Huang Yi's graphic major is interested in my choreography ability? Huangyi is a good school of graphic design in Britain. The admissions officer applying for Huangyi Graphic Design attaches great importance to the choreography ability displayed in the works collection! He has a unique understanding of art, digital media transfer application for experimental communication, which is different from business, and more dedicated to the artistic expression and creation of plane, which resonates with contemporary people.

Application case of Huangyi Graphic

Xu classmate

Constantly pay attention to social topics, track hot spots, Combine dance, sound, device and AR elements . The triple blessing of humanities, science and technology, and art, Looking at the design from the perspective of the big pattern, harvesting the offer of the Royal Academy of Arts at one fell swoop ！

Offer presentation

Royal College of Art

Experiment Communication

He pays attention to the connection between art and people

Design is not limited to the plane itself

Let art speak while feeling

How on earth does he examine art and create collections of works?

Let's have a look!

"From digital media to experimental communication, I chose Huangyi"

I chose digital media for my four years of undergraduate study, because it is advanced.

When I first entered the university, I was full of longing and longing for the Academy of Fine Arts. I have always been pursuing to be able to fully devote myself to artistic creation and realize my artistic dream. But over a long period of time, as my understanding of design deepened, I felt that the content learned in domestic colleges and universities could not meet my needs. The foundation of pure theory had been laid, and there would be many restrictions in the creation. I felt that this was not what I wanted.

So I chose to study in art. In fact, at the beginning, I wanted to apply for graphic design in the United States. however My creative style is artistic. I usually integrate dance, video, interactive technology and other elements into my works through visual form , to give people a feeling of innovation and visual impact, and convey my design concept and theme to people.

At last, with the teacher's advice, he gave up the United States, which focuses on commercial design, and chose the Royal College of Arts, which is more academic and artistic. just right In the general category of graphic design of Huangyi, the direction of experimental communication was very consistent with my artistic style and creative projects, and finally I was successfully offered.

"Compared with business plane, I want to use my style to do art!"

In many people's concept, graphic design has the characteristics of commercialization, professional maturity, wide employment and easy application. But for me, I pay more attention to the visual display under the integration of multiple disciplines in graphic design.

The difference in education between overseas and domestic universities is that in addition to commercial practical skills Cultivate students to explore the future development and needs of the industry through practice, and attach importance to the cultivation of students' critical thinking and personal style. This is very consistent with my original intention of learning design, and it is the direction I really want to develop.

Xu's Experiment Communication artistic works

Most of my usual Inspiration comes from knowledge reserves and knowledge expansion . Whether it is a hot topic in the society or some major events in the world, it will cause my thinking. I have some opinions on it in my world view, and I will hope to convey them through my works and arouse the resonance of the public. I think this is the meaning of design.

"Through visual creation, I have established a new design thinking in two years"

I decided when I was a sophomore Art study abroad Yes, it took about two years to study in natural light. As a student applying for the same type of major, my foundation is fairly good. So in The early mentors mainly taught me to understand the overseas education style and design thinking , which is very different from the content of undergraduate study.

Because I am not very interested in business plane, I only do it in the works collection A traditional graphic project , combined with my undergraduate major, I created a website and book around Chinese traditional culture - folk music. Through programming and other technologies Visualize sound To form an innovative digital media platform.

In addition to this project, my projects are artistic expressions. Because it is somewhat abstract, we will encounter the situation that the idea is not equal to the landing in the early stage. Teacher Dong, the professional tutor of natural light, has a great influence on me When selecting the topic, Mr. Dong will With my rich experience, I should choose some themes that are small and meaningful One is to avoid similarities, and the other is to give full play to my design style.

