The Importance of Concentrated Color in the Works of Art Studying Abroad! Physical, physical, psychological? From the perspective of professional color psychology, the importance of concentrated colors in works is discussed! Color plays a vital role in art creation and design. Flexible use of color, combined with orderly color combination, can enhance the expressiveness and visual experience of works. In some specific cases, color can also lead to changes in people's mood and psychological feelings.

Since the 19th century, many scientists have begun to study the impact of color on human behavior, and color psychology has gradually emerged. People study human psychological activities through color, and the research results are widely used in practice. There are great individual differences in the complexity of color's impact on people, and its effects are ever-changing.

The in-depth exploration of color psychology can help people solve psychological or physiological problems through color, and accurate color application can also effectively improve the mass effect of products, making our life better because of color.

The Influence of Color on Design

The impact of color on design

Color plays a vital role in art creation and design. Flexible use of color, combined with orderly color combination, can enhance the expressiveness And visual perception. In some specific cases, color can also lead to changes in people's mood and psychological feelings.

Any art and design discipline can not be separated from color, even the world we live in can not be separated from color. In addition to having an impact on our psychology, color will also have an impact on both the physical and physiological levels.

Physical level

In fact, it is a series of physical properties of color. Purity, lightness and hue are the physical properties of color.

　　 Hue -The appearance of color can also be understood as the name of color, that is, when we first see a color, it reflects the content, such as red, yellow, green, etc.

　　 Brightness -It refers to the color feeling from light to dark between black and white. For the same color, from the visual sense point of view, the lighter is the higher lightness, and the darker is the lower lightness.

　　 Purity -It is also called chroma, which is often referred to as saturation. It refers to the grayscale of the color, which is different from the black and white mentioned in the lightness. The lightness is just to brighten or darken the original color, while the purity is to mix other colors into the color.

Through the above color space diagram, we can understand the relationship between the physical properties of color more clearly. The center of the circle is a cylinder whose gray value is decreasing from black to white. Around the cylinder is a 24 color hue ring. The hue rings on the same plane layer are all in the same brightness. The farther the color is from the center of the circle, the higher the purity, and the closer the color is to the center of the circle, the lower the saturation.

Although it is only physical, it is not difficult to find that color can give people some simple sensory feelings through comparison. Contrast between colors It can help enhance the recognition of text, graphics, symbols and other visual elements, Increase readability at the same time. There are many forms of color contrast:

　　 -Cold and warm contrast-

Everyone should be familiar with the cold and warm color. Even students without art foundation should be able to simply tell the cold and warm color division. Simple color It is divided into cold and warm colors On the hue ring, we generally divide it by yellow green and blue purple.

The cold and warm mentioned above are explained based on the preconditions of different hue, but in fact, the increase or decrease of color, saturation and lightness under the same hue will also affect the cold and warm of the same hue. As shown in the figure below.

The influence of color on human feelings can be understood as: when we see a painting burning a fireplace, we tend to have a warm feeling psychologically, but when we see a picture of a street on a rainy day, we will subconsciously have a cold feeling.

　　 -Comparison before and after-

　　 Bright and highly saturated colors will give people a visual sense of progress On the contrary, the darker and deeper colors will make people feel backward.

The most illustrative example is probably makeup. How can you make your face more three-dimensional? Take the nose for example. Add a darker shadow on both sides of the nose wing and bridge, and add a highlight in the middle of the bridge to make the nose appear three-dimensional and full.

Another example is the following hue ring. At first glance, does it have a deep three-dimensional sense in the middle?

　　 -Comparison of size and weight-

The contrast between the size and weight of colors should be well understood. We often say that dark color clothes are thin, while light color clothes are fat. This is the principle.

Similarly, the weight of colors can also be understood in clothing. The colors with lower lightness and purity will give a calm and durable feeling, such as the beige coat in winter and the clothes in Morandi color series.

The brighter and highly saturated colors will give people a sense of frivolity and expansion. The weight of color is mainly determined by lightness and purity. In the following contrast, the yellow color block is obviously different from the dark green color block in terms of lightness and saturation, but the overall yellow color appears more jumpy and divergent, but the dark green color is more calm.

