After studying abroad in luxury management, will anyone doubt that they can't find a job opportunity? What can a luxury management major do when he returns home when he can't find entrepreneurial opportunities? According to a data survey, China has consumed 30% of the world's luxury goods in the past year, which will increase to 41% of the market quota in the future. Moreover, fake luxury goods are now abundant in all corners of China. Therefore, the market is in urgent need of luxury management professionals, and the prospect of returning to China for employment of luxury management professionals is promising!
Recently, Tencent Advertising and Boston Consulting (BCG) jointly released the 2019 Report on the Digital Behavior of Chinese Luxury Consumers. The report shows that youth, regionalization and socialization will become the future trend of luxury marketing in China. It can be said that when luxury goods were introduced into China, the huge market of China, imperceptibly determined the trend of the world's luxury industry. When luxury goods grow rapidly in China Luxury Management The demand for talents has also increased.
What the fashion and luxury management specialty should do:
In 2018, Chinese luxury consumption accounted for one third of global luxury consumption. It is estimated that 41% of global luxury consumption will be bought by Chinese by 2025. China's luxury market has great potential, and the whole luxury industry is on the rise in China.
On the basis of grasping the trend trends, the management of fashion industry in the commercial field includes: retail, marketing, visual marketing, production line management, consumer behavior, fashion cycle, store planning, public event planning, etc.
Fashion marketing products can include:
Clothing, shoes and hats, leather goods, clothing accessories, beauty salons, jewelry, furniture, home decoration, lifestyle and living environment.
Fashion marketing focuses on the market direction:
Design, fabric, trend, factory order following, manufacturing, public event planning, visual marketing and other contents; The operation of western brand companies, including their management, marketing, promotion, retail, finance, law and other related content.
What can luxury management major do when returning home:
Fashion brand buyers
Business center buyer
Brand Product Manager
Brand promotion
Brand Manager
Create brand collection store
Acting clothing brand
Fashion consultant
Fashion buyers:
Have a high fashion sensitivity, excellent judgment, a certain clothing taste, understand consumers and the market, grasp fashion trends, but also need to master financial knowledge, know how to balance costs and control budgets.
Business center buyer
According to the brand image positioning of the business center, in-depth research on the consumption level and habits of local consumers, select fashion brands that match, negotiate cooperation agreements with fashion brand enterprises, invite brands to settle in and maintain good cooperative relations with brand enterprises. Recommended reading: How about King's College London? OK or not?
Brand management
The planning, organization and implementation of brand promotion activities, as well as the maintenance and management of brand image, can keenly capture various information conducive to brand promotion.
Have keen market insight, planning power, judgment and decision-making power; Product display, color matching, product combination, display props, packaging, posters, company VI and other brand image control.
The above is the employment prospect of the luxury management major after returning home. If you want to apply for the luxury management major, you should first select a good school, and then make a high-quality collection of works. The collection of works of the Natural Light Arts Association of Overseas Student Admissions Officers will be reviewed five times, with guidance and suggestions to help you realize your dream.
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