Following the introduction above that there is no major in graphic design at the London School of Communication, LCC of the London School of Communication does not have a major called graphic design, but it has played a lot of tricks with graphic design. Last time, we introduced one of the directions, brand and innovative design, and now we continue to introduce the remaining two directions, How does Design School, which focuses on LCC visual design, develop multiple possibilities for visual art? If you want to know the above students, you can click the natural light recommendation at the bottom of the article!
2、 Graphic Design Communication
Graphic design and communication majors include Graphic and Media Design, Data Visualization and Design for Visual Communication. These majors are similar to traditional graphic design, but with the change of the general trend, some innovations have been added on the basis.
9、Graphic and Media Design BA
LCC visual design direction Graphic and media design specialty is different from ordinary graphic design specialty. This specialty attaches great importance to the basic skills and values in traditional graphic design, and also encourages changes and innovations in design. This course is very novel and flexible. Students can choose a direction in font design, application design, information design and brand design according to their own conditions. Another feature of this major is that the second grade begins to have classes with the third grade students, so it will always be in a good multidisciplinary communication environment.
Development prospect
Career choices: graphic designer, producer, creative designer, art director, sports graphic designer, UI UX designer, graphic artist, user experience designer, animator, illustrator, font designer, etc.
Course structure
Year 1
Introduction to Graphic and Media Design
Introduction to Graphics and Media Design (20 credits)
Principles
Design principles (40 credits)
Exploration
Design Exploration (40 credits)
Contextual and Theoretical Studies 1
Scenario and theoretical research 1 (20 credits)
Year 2
Stories,Methods and Form
Story, method and form (40 credits)
Professional Practice
Professional Practice (20 credits)
Language,Audience and Environment
Language, audience and environment (40 credits)
Contextual and Theoretical Studies 2
Context and Theoretical Research 2 (20 credits)
Year 3
In the third year, students can choose to complete more than 10000 words of papers, or 5000 papers plus individual independent projects.
The figure is from LCC official website
10、Graphic Media Design MA
The curriculum of LCC visual design at the master's stage is as flexible as that of undergraduate courses. It is carried out simultaneously with a series of master's courses, including visual communication, illustration, interaction, service, advertising, etc. Students can arrange projects according to their own wishes. The introduction on the official website also specifically explains that learning is composed of students, their cooperation teams, tutors, and actual project parties. It is hoped that students will be responsible for the team and improve their self-management ability.
Development prospect
Career choices: graphic designer, independent artist, new media designer, producer, creative designer, art director, sports graphic designer, UI UX designer, graphic artist, user experience designer, animator, illustrator, font designer, etc.
Course structure
Term 1
Critical Perspectives and Methodologies
Critical Perspective and Methodology (60 credits)
Term 2
Collaborative Unit
Cooperation projects (20 credits)
Design Enquiry and Definition
Design consultation and definition (40 credits)
Term 3
Design Enquiry and Definition
Design consultation and definition (40 credits)
Major Project
Major projects (60 credits)
Term 4
Major Project
Major projects
11、Data Visualisation MA
In the age of big data, all sectors of society are driven by data. How to make data easier to understand is becoming more and more important. The major of data vision is the research on intelligent query and visual guidance of data. Students majoring in data vision study, interpret and integrate data through various forms, and reflect the data with visual elements.
Development prospect
The industries available are: design consulting, graphic designer, data analyst, or integrating data visualization into other disciplines.
Course structure
Unit 1
Data Visualisation Research and Practices
Data Visualization Research and Practice (20 Credits)
Unit 2
Visualisation Tools,Datasets and Data Stories
Visualization tools, data collection and data storytelling (60 Credits)
Unit 3
Final Major Project Proposal and Critical Reflection
Graduation design proposal and critical reflection (20 Credits)
Unit 4
Collaborative Project
Cooperation projects (20 Credits)
Unit 5
Final Major Project and Critical,Visual Report
Graduation Design and Report (60 Credits)
12、Design for Visual Communication(Postgraduate Certificate)
LCC visual design direction Visual Communication Postgraduate A preparatory certificate is different from a preparatory diploma in that it requires lower requirements. The curriculum is also some basic theoretical and practical skills in design, typesetting, color, font, etc. It is suitable for those who want to further study or change careers to the visual industry after work, and can read while working.
