Comparison of graphic design between China and Japan. Natural light art study abroad has made a comparison of the research direction, college resources, and application requirements of graphic design between Chinese and Japanese universities. Students who are interested in studying abroad can learn from the comparison of graphic design between China and Japan. Today, natural light takes Jiangnan University, Lumei, Tama University of Fine Arts, and Tokyo University of Arts as examples, Let's analyze the Sino Japanese graphic design!
Not long ago, JAGDA Japan Graphic Design Association The theme of this competition is "Money". During the epidemic, JAGDA received 205 student works from 23 countries and regions around the world.
The gold medal was won by a Chinese student, who received the gold medal from the Studying abroad in graphic design The students of Lu Xun Academy of Fine Arts won the silver medal. This competition combines images and words as a free expression poster design, which can achieve cross national and regional visual communication.
「Capital Makes Stars」
Speaking of graphic design, the domestic design background is relatively early, and the design direction is more commercial, mainly focusing on highlighting highlights.
In contrast, Japan's design development road deserves our serious consideration and reference Japanese graphic design still retains a strong Japanese cultural color while integrating the world culture.
Not only graphic design, Japan is excellent in architecture, binding, font, industrial design and so on. A closer look at Japanese designs shows that they pay attention to details, The humanization aspect is very comprehensive, and there is a humanistic color in it.
For students majoring in design, it is also one of the major problems to choose a well-known domestic art school or a Japanese school. Today, taking Jiangnan University, Lumei, Tama University of Fine Arts and Tokyo University of Fine Arts as examples, the natural light will analyze the graphic design of China and Japan!
Comparison I Research Direction
Jiangnan University
Jiangnan University has always been focusing on international academic exchanges, with innovative, practical and interdisciplinary ideas, Pay attention to training compound talents with deep understanding and design innovation ability.
The length of postgraduate study in the Department of Visual Communication of Jiangnan University is three years. Among them, graphic design is one of the major disciplines, Apply the thinking, methods and means of design science to the practice of design specialty.
Graphic design is more pure art and industrial, combining various knowledge applications of print media.
Main courses:
Visual design basis, graphic design, traditional appliance research and design, folk craft inheritance and innovative design, brand image design, packaging system design, book design, information design, environmental visual design.
Official website of School of Design, Jiangnan University
Facing the global background of the Internet, new information media and experience economy, Pay attention to the multi-dimensional connection and integration of technology and art, tradition and modernity, information and interaction.
adopt Learning of core knowledge such as information visualization, brand image, packaging system and environmental vision Cultivate designers and managers who can integrate the design with the multi-dimensional visual language of cross media and systematic strategies.
Lu Mei
As one of the eight famous art academies in China, Lumei pays more attention to educational techniques, and its teaching style has a very strong artistic flavor. The discipline design of the Department of Visual Communication Design is relatively complete, covering four professional directions of graphic design, multimedia art design, animation design and decorative art design.
The graduate school system of graphic design is three years. As a department of art design, it is different from the department of plastic arts. The focus on the three major components of painting and the cultivation of creativity.
Lumei official website
Main courses:
Integrated application of font design, graphic creativity, commercial photography, basic comprehensive design of visual communication, logo design, book design, commercial advertising planning, advertising design, packaging design, display design, VI (institutional image) design, graphic design
The research direction is to explore solutions to problems from the perspective of design, guide students to pay attention to the methods of information sorting and the process of visual transformation in the research process, and cultivate students' comprehensive ability to control different media until the final visual presentation is complete.
Tokyo University of the Arts
Tokyo University of the Arts The Department of Design, like other schools, is not divided into graphic design or product design and other subjects. It subdivides 10 research rooms under the Department of Design.
namely Visual performance, visual communication, visual composition, spatial performance space design, functional performance, functional design, image, portrait, description, decoration, environmental design 10 laboratories.
Postgraduate education is also three years These laboratories have their own professional fields. Students learn basic design education in grade one or two.
The first grade is to show the observed things;
In the second grade, they advanced to the stage of self generating ideas, and then showed them;
After entering the third grade, you can choose a research room to hone your basic design ability to a more professional level.
The design department, which seems very simple, contains such a detailed link. I believe that it can also let students find their own characteristics and skillfully apply them in various fields.
Tama Art University
The Department of Visual Communication in Tama University of Fine Arts is divided into three majors: graphic design, integrated design and information design. Each major will have a more detailed division. Graphic design is divided into advertising, books, illustrations, portraits, posters and other specific directions.
Official website of Tama University of Fine Arts
Postgraduate courses are divided into three years:
The first two years of introductory courses; And professional courses for the third year. The basic courses mainly focus on the cultivation of creativity and the basis of visual communication design.
The teaching idea of Tama University of Fine Arts is very clear. It combines skills and imagination to achieve innovative communication through creativity. At the same time, Tama University of Fine Arts also realized that in this era of increasing information complexity, the field of visual communication is also expanding.
Comparison Summary
At present, there are also some differences between domestic art academies and Japanese art universities in the practical application of design.
1. Different research directions
Domestic art academies pay more attention to feelings and pure arts. It is more beneficial to improve their professional ability, and the design of comprehensive universities is more comprehensive in people's life and business forms. Japanese universities not only implement professional curriculum education in various disciplines, but also implement interdisciplinary programs for all students, as well as cross academic year open curriculum.
