Speaking of British Luxury Management I have to mention University of Southampton luxury brand management ， University of Southampton Located in the nearby Winchester town Winchester College of the Arts 。 university of southampton The major of fashion management is Luxury Brand Management In addition to a few art universities in the UK, few comprehensive universities have this major. Luxury Brand Management Course It is the combination of art theory and practice. The teaching forms include research groups, seminars, exhibitions, etc., and the combination of art courses and business operation related courses can enable students majoring in luxury management in the UK to be exposed to the recent changes in the fashion market. One of the most prestigious luxury brand management master courses in the UK.

Detailed explanation of luxury brand management of Southampton University

Professional introduction: MA Fashion marketing and branding/Luxury Brand Management

Optional directions: design management, fashion and textile market, fashion management, luxury brand management and textile design.

　　 university of southampton Master Luxury Brand Management Advantages : This major in Nan'an, UK has the direction of luxury brand management. Apart from a few art universities in the UK, few comprehensive universities have this major.

Professional advantages of British luxury management

　　 Brand management course for British luxury management major: one year

Class time: October every year

Admission requirements: IELTS 6.5, with an average score of 78 or above

Application materials: application form, resume, personal statement, certificate of study or graduation certificate, transcript, 2 letters of recommendation, preferably with works related to fashion.

Tuition: £ 14900

      How about luxury management in Britain?

Luxury brand management refers to a selective and exclusive brand, which can bring additional creativity and emotional value to consumers. It is a new management science. At the same time, it is also one of the most popular majors in recent years. In China and even the world, this kind of staff is very scarce, so the demand for this major in China is very high. At the same time, this discipline also has a large gap in talent introduction for various brands.

Therefore, it is not difficult for students with normal IQ&EQ to return to China and find a good job.

The University of Southampton's major in luxury brand management is located in Southampton Lower Winchester College of Arts.

If you can enroll in this major, let alone Winchester College of the Arts before its merger with Southampton, it has a long history and excellence. After the merger, for students returning to China for employment, it is not only the world's leading school, but also the crownless king of luxury brand management for the United Kingdom, and the reputation in the industry is extremely high.

Similarly, the better the school is, the more difficult it is to enter.

The British luxury management major has almost no requirements for background, and the IELTS standard is also very low, with a total score of 6.5, 6 for reading and writing, and 5.5 for the rest. This condition is not difficult for most students who want to apply. The difficulty is that they must have 2 years of relevant work experience.

Introduction to the Master's Luxury Brand Management Course at the University of Southampton

Develop the creative and business skills needed for the success of the luxury management industry- One of the fastest growing areas of global business. As one of the few courses in the UK, MA Luxury Brand Management provides an opportunity to learn from scholars with extensive industry experience. They use their networks to create special learning opportunities, such as visiting famous luxury brands in London and Paris, regular talks with external speakers about companies from Aston Martin and Leeds, and opportunities to work on a real industry consulting project. Studying in Creative Arts School, you will learn about brand design and management in a series of high-end industries. From fashion and perfume to yachts and cars. You will also understand the evolution of the luxury market and the contemporary debate on the battlefield, world-class research. In depth study of your final project will allow you to become an expert in the field of luxury goods that you are interested in. You will prepare for a career in this exciting international industry and follow in the footsteps of graduates who continue to work on brands such as Dior, Ferrari and Carl Lagerfeld.

British Luxury Management

We require our students to have one to two years of experience in the luxury industry, so you will benefit from working in a high-quality team with a range of existing skills and knowledge.. We have attracted a diversified international group, so from the first day, you can establish a global network. With the development of your career, this network will be invaluable.

Courses include creative and commercial aspects of luxury brand management. Based on a special art school campus, we can make use of rich creative expertise - especially when exploring luxury from the perspective of design.

      Luxury Management Professional Structure of Southampton University

British luxury management professional brand management, this is a one-year full-time degree course. It consists of two semester modules, followed by an independent study for your final project.

You will cover the theory and practice of luxury brand strategic management and luxury brand design and creativity. These two modules include the principles of luxury brand management and marketing, as well as the strategic management of luxury brands. These modules cover the spectrum of high-quality industries including fashion, perfume and jewelry, top hotels and clubs, premium wines and spirits, yachts and high-end cars. In the field of luxury goods, you will gain a comprehensive foundation in the basic aspects of business, management and leadership, including luxury consumer profile, brand design, brand equity, brand promotion, brand extension and brand heritage management, and explore globalization. The influence of luxury branding and social media.

