Is there no graphic design at Lunyi Media College London? When it comes to LCC Media College London, will everyone think of graphic design? Yes, LCC has Communication in its name, but if I tell you that this school does not have the major of "graphic design", will you doubt that I bluff you? In fact, LCC does not have a major called graphic design, but it has played a lot of tricks in the art of graphic design. LCC London School of Communication divides all majors into three specialities, namely Design School, Media School, and Screen School. Today, we find out from the official website how Design School, which focuses on visual design, develops 21 possibilities for visual art.
1、 Branding and Design Innovation
The major of brand and innovative design of London Media College is a major generated at the intersection of society, industry, enterprise, culture and market, including Design for Art Direction, Design for Branded Spaces, Design Management, Graphic Branding and Identity Design for Social Innovation and Sustainable Futures.
1、Design for Art Direction BA
We often see the word "art guidance" in the performance form after the film ends, but in fact, the scope of art guidance is not just on the big screen.
London University of the Arts The main learning content of this major in London Media College is to explore concepts in design and art based on rich professional knowledge and practical experience, cultivate critical analysis skills through theoretical research courses, and combine their own management skills to convey concepts, ideas and visual solutions to more professional practitioners, such as illustrators, photographers, directors, etc, To guide the professionals in various industries of Xiehe to play and realize their creativity.
The course also includes the learning of basic design skills, such as graphic design, dynamic image, exhibition planning, scene design, etc. It is a comprehensive specialty combining practice, theory and management.
Development prospect
Graduates can choose a wide range of career development directions, for example, many enterprises need art directors and art and culture consultants; The design director and art guidance required by creative companies can also consider design, visual communication, social media planning, design guidance, production planning and other related industries.
Student work Re investing newspapers comes from LCC official website
Course structure
Year 1：
Introduction to Design for Art Direction
Introduction to Art Guidance Design (20 credits)
Design Principles
Design principles (40 credits)
Media Exploration
Media inquiry (20 credits)
Locating Practice:Design for Art Direction
Directional Practice: Art Direction Design (20 credits)
Contextual and Theoretical Studies 1
Scenario and theoretical research 1 (20 credits)
Year 2：
Design Production
Design and production (40 credits)
Professional Practice
Professional Practice (20 credits)
Art Direction
Art Direction (40 credits)
Contextual and Theoretical Studies 2
Scenario and Theoretical Research 2 (20 credits)
Year 3：
You can choose one of the two major learning directions in this academic year. Direction A requires a paper of 8000 to 10000 words, and Direction B requires an independent project research in addition to a paper of 4000 to 5000 words.
2、Design for Art Direction MA
At the graduate stage of art guidance design at the Communication College London, interdisciplinary research will be developed in combination with the intersection of art, design, science and technology. In practice, students' insight and understanding will be focused on, as well as the improvement of critical, conceptual and interdisciplinary thinking in design. Let students have the ability to collaborate across departments, develop more potential for practitioners such as co designers in future work, communicate more things through vision in combination with the team, and provide more creativity for business, culture and other fields with their own ideas.
Development prospect
Selectable career directions: art director, art guide, art guide, designer, design educator, design academic researchers, creative personnel, creative consulting, exhibition planning, etc.
Course structure
Unit 1:
Critical Perspectives and Research Methods
Critical viewpoints and research methods (20 credits)
Unit 2:
Managing Design for Art Direction
Art Design Management (40 credits)
Unit 3:
Specialist Practices for Art Direction
Professional Practice of Art Guidance (40 credits)
Unit 4:
Collaborative Project
Cooperation projects (20 credits)
Unit 5:
Final Major Project
Large projects at the end of the period (60 credits)
3、Design Management BA
The design management of Communication College London mainly studies the relationship between design and culture, international, business, science and technology and other fields. Students are required to have certain critical thinking and writing skills.
The course is divided into three main parts: design management, design culture and design practice. Because the major of design management needs to develop plans and programs, cooperate with all departments to work together, and communicate with customers in future work, there will be courses on management in the course, and negotiation, communication and leadership skills will also be exercised in practice.
Secondly, this major mostly serves the market, so we can also see some business related courses such as future development, economy and marketing.
Development prospect
The scope of employment that can be considered for the major of design management includes: design sales, publishing, education, advertising, marketing, art administration, public relations and activities, design consultants, project management, art management, etc.
Course structure
Year 1
Introduction to Design Management and Cultures
Introduction to Design Management Culture (20 credits)
Contextual and Theoretical Studies 1
Scenario and theoretical research 1 (20 credits)
Creative Industries and Economy 1
Creative Industry and Economy 1 (20 credits)
Locating Design Management and Cultures
Directional Design Management and Culture (20 credits)
Projects and Practices 1
Project and Practice 1 (20 credits)
Design Principles
Design principles (20 credits)
Year 2
Professional Practices
Professional Practice (20 credits)
Contextual and Theoretical Studies 2
Scenario and Theoretical Research 2 (20 credits)
Marketing Communications and Cultures
Marketing Communication and Culture (20 credits)
Design Management 2
Design management 2 (20 credits)
Projects and Practices 2
Project and Practice 2 (20 credits)
Interdisciplinary Projects and Practices
Interdisciplinary Project Practice (20 credits)
Year 3
In the third year, students can choose to complete more than 10000 words of papers, or 5000 papers plus short films.
4、Design Management MA
The Master of Design Management of London Media College is dominated by interdisciplinary projects. Students will cooperate with students from design, business, IT and other backgrounds to develop research, analysis, communication, management and problem solving abilities in practice.