2. Actual application difference
Domestic colleges and universities relatively pay more attention to personal development and art professional fields. The overall education direction of Japan is business oriented. It is hoped that students can eventually step into society and participate in social production with the goal of commercialization.
In general, design is not only an art form, but also an art of life. It needs to meet students from different majors, even non art majors, and also involves different professional forms. Therefore, students need to combine themselves to match their own schools.
Compare the resources of the two universities
Teachers are one of the core of the school, and guiding students to teach efficiently and purposefully is one of the necessary hardware foundations of the college. Next, we will introduce four universities from the perspective of teachers.
Official website of Jiangnan University
Jiangnan University Mentors of the Department of Visual Communication include Wang Anxia, Wang Qiang, Wu Youxin, Wei Jie, Guo Honglei, Zhu Hua, Li Daoguo and other members of China Industrial Design Association and leading artists.
In terms of educational facilities, it also has the top resources in China. In addition to the original hardware settings of the school, it has developed from a purely artistic liberal arts school to a liberal arts and science compatible, multi-disciplinary, art oriented design school, There are seven majors in the integrated innovative design experimental class.
Lumei official website
Lu Xun Academy of Fine Arts There are also a group of foreign experts and famous retired professors in the domestic art world who play an important role in the front line of teaching. In terms of management and curriculum, the traditional teaching mode is adopted. The first grade students learn basic courses in a unified way, the sophomore students choose studio specific learning, and the later stage students directly connect with the studio.
Tokyo University of the Arts The faculty consists of Japanese illustrator, designer, and permanent director of the Japan Design Association It focuses on the development of relevant talent education courses and the role of practical research and design.
Some teachers of Graphic Design Department of Dongyi University
Tama University of Fine Arts yes Many world-famous designers, such as Naoto Kanazawa, Akiyama Takahashi and Yasunari Hattori, teach here Tutors are mostly big names active in the design and art circles. It can be seen that this is a comprehensive art college with a very strong faculty.
Official website of Tama University of Fine Arts
In addition to tutors, in terms of software and hardware facilities, both domestic art academies and Japan University of Arts have their own independent design studios, art galleries, libraries, professional equipment studios, etc.
Comparison Summary
In this part, we find that the teaching backgrounds of Chinese and Japanese universities are relatively different.
First of all, Chinese schools and teachers pay more attention to students' basic skills. They must be good at painting. Only with super painting skills can they get into China's Academy of Fine Arts universities. The second is the tutor. Relatively speaking, the style of the tutor has laid the foundation for the students' teaching achievements. recommend: Japanese art study fees: the art study fees are not enough to go to Japan
Teacher orientation
As one of the best art schools in China, the basic education experience of the two schools are both in China. Although they are relatively the most influential design department figures, most of the instructors' professional backgrounds are relatively dominant in the domestic art design environment.
The mentors of two Japanese universities are generally more internationalized and have more abundant practical reference significance, such as Naoto Mizawa and Takao Akiyama in the professional field with a sense of thinking and design.
Comparison III Application requirements
Domestic universities
The gap between the two domestic universities is relatively small, The unified written examination+reexamination are adopted The written examination will be held in December of each year, and the interview will be organized by each school around March of the next year. After passing the interview, the postgraduate qualification will be obtained.
The assessment contents are basically similar: ideological and political theory, English, art foundation, and design foundation. The examination contents of different majors are different. Some are based on theory, while others are based on theory and practice, Candidates need to understand by themselves according to different target colleges.
Official website of Jiangnan University
Japanese colleges and universities
Postgraduates from foreign universities submit relevant materials to the university in the form of application, including undergraduate degree certificates, transcripts, language scores, etc. Design majors generally require to provide collections of works.
Tokyo University of the Arts
Collection of works+Japanese proficiency certificate (science and engineering N2, arts and business N1)+research proposal+written examination+interview
Tama Academy of Fine Arts
Works collection+Japanese proficiency certificate+research proposal+written examination+interview.
Comparison Summary
They are all top art colleges in China. The difficulty is the same. But there are differences in the competitive pressure. Relatively speaking, the competitive pressure of postgraduate entrance examination in China will be greater, After all, there are more wolves than meat 。
The difficulty of the unified postgraduate examination is getting harder every year. In 2020, the enrollment ratio of postgraduate entrance examination will be nearly 4:1. The enrollment ratio of good schools will be higher, and the admission notice of favorite schools will be increasingly difficult to get.
Japanese universities will have less competitive pressure Japanese colleges and universities are mainly tutorial systems, and DIY is generally relatively difficult. Students can seek help from professional institutions.
To a large extent, Japanese colleges and universities have given students more opportunities to show themselves, have a higher chance to get the admission results, and can freely choose the colleges and universities they want to attend.
Through the comparative analysis of the graphic design of the above four universities, we can easily find that there are still some differences between Chinese and Japanese universities:
Jiangnan University is more international and diversified, and pays more attention to students' professional fields; Lumei is a traditional old school art college, which prefers a more pure art education style; Tokyo University of the Arts pays attention to the whole, and has more breakthroughs in innovation; Tama University of Fine Arts is more avant-garde and bold, and more inclined to visual effects and practical research.
It can be seen that the advantages of the four universities are different. As an "evergreen" major in the market, graphic design is also moving towards diversified development. In terms of design form, it continues to study and train design thinking mode, Are worthy of our consideration and reference 。
Finally, natural light suggests that students should be clear about their own goals and integrate their own overall conditions before choosing, Choose a more suitable country and major from a rational and objective perspective 。
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