British luxury management professional brand management

In the first semester of British luxury management, you will also enjoy historical and contemporary luxury goods. This module introduces your current industry issues and debates, such as sustainability and digital luxury management. You can also learn about the evolution of fashion, haute couture and luxury market, so that you can understand the current industry in the historical context.

The cross semester professional and academic skills module will develop your research and scholarship skills and your professional abilities. You will learn about luxury website design, consulting, project management and CV skills, and obtain career information and guidance from experienced scholars in the industry. In addition, guest lectures and seminars hosted by external professionals provide opportunities for the network.

In the second semester of Luxury Management in the UK, you will have the opportunity to customize courses for your interests and supplement your industry-specific research by selecting an optional module. The scope includes creative, concept and business focused topics, including visual culture, digital culture, entrepreneurship and global marketing.

By choosing the final project theme, you can further personalize the course. With the support of an academic tutor, this project is a good opportunity to develop your professional knowledge and impress potential employers. Past students surveyed topics such as the "gray" luxury market, digital luxury goods and consumer behavior related to luxury brands.

Why choose the University of Southampton?

It is one of the few professional luxury brand management master courses in the UK.

Learn from professionals about the professional experience of the luxury industry and the unparalleled network of industry contacts.

Get valuable experience in a real consulting project for a luxury brand.

Field trips provide a rare opportunity to visit luxury brands in London and Paris.

Cooperation with luxury brands, including Aston Martin, Ritz, Royal Southampton Yacht Club, and Wright and Teague.

Guests come from various luxury brands and creative organizations.

British luxury management, a world leading research report conducted by members of the famous Winchester Luxury Research Group.

Graduates majoring in luxury brand management from the University of Southampton in the UK have obtained employment opportunities in Dior, Ferrari, Carl Lagerfeld, Lane Crawford, McLaren and Selfridge.

      University of Southampton Luxury Brand Management Luxury Learning Travel

One of the unique features of this course is the opportunity to participate in a two-week study tour of London and Paris. British art students studying abroad , will undertake a project, contact luxury culture and history at the same time, stay in a high-end hotel, visit some luxury companies and meet industry professionals.

      University of Southampton Luxury Brand Management Internship Project

In the second semester of luxury management in the UK, you will have a valuable opportunity to cooperate with a luxury brand on an on-site consulting project. You will be part of a group set up by the company for a brief - perhaps it looks like global online launch or store presence and global distribution. You will prepare an introduction and consultation report that will be submitted to the enterprise, who will consider your input board when considering their strategy, and provide feedback on your work. The project provides excellent professional experience, which will improve your employability.

Studying in luxury management in Britain

        Input from other industries:

We invite guest speakers to give speeches and run seminars throughout the year, so that you can understand the latest industry issues and enable you to develop your network.

　　 Our contacts cover the luxury industry; Past speakers included representatives from the following fields:

Aston Martin

Bremont

Maserati

George Barneton

Ritz Hotel

Royal Southampton Yacht Club

Savoy Hotel

Wright and Teague

We also cooperate with a luxury brand company in London to provide a limited number of internship opportunities.

　　 World leading luxury research

Our scholars are members of the famous Winchester Luxury Research Group, a world leading research center, involving a series of fields related to luxury, including the cross-cultural significance of luxury, the role of knowledge and ignorance in luxury consumption and contemporary performance. Luxury in new media culture. Your education will learn from the latest survey results of the group's research, and you will also benefit from its academic industry contacts.

　　 Senior scholar in the industry

In addition to professional knowledge in research, our scholars have also brought many years of industry experience to their teaching in luxury management in the UK. Therefore, they are very good at helping you prepare for the luxury industry.

Debbie Pinder, the program leader, holds senior global marketing positions for international luxury brands (such as De Beers, Jo Malone, Godiva, Clarins and L'Oreal) and continues to consult global strategic consultants for luxury brands. Her research focuses on the luxury of airports and the charm of air travel. Her inspiring teaching has recently been recognized by the University Vice President Award.

Kate Langham, a senior teaching researcher, has been responsible for the brand identification of global brand advanced textile flooring companies for more than 10 years. At present, she is the creative director of a company that invents new products. Her research interests include the use of games as a means of collecting ideas to inform design projects, and the application of design language in luxury brand experience.

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