How to make overseas art works? How to increase the attraction of Dream School? Today, natural light will take you to extract concrete case studies of design highlights from the speech works of Chip Kidd, a famous designer at TED, and how to cultivate the designer's sense of mystery, and constantly trace back to the original design intention and the conceptual design that moves people instantly.

Chip Kidd/Chip Kidd is a master in the field of graphic design. His works have triggered a revolution in the field of book binding in the United States. Interestingly, Chip Kidd has always been looking for a balance between clarity and mystery, as is the case every day in life. What is the definition between these two elements? But back to the question at the beginning, the so-called definition may be to be a mysterious person first, with the consciousness dimension of mystery, and then have an interesting soul that has been decoding.

Production of overseas works of art:

01. The importance of creating a sense of mystery

"Mystery is a puzzle to be solved, a code to be cracked, a real illusion, a dream to be recorded before death." This is the importance of mystery.

Mathieu Lehanneur, a famous French designer, said: "Take every work as a swan song, a magical healing product with a miraculous outline, which can be abstract or specific. The only thing is that it is something that does not reveal its own function immediately but has a certain sense of mystery."

Take "fortune cookies" as an example. Many restaurants in foreign countries will present fortune cookies after meals, with some messages or "chicken soup for the soul" written on them. These obscure sentences will form some kind of reflection on our experience, and fortune cookies have become the most approachable seasoning.

In fact, fortune cookies appeared hundreds of years ago. Why are fortune cookies so popular? It is because it skillfully inspires countless possible associations of fate in people's minds, and because of its unique mystery, it has spread so long.

Sometimes, we interpret the words on the note subjectively: the words about fate are deliberately vague.

Interestingly, like metaphor, it is also like invisible destiny. We can all answer from the dimension of our own experience

Mystery is also particularly important in the production of overseas art works. How to balance the expression of sensibility and rationality? How to extract abstract elements to deconstruct mystery, and form empathy loading and thinking interaction with admissions officers? Now let's find the answer from Chip Kidd's speech!

02. What is the new dimension of mystery?

In TED Kip Kidd's speech, he said: "My work is not only graphic design, but more to create a sense of mystery, suggesting the infinite possibilities contained in the picture."

I wonder if you have heard of the Zignik effect, that is, people are relatively forgetful of the work they have completed, because their "desire to complete" has been met, while the unfinished work is haunted in their minds.

For example, draw a circle with one hand and intentionally leave a small gap at the junction. Looking back at this circle, the idea of filling this blank arc will definitely flash in my mind.

In the same way, this is the value of mystery in people's subconscious. It is a metaphor, foreshadowing and blank in literature. And unknown things and unknown fields can always arouse people's curiosity and desire for exploration. Related recommendations: Graphic Design School: Which one does Tsinghua choose from Saint Martin?

03. Mystery index icon

In his speech, Chip Kidd also mentioned a key point: "Mystery Icon". A simple chart is used to list the degree of change from clear (!) to mysterious (?) - the former is 1, and the latter is 10.

Eye catching packaging

Clarity index 1:

As long as there are consumer goods, there must be external packaging. There is no doubt that packaging has become the added value of the product, and the clear index of the information conveyed by these added values and the function promotion index have achieved the real value of the product.

fracture

Mystery index 8:

People may have more or less experience of breaking things in their daily life. The picture shows the remnants of a car accident left by a yellow taxi hitting another car on the side of a New York street ditch. In fact, these residues will bring us back to the scene of the accident, but can vividly reverse the whole event. Then this is the ability of logical backward reasoning and association brought by the sense of mystery.

Colorless Dozaki's Works and the Year of His Patrol

Mystery index: infinite

The contents of Haruki Murakami's book provide all the materials for designing: five partners of Japanese high schools, four of whom have names in colors - red, green, black and white. The fifth one, the narrator of the story, has nothing to do with color, so he chose this title.

The book says, "It counteracts the longing for death that has been pestering him all the time". This power enabled him to find a way to fight against the temptation of death, that is, to make his life tinged with the color of others again, even if it was just a mundane life, muddleheaded, unintelligible, to wrap himself up and wait for the old age.

We all know that death is unknown, and it interprets the ultimate value of mystery from an aesthetic standpoint. And we can feel the strong dramatic tension about death under the obscure color from the book.

04. Mystery and "We"

With the continuous deepening of the design field, mystery has become a topic that designers constantly want to outline and create, because it can have a more meditative meaning from another dimension of design.

Our deep-rooted belief is how to find beauty in mysterious things. That's why we don't want to debunk the great magic.

Mystery is also valuable as a coping mechanism - things that are clear at a glance are constantly piling up

Summary:

Students can use mystical thinking to produce overseas art works, and the essence of mystical feeling is value. For example, in the graphic design cover, stacking, hollowing, carving, concavoconvex and other techniques can be used to create a sense of three-dimensional and interaction. In the theme setting, negative space can be used, that is, the outline of A outlines B. Or, use the alternation of light and shadow to explain the unspeakable metaphor. In addition, mystery is also a feeling that can be created. But please remember that every time the veil of mystery is lifted, it is not to be mystifying, but to let people ponder.

Recommendations for making more overseas art collections:

Illustrations, Design, Overseas Students'Collections, Making Secrets, Take DreamSchool!

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