Picture of professional graphic works collection project

Also, I'm a bit lazy and always procrastinate. Teacher Dong will often urge me to complete the project as soon as possible according to the schedule. They also give me a lot of advice on details. For example, some themes do not conform to the values of Westerners, so we should try to avoid them. From the perspective of artistry, analyze the practical significance of each item and how to link it to the project theme . In addition, when making large devices Do more research and practice to ensure excellence and avoid waste of time and material consumption due to rework 。

"My project concept comes from the big environment and is presented in the ontology"

In the past two years, I have created five projects. In addition to a traditional project, the others are conceptual expressions, finding the connection between design and people themselves, and highlighting the theme.

　　 1、 Artistic Thinking under "996"

My first project is a A comprehensive art installation, combining multi-disciplinary elements such as sound art, dance, projection technology, etc., to express the suppression of modern people 。

The previous "996" disturbance caused heated social debate. Today's young people wander between freedom and reality, yearning for freedom and being bound by reality.

In addition to the device design in this project, videos, music, dances, etc. are all my original works. Through the expression of contemporary art style, it reflects the idea that people want to break away , from calm to violent eruption and then back to calm, conveys the psychological distortion that young people have to do in today's era.

　　 2、 If privacy is made public

The inspiration of this project comes from a topic that is concerned in society: Impact of "privacy" being made public In the entertainment industry, the private lives of stars are often exposed, and private photo albums are leaked. Everyone gathered to watch the drama and eat melons, but in fact, it had a great impact on the lives of the parties.

A large number of social surveys have been carried out to explore why people care about the impact of privacy exposure on their lives. I also raised the worldview and launched a questionnaire from the perspective of the future: will I care about the privacy of the past many years later? If privacy is disclosed after death, will you care?

Guided by this theme, I created a large device, Based on AR technology, form a tower carrier Let everyone's former privacy be displayed to echo the theme. recommend: Photography study abroad, where to study photography 。

　　 3、 "Binding"

　　 My project mainly shows the relationship between design and human body Throughout one's life, when there was no pressure in childhood, it was like gas, pure and free; As people grow older, whether they study or work, they become liquid and are "bound" into different containers, thus becoming the shape of containers; Until the twilight of old age, a lifetime of "bondage" has been frozen into a solid, unknowingly his choice to tighten, with an unchangeable shape.

　　 I used a special metal in the project. The 30 degree of this metal is the critical value, which will become liquid and solid Can make people feel the change clearly. I hope that through this device, we can feel that people's life is changing like this, and constantly tighten our choices imperceptibly, from variable to constant value.

　　 4、 Interdisciplinary projects

In addition to these, I also participated in the production of an interdisciplinary project, which is a "Yesanpo" multidisciplinary integration project organized by Natural Light. We have designed a hotel with the theme of "protecting the cliff cypress". I am responsible for designing a device. A wall that can glow when one stands in front of it. Different forms will be displayed by the cliff cypress.

　　 "I pay more attention to the internal concept expression than the formal innovation"

　　 For art works, I think the content should be greater than the form The best form is to highlight the connotation. Only when the internal concept of the work is attractive enough can we say that it is an excellent work, not just beautiful.

in my submission The motive of artistic creation should be natural I just want to express my ideas in a variety of artistic forms from the bottom of my heart. The premise is that there must be recombined knowledge reserves and sufficient research process. Such works are reasonable.

In fact, it tells so much about my creative experience, all of which stems from my love for art. When I create art, I can feel my soul burning. Design is not only for commercial value, but also for spiritual value.

I am very satisfied with my application work, but there is no fixed standard for judging the work. Now in the application stage, the quality of the works may be directly reflected in the application results. But aside from the examination, I don't think it is necessary to convey the connotation or concept I want to express to all audiences. The audience's interpretation is also part of my work. For my works, I hope that the audience will have their own perception and understanding. Different life experiences have different natural contacts.

I don't have a clear career plan for the future, but I hope I can Never forget the original intention and pursue the true meaning of art I hope everyone can do the same. If you ask me for advice on studying abroad, it is "Come to the natural light and find Mr. Dong to make a collection of works!"

Tutoring of film and television production works

The Application of Traditional Art in Overseas Students'Collections

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