The reason why ghost animal video has become the most popular online culture at present, has been repeatedly overturned by the "orthodox" official platform, and has been borrowed by art designers as a creative form. In addition to its distinctive external form, it is also due to its creative mode of grasping users' psychology. Due to the purpose of the overseas art works collection, the proportion of students in the theme and professionalism needs to be strictly controlled, so the external form of ghost animals is not the key point for us to learn from, but the core of ghost animals' creation is the principle for students to create style. Next, we will analyze how to make the works collection? Can ghost animals be included in the works collection?

How to make a portfolio? Can ghost animals be included in the works collection?

Who can be spared by ghosts and beasts? All the staff are material

As the saying goes, "Station B has only two districts, ghost livestock district and ghost livestock material district." The biggest feature of ghost livestock videos is that they are good at collecting a wide range of original materials. Any characters and plots that we think can't be hit by eight strokes and have no relevance, after exquisite editing, have a new meaning.

Just like this time, Yang Chaoyue, the goose factory "touched porcelain", borrowed her wonderful speech at the graduation ceremony of the group, cooperated with the already very popular current affairs topic, and continued his own popular painting style around the event theme, which naturally ignited the whole network again.

How to make a portfolio? For the creation of our students, the collection of materials is also a very critical step. In the past, we only focused on the theme itself in the stage of looking for inspiration, collecting the background and data of the event vertically, but often the result of this kind of creation is that the work can be seen through at a glance, lacking "surprise".

The construction of multiple materials can spread the depth and breadth of our works from different dimensions. "Life is not a lack of inspiration, but a lack of eyes for discovery". At different stages of creation, we can deepen creation by expanding materials.

When looking for inspiration, you can find the entry point of the major theme from the details of life; In the research stage, try to find the basis of argument from the opposite point of view; In the material experiment stage, borrowing the creative form and theoretical basis of other disciplines These are the principles we can learn from ghost animal videos.

Rational utilization of popular culture

Secondly, one of the factors for the success of ghost animal works lies in its high dissemination. To achieve this standard, it is necessary to find the point that all target groups can get, that is, to arouse resonance. When applied to the creation of works, the corresponding is the use of popular themes and empathy of works.

One of the common themes in ghost animal videos is about hot current events. In the Internet era, the topic itself ferments, and the opinions expressed by the masses gradually converge into a mainstream voice. The video creators break the rules in a playful way, create another path in the mass culture, and form a personalized expression.

Similarly, popular topics are also topics that students often choose. However, if we do not have a full understanding and detailed research on the event itself, it is easy to be confused by some mainstream views themselves, and the creation becomes a blindly labeled lack of real theme core.

What we need to do is to find personal thinking about events. Usually, such hot topics have profound social factors behind them. Students can also dig deeply, integrate their own understanding, and then extend the solutions after thinking. The common themes will become direct to the heart if you can see the big from the small and integrate the big events with your feelings, experiences and thoughts.

Deconstruction, reorganization and re creation

Deconstruction and reorganization are the main means of expression of ghost animal videos. Cut some fragments or characters from the existing image works, and make it become a new image and form a new material through amplification, distortion, fragmentation, abstraction and other processing methods.

In artistic creation, whether it is the three-dimensional composition of visual art, or the deconstruction in the continuous scattered architecture and clothing design, deconstruction, reorganization and re creation are essential design performance methods for us, and also one of the ways for many colleges to assess students' basic ability.

For example, Parsons Challenge requires applicants to break the original creation rules and create a new visual work with a project in the collection as the starting point.

Another example is the independent proposition of Rhode Island in 2019, which requires us to "transform" or "modify" previous works with another form of artistic expression; Unlimited full display of their potential. Here Rhode Island 2021 Entry's independent proposition solution 。

Whether it is an assessment point that colleges and universities attach importance to or a part of our basic courses, there is a common law in deconstruction and reorganization, which is to break the traditional rules, use different design techniques, reshape the design works and materials, and give new meaning to the works.

Collected Works Project of Jialu Students - [Collage]

The focus here is [new] and [break]. Don't confine yourself to the framework of the original materials, divergent thinking, emphasis on interest, complexity, anti integrity, and abnormality, and inject a strong personal style into your works.

Reasonable and reasonable

The last point is to return ghost animal works and free artistic creation to a reasonable framework. In the creation of ghost animal videos, in order to maintain a healthy and fair network environment, radio and television also has certain restrictions on the video platform and we media, including the proportion of original materials in the works, the theme content of creation, and the way of capturing/cutting/adapting other people's works all have clear rules of official seal;

The same is true for the creation of works collection. Although most application requirements do not strictly list the restrictions on subject matter and form, for the purpose of entering a higher school, the assessment of colleges and universities not only focuses on the conceptual expression of creativity, but also attaches more importance to the practical design results in students' works.

In the process of creation, we should also explore reasonable boundaries for ourselves. [Rationality and Degree] is a standard for the creation of an excellent collection of works. We need to rely on our solid professional foundation and clear logical thinking to open up new ideas and constantly examine the choice of ways and directions with a professional perspective;

At the same time, we should also learn to use our own advantages and characteristics to integrate into the creation process as a highlight to be infinitely magnified, and use personal style to integrate the theme into the professional category gradually.

How to make a portfolio? In the concrete practice, the reference standard can be the balance of public aesthetics and personal views; The integration of innovation and expressiveness in form; The rationality of problem solving and whether the final product can reflect personal advantages as much as possible are the key points we need to consider.

We find that ghosts and animals are not synonymous with "vulgar", and mass entertainment is not the opposite of artistic creation. If we start to analyze the design concept and creation skills of ghost animal videos, many works of "millions of tunes" and "millions of productions" on the Internet are created by the gods in the industry, and they have their own professional content, so it is not too bad to call them works of art.

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