Physiological level

On the physiological level, color is generally a more intuitive and real feeling, based on our personal experience or experience. The influence of color on human physiology will be reflected in the form of two associations and feelings, one is more obvious and specific, and the other is more abstract.

　　 -Specific physiological feelings-

Specific physiological feelings refer to our A specific thing that can be thought of intuitively through simple color blocks or colors. For example, when you see red, you will think of fire; When you see yellow, you will think of egg yolk or the sun; When you see pink, you think of strawberries; When you see green, you will think of forests, trees, grass, etc.

　　 -Abstract physiological feelings-

When we see red, we will think of fire, which is just a very specific association and feeling. But sometimes, when we see a color, we will think of a more conceptual state or form. For example, when we watch a movie, when the picture turns black, people can't help but guess whether the following plot will become scary or dangerous, or will sad things happen?

This is actually a conceptual and broad feeling, When you see a certain color, you will think of specific emotions and states This is the abstract physiological feeling of color.

Psychological level

The influence of color on people's psychological level actually originates from the physiological level, and we can regard the color feelings on the psychological level as the derivation of physiological abstract feelings.

Physiological abstract feelings refer to people's feelings on color vision and psychology, while psychological influences are The guidance and reflection of color on human emotion and psychology At this time, people are in a more passive state.

such as gules , which is easy to arouse people's excitement, excitement and tension, and is easy to bring A sense of urgency and formality. Therefore, in the design, red is often used in some places that need special "vigilance", such as posters, instructions with warning significance, or book titles.

But in some specific occasions, such as the traditional Chinese consciousness and foreign Christmas, red is a very festive color.

　　 yellow It is easy to give people a bright, brilliant, brilliant and pleasant impression, which will make people Sweet and young The feeling of. But sometimes, it is easy to cause Alert conditioned reflex For example, many road signs and street lines we see on the road are yellow.

　　 green It belongs to the color of plants, so it will bring people the feeling of nature, health and environmental protection. Green itself also represents abundance, enrichment and hope. In design, we often apply green to some gentle but need to highlight Positive significance Such as public welfare posters, such as landscape construction.

Not only these three colors, but also each color can bring people different psychological feelings in any environment or scene. Grasping the physical, physiological and psychological characteristics and biases of different colors and using them in design can make your creation more high-quality.

For example, in poster design, the contrast between colors can highlight the visual elements and content that need to be highlighted; Combined with the influence of color on human psychology, we can skillfully use color to increase Strong creative theme and content.

For example, the following poster, when Shin Hai Shing's "5 cm per second" was played outdoors in the National Museum of Tokyo. The visual elements in it cover the classic scene of "5 cm per second". At the same time, in order to cater to the theme of "outdoor viewing" and the museum, the elements of stars are used on the posters. The whole poster is dark blue, which also gives people the aesthetic feeling of watching movies in the outdoor night sky.

In the design of some large spaces and signage systems, color is often required Adjust according to the surrounding environment, For example, the location and the audience around need to be harmonious with the surrounding environment and highlight the design theme.

Another example is in Film Art Design The designer needs to adjust the overall color application according to the script and film content. What is the trend of the story told in the film? What auxiliary colors need to be used? Does the character need color to help plump? Do different scenes need color to help adjust the tone? These all need the reasonable use of color.

　　 Let's take the classic film Godfather as an example The whole series of films are almost dominated by dark brown and orange tones, which make the whole film shrouded in a repressive and slightly suffocating atmosphere, which also caters to the theme emotional tone of the series of films, and is also very suitable for the era background and social factors reflected in the film.

Today's summary

Color, seemingly unimportant element

It affects all aspects in design

Our first impression of a thing

Our psychological reaction to a work

Will be "disturbed" by color

At the same time, for designers

Learn to use color, and be able to guide people's psychology by grasping color

It often makes your creation more attractive

Painting style expression and creation techniques: color, texture, movement

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