Course structure
Term 1
Design,Management and Innovation
Design, management and innovation (40 credits)
Design Research Methods and Critical Practice
Design research methods and key practices (20 credits)
Term 2
Design Leadership and Culture
Design leadership and culture (20 credits)
Collaborative Unit
Cooperation projects (20 credits)
Term 3
Global Design Futures
Global design futures (20 credits)
Final Major Project and Thesis
Main projects and papers (60 credits)
Term 4
Final Major Project and Thesis
Main projects and papers
Development prospect
Graduates majoring in design management can consider museums, galleries, art education, publishing, art management, marketing, editing, art criticism, advertising and other industries.
The figure is from LCC official website
5、Design for Branded Spaces BA
The brand space design of Media College London may sound a little like the majors of space design, interior design and landscape design. However, brand space design is actually a profession that combines interaction and digital media to create a rich sensory experience space. Compared with space design, brand space design more combines brand culture and other disciplines, and visual effects are more narrative, atmosphere and sense of future. The focus of expression is also to reflect the brand value.
In the course, students will learn design research, digital media, material research, etc., and have access to concept flagship stores, leisure spaces, large-scale event sites, tourist attractions and other projects.
Development prospect
The jobs that brand space design graduates can engage in include: experience design, creative design, activity design, interior design, architectural designer, display design, scene design, public art space design, exhibition design.
Course structure
Year 1
Introduction to Design for Branded Spaces
Overview of brand space design (20 credits)
Interactions in Branded Spaces
Brand space interaction (40 credits)
Contextual and Theoretical Studies 1
Situational and theoretical learning (20 credits)
Branding and Spatial Identity
Brand and space (40 credits)
Year 2
Spatial Experiences and Narratives
Space experience and statement (40 credits)
Professional Practices
Professional Practice (20 credits)
Collaborative Projects
Cooperation projects (20 credits)
Contextual and Theoretical Studies 2
Situational and theoretical learning (20 credits)
Branded Spaces Futures
Brand space future (20 credits)
Year 3
Design for Branded Spaces Major Project
Graduation Design of Brand Space (60 credits)
Contextual and Theoretical Studies 3
Situational and theoretical learning (40 credits)
Contextual and Theoretical Studies with Practice
Situation and Theory Learning and Practice (40 credits)
Entrepreneurial Practices
Entrepreneurship Practice (20 credits)
The figure is from LCC official website
6、Graphic Branding and Identity BA
The major of brand image design of London Media College is to use design language to shape the image of the brand and promote the brand from a commercial perspective to generate influence. There is a Brand Narrates course in the course, which will train students to make in-depth research in combination with historical, social, cultural, commercial and other backgrounds, and use different innovative methods to explore a more diversified brand image.
The course also includes basic design courses such as print, printing, dynamic image, digital media, etc., to ensure the ability to express ideas through visual language.
Development prospect
Future career options include: brand consultant, creative design, dynamic design, art and culture consultant, graphic design, production planning, brand planning, brand image management, etc.
Course structure
Year 1
Introduction to Graphic Branding and Identity
Introduction to Brand Image Design (20 credits)
Design Principles
Design specifications (40 credits)
Brand Narratives
Brand narrative (20 credits)
Locating Practice:Graphic Branding and Identity
Targeted Practice: Brand Image Design 1 (20 credits)
Contextual and Theoretical Studies 1
Scenario and theoretical research 1 (20 credits)
Year 2
Brand Expression
Brand expression (40 credits)
Professional Practices
Professional Practice (20 credits)
Brand Futures
Brand futures (40 credits)
Contextual and Theoretical Studies 2
Context and Theoretical Research 2 (20 credits)
Year 3
In the third year, students can choose to complete more than 10000 words of papers, or 5000 papers plus individual independent projects.
The figure is from LCC official website
7、Graphic Branding and Identity MA
The Master of Brand Image Design course of Communication College London encourages students to observe the plane elements in the visual identity system with critical thinking. In addition to more in-depth understanding of brand and graphic design knowledge, they will also start to make strategic plans to promote brand development in practical projects.
Development prospect
Future career options include: brand consultant, creative design, dynamic design, art and culture consultant, graphic design, production planning, brand planning, brand image management, etc.
Course structure
Term 1
Brand and Design Principles
Brand and Design Principles (40 credits)
Field of Study Report
Field study report (20 credits)
Term 2
Major Project Proposal
Main research topics (40 credits)
Collaborative Unit
Cooperation unit (20 credits)
Term 3
Major Project Proposal
Main research topic proposal (continued)
Final Major Project OR Thesis
Main research topic: practice and report (60 credits)
Term 4
Final Major Project:Practical and Report OR Thesis
Main research topic: practice and report or thesis
The figure is from LCC official website
8、Design for Social Innovation and Sustainable Futures MA
The name of the major of Social Innovative Design and Sustainable Future Development of London Media College is a little long, and the introduction on the official website is relatively few. However, you can understand this major as a similar major of social innovative design and service design, because they are people-oriented and improve problems in all aspects of society through interdisciplinary cooperation and innovative thinking. Such as improving the environment, promoting new lifestyles, and providing better social services.
Development prospect
Most students who choose this major have a strong sense of social responsibility. After graduation, they can choose government, charities, or non-governmental organizations and non-profit organizations. You can also choose to enter creative companies and design companies, establish your own companies, researchers or educators.
Course structure
Researching and framing
Research framework (20 credits)
Social impact and enterprise
Social impact and enterprises (40 credits)
Co-design for sustainable futures
Cooperative design and sustainability (40 credits)
Collaborative unit
Cooperation projects (20 credits)
Due to space constraints, today Natural Light introduces several directions under the brand and innovative design specialty of LCC London School of Communication. Each specialty is based on visual arts and combines other disciplines to create different values. For the rest of the space, please pay attention to the study of natural light art. About the London School of Communication Graphic Design Study Abroad If you have other questions, please come to Natural Light for free consultation.
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