The posters of the Beijing Film Festival cause aesthetic disputes. Who is more outstanding in the collection of art works? In art and design works, I am used to seeing the public aesthetic, avant-garde ugliness and new creativity. There is no standard for aesthetic orientation, and it can not be unified. Therefore, we do not need to be bound by the "traditional industry standards and the definition of beauty". We can win the favor of admissions officers only by divergent thinking, bold breakthrough and sincere attitude and thinking around professionalism.

Finally! After waiting for nearly half a year, the long frozen film industry ushered in a restart. The Beijing International Film Festival, which is preparing for the tenth consecutive session, also released a pilot poster this week, officially announcing its opening on August 22.

The reason why the Beijing International Film Festival is remarkable is that, in addition to its credibility in the professional field, it is popular every year with posters, and the evaluation in previous years is uniform“ So ugly Haotu Change artists! ”Ugly, ugly. Everyone is used to it, However, this year, the group of pilot posters created by designer Liu Zhizhi triggered a fierce debate between the opposing views of the two parties.

Some netizens believe that:“ Good looking! Reflects the avant-garde contemporary graphic design style ”； Others believe that:“ Hot eyes! The ugliness is new and high! ”

What about ugly collections of art and design works?

There is no right or wrong in appreciating and criticizing art. It is also a good thing for society to have multiple aesthetics. However, compared with posters aimed at mass publicity, they also focus on visual display, And the collection of art works depends to a great extent on the criteria of others' evaluation. Whether it can get a positive evaluation is particularly important!

So, How to accurately grasp the aesthetic orientation of admissions officers in the creation of works? Does it depend on the public's understanding of beauty or the characteristic "ugliness"? Next, we will carefully analyze this topic!

1. Don't let the admissions officer think it is good looking but don't let him think it is good looking

Everyone is a unique individual. Because of different life experiences, knowledge and opinions, artistic quality, and thinking angles, our understanding of beauty and evaluation criteria cannot be unified. Therefore, there will be some differences between the aesthetic standards within the academic industry based on professionalism and the average aesthetic standards of the general public.

For example, Liu Zhizhi, the poster designer of this Beijing International Film Festival, as an outstanding figure in the field of graphic design in China, His style and works are highly recognized at least in the industry.

Past works of designer Liu Zhizhi

But these cases may still be available in the eyes of the general public“ Irregular, uncoordinated colors, too many elements ”...... Waiting is not a good comment. The fundamental reason why different opinions are formed is that people have different perspectives and standards of consideration.

When students are dealing with the creation of works collection, our assessment object is the admissions officers who are knowledgeable and have countless scores, In addition to their high standard of professional appreciation, they will also have a broader definition and acceptance of "good-looking".

Movie poster - Portrait of Burning Woman

So we don't need to be“ Traditional industry standards and definition of beauty ”Bound by, divergent thinking around professionalism, courage to break through, and sincere attitude and thinking can win the favor of admissions officers.

Secondly, excluding the personal preferences of colleges and admissions officers, There are also some rules that can be found in the audit requirements of colleges and universities.

Movie posters - Hotel by the River, La La Land

　　 First, the style and training direction of the college:

It is easy to understand that colleges and universities will develop teaching plans based on various advantages. In the long teaching process, teaching styles will form and affect the key points of assessment, That is what we often call commercialization, interdisciplinary, solid professional ability, critical thinking and other labels.

Requirements for professional skills of Huangyi Graphic Design

In addition to verbatim analysis of the listed portfolios, The course content, student cases, tutor information, and past cases need to be the focus of research, Extract the rules from them, try to improve the various dimensions of the collection of works, and strive to fit the assessment tendency of colleges and universities.

　　 Secondly, there are some general visual requirements:

　　 For example, the rationality of typesetting, the matching of colors and materials, the readability of characters, and the overall logical connection These are the most basic visual criteria, and we should build on the systematic control of the whole to spread our personal style.

2. It can be ugly, but it should be ugly in depth

Since "beauty" is not the most important, can the collection of works be "ugly"?

　　 The answer is yes ! But Ugliness creates new ideas, depth and logic The inherent attribute of contemporary art works is to arouse people's discussion and thinking. Controversy is not a bad thing. On the contrary, criticism and breakthrough are really impressive content.

Natural light art, hand drawn works by overseas students of illustration design

To take an inappropriate example, the first impression of many people in Sister Lang's theme song Sister of the Worth is also "earthy, vulgar, and unpleasant". But with the spread of this song, everyone has a Really fragrant The feeling of.

He gradually discovered the profound meaning of the lyrics and the ingenuity of the creator in arranging the songs“ Aftertaste of vulgarity ”It is also realized by the creator with superb professionalism on the basis of being familiar with the preferences of all ages.

Natural Light Art Studied Jewelry Design Students' Works

So, compared with the same beautiful, meticulous and decorative works, Those things that make people feel impact at the first sight and have a great contrast with the inherent laws can also be regarded as a way to reflect personal ability.

Of course, this uniqueness is also relative. In the face of admissions officers with rich knowledge reserves, It is actually difficult for us to accurately find the subject areas that the admissions officer does not dabble in and will not resist.

Natural light art works of overseas jewelry design students

So our starting point is not to create unique, but【 Not afraid of questioning, not afraid of difference, and persist in self-expression 】Try to explore the possibility of artistic expression.

So, whether the works are ugly or beautiful, there are conditions. How to make the admissions officer be attracted by your visual expression, willing and able to understand your creative core, It is your potential, imagination and thinking ability that help us gain recognition.

3. Gorgeous exterior is just the packaging of content

To sum up, they all stay in the discussion of visual expression forms. But we all know that art works collection is not just an external assessment, The most important thing is to support the external content framework.

Whether it is a person or a work, No matter how gorgeous the expression is, it's just a bonus. What really touches the admissions officer needs interesting soul. The shaping of content can not only be achieved by imaginative power, but also requires our solid professional foundation and careful design process.

In the traditional domestic art teaching concept, students first conceive the final presentation mode, The process of finding inspiration is also inspired by a "beautiful work" Then, with the goal of realizing visual form, we will supplement the content structure and improve the process, but this is actually the opposite of the correct process of artistic creation and art collection in the true sense.

　　 As a mature work of art, the final presentation mode is naturally evolved For example, when we build a house, the foundation is the first step, and then we build the framework, build bricks and tiles, and the last one is painting and decoration. In this process, the external form is gradually formed, and eventually we will really get a solid, impenetrable "house".

Harvest Pei from Pratt's five interior offers

This is why many students can easily find interesting topics or expressions, but they lack the professional skills to realize ideas and the ability to judge whether ideas are feasible, There is often no way to step out at the first step.

Therefore, no matter how talented the students are, Professional basic courses are essential Systematic and targeted learning is the only way to artistic expression. Only by integrating professionalism and logic into the creation of works can we break through self and release creativity to the maximum!

Natural light art creative summer course for overseas students

Beauty and ugliness have long been not the criteria for judging art, let alone the reasons for expressing our views and opinions. Aesthetics is subjective, so is the creation of art works. There is no need to set limits for yourself. The original intention of all creation should be to feel and touch.

Contemporary artists and top art colleges are also taking the lead in the development of more comprehensive and diversified art forms under different cultural backgrounds, providing us with endless power, methods and possibilities by constantly exploring imagination, broadening art forms, and using new materials and new media!

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