Yayoi Kusama
Daniel Buren
Each of these artists can write a super long article alone. Even if they don't write articles and only mention their names, they are all famous! First name! People! Yes!
Such famous artists have made cooperation funds with LV, and the good response can no longer be described as hot search~
However, the cooperation with artists can no longer satisfy LV. By the end of 2017, the cross brand co branding with Supreme had once again exploded the fashion circle and luxury field!
Supermans and celebrities at home and abroad all wore this cooperation model, and even a certain treasure of Ma's family in China has made a hit from more than 10 yuan to tens of thousands of yuan. The momentum has driven the trend of last year and this year - cross field cooperation between luxury goods and street brands.
The most striking points in this joint name are far more than
These ordinary pieces
But this one below -- the coffin
"Luxury to death" became the most popular stem at that time
After that, other luxury brands began to launch those
Desperate luxury items
For example, we mentioned Tiffany cat string at the beginning
Except for the thread ball
There are also playing cards, stationery, and cute bears
And... the Bird's Nest
Another example is Herm è s who created a luxurious dog rice bowl
And a set of super luxurious tableware
(Sure enough... Are ordinary people unfit for food?)
This enthusiasm even brings out the hot topic of "poverty limits my imagination"!
Play essence+take goods king LV is not satisfied!
Opened in Beijing at the end of June 2017, LV Espace Culture and Art Space has shown us the ardent desire of LV to connect tradition with modern art
The first exhibition of the space opening ceremony brought the works of Gerhard Richter, a famous German artist
Gerhard Richter's works are a kind of art form that lies between image and abstract art and is full of contradictory styles. Although he is one of the most famous artists in the 20th century, Gerhard Richter was not influenced by pop art, minimalism, conceptualism, abstract expressionism, etc., but became a self starter. In the process of continuous exploration, he always thought about art with a neutral attitude!
This exhibition has made Espace a successful online celebrity
One of the resorts where you must clock in
LV took advantage of the momentum of warming up again
Kim Jones, creative director of menswear, just left his front foot
Let Virgil Abloah, the leader of Chaopai Off White
Became the new creative director of men's wear
As the royal stylist of Kanye West and the principal who created the most popular brand, Natural Light believes that the addition of Virgil Abloah will definitely bring more heat to LV~
Off White, as one of the most popular fashion brands in the world, is definitely a worthy "King of Pop". The addition of Virgil Abloah also reveals LV's ambition to break the boundaries between traditional and modern, luxury and trendy items.
In addition to the above, LV recently invited a very controversial heavyweight artist who can become a world topic to hold an exhibition in Beijing Espace.
That's right~This artist is Richard Prince. Almost every artist with a little reputation has one or another title in the industry. These titles are enough to literally prove how awesome an artist is! This Richard Prince is not simply called "photo thief", "mystifying" emmmmmm???
Why is such an artist favored by LV who looks good before? Is it just because he is controversial? Of course not~
The natural light will introduce you to this artist~
-Richard Prince-
American photographer born in 1949
Because of his unique works and creation
Making him a highly controversial artist
Richard Prince's works are always
The "wordless" form appears in the public's view
And the borrowing principle he represents has always been
The most controversial art form
As a photography artist, Richard Prince is simple and rude, without any innovation at all, because his works are simply remakes of other people's works, and his remakes have a wide range of subjects: advertising films, works of other photographers, posters, photos of ins netizens, etc. are the focus of his efforts.
He also said frankly:
No photography skills in his works
All creation is only after remaking other people's works
Re creation such as partial amplification, graffiti and splicing
Even some works do not even exist these processing processes
It's such a "worthless" work
But in various occasions, it was sold at a high price
The most famous
The following picture was created in 2002
“Overseas Nurse”
This work was at Sotheby's auction in London in 2008
Successful auction at a sky high price of 8.4 million US dollars
This series of works "Nurse" also uses old tricks
The original picture comes from the cheapest colored novel cover in the newsstand
Richard Prince scanned these covers on the canvas and then "traced" them with paint
But it's just such a group of works that can't be put on the table
But in 2008, it was on the LV Spring and Summer Women's Wear Show
The show is full of weird atmosphere
Did you think of Silent Hill?
(The natural light trembles with the pink plush rabbit doll)
In this series of live cos shows, the bags in the hands of the models are from another group of works by Richard Prince. This group of works named Jokes is Richard Prince's favorite.
In addition to the above two series, Richard Prince's most famous recent works are his "ins screenshots" series, which directly use his mobile phone to capture ins screenshots, including stars and ordinary people!
This series of works sold at a high price of 90000 dollars because of a single piece! This series is also controversial! Among the numerous voices, the voice of mockery is the most. The debate about the right of reputation and portrait has not stopped until now!
It is such a controversial artist whose work seems to have no technical content that has won LV's favor again and again. LV's constant "extra acting" in the fashion circle has made the public's impression of "ugly and low" and has greatly improved.
Whether it is cooperation with artists, co branding with other brands, or attempts in other art fields, it has brought many new "hot spots", from a rigid luxury to a fashion circle, with the king of goods+trend vane!
More articles about fashion and luxury management:
NYU Fashion and Luxury Management Study Abroad, New Major of New York University
A full analysis of the experience of "Natural Light Art" tutors studying in the UK for fashion majors
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