Course structure
The certificate course has three modules:
1、Research and Development
Explain the research methods of the postgraduate stage.
2、Design Resolution
The course focuses on the study of the constituent elements in graphic design, including the use of visual language, image hierarchy, picture structure, etc.
3、Professional and Academic Context
Students in this course will choose their own research topics in information design, typesetting, graphic design and image design.
The figure is from LCC official website
13、Design for Visual Communication(Postgraduate Diploma)
The preparatory course for visual communication graduate students in LCC visual design direction is roughly the same as the curriculum of the certificate of the preparatory course for visual communication just introduced. The difference is that this course is full-time, and you can get the preparatory diploma, which is more suitable for students who need a transition to major or need to prepare for work collection.
The figure is from LCC official website
3、 Interaction Design and Visual Communication
14/15、Illustration and Visual Media BA
London School of Communication The undergraduate major of illustration and visual media is taught in a studio. The studio has not only tutors, but also some practical artists and researchers.
This major encourages students to try different designs and challenge the definitions in the current illustration theory. There are many discussion courses to cultivate critical thinking in the course, with the purpose of hoping that students can redefine illustration and create new positive functions as thinkers and remoulders.
Development prospect
This major encourages students to start their own businesses, and many graduates set up their own companies. In addition, you can also choose illustrators, artists, designers, etc. Because the courses cover different media, graduates also have the ability to work in printing, digital media, sculpture, video and other industries, with a wide range of employment.
Course structure
First year:
Focus on learning basic skills, such as printing, software, photography, printmaking, animation, etc. Secondly, creative thinking and critical thinking will be cultivated through coaching and discussion courses. Thirdly, we need to systematically learn the correct steps of research, such as data collection, recording inspiration, forming concepts, sorting logic, etc.
Second year:
Encourage students to explore their own style and direction in the experiment, and form their own visual language and philosophical concepts. This year students can participate in actual projects in the industry.
The third year:
Final graduation design production.
The figure is from LCC official website
Illustration and Visual Media MA
Postgraduate courses are mainly hands-on, encouraging students to investigate and study abstract concepts, such as science, technology, philosophy, etc. After research, they try to convert abstract concepts into visual expressions and present them to the audience to produce valuable illustrations.
Course structure
Term 1
Illustrative Practice and Visual Media
Illustration Practice and Visual Media (40 credits)
Critical Practice and Research Methods
Critical Practice and Research Methods (20 credits)
Term 2
Expanded Practice and Individual Voice
Extended practice and personal style (40 credits)
Collaborative Unit
Cooperation projects (20 credits)
Term 3
Expanded Practice and Individual Voice
Extended Practice and Personal Style (continued)
Final Major Project and Thesis
Final project and thesis (60 credits)
The figure is from LCC official website
16/17、User Experience Design BA
With the increase of digital products, user experience design has now become a very popular profession. It is a design oriented and digital media centered discipline, aiming to develop user experience design and interface design in emerging technologies.
Development prospect
Interface design, digital design, web design, interactive design, sports graphics design, digital creativity, application design and other emerging fields.
Course structure
Year 1
Introduction to Information and Interface Design
Information and interface design (20 credits)
Information Visualisation and Typography
Information visualization and typesetting (40 Credits)
Animation and Coding for the Web
Animation and web page coding (40 Credits)
Contextual and Theoretical Studies 1
Scenario and Theory Research (20 Credits)
Year 2
User Experience,User Interface,UX/UI Design Studio
User experience, user interface, UX/UI design studio (40 Credits)
Interactive Data Visualisation Studio
Interactive Data Visualization Studio (40 Credits)
Professional Practice
Professional Practice (20 Credits)
Contextual and Theoretical Studies 2
Scenario and Theory Research 2 (20 Credits)
Year 3
(Research and Practice)
Research and practice
The figure is from LCC official website
User Experience Design MA
The study in the master's stage is dominated by projects in the industry, with a high degree of industry participation. Because user experience design requires a lot of knowledge from other disciplines, the recruited students come from various majors such as graphic, interactive design, interactive media, communication, computer science, anthropology, sociology, etc., and have a good atmosphere for highly interdisciplinary learning.
Development prospect
User research, interface design, digital design, web design, interactive design, motion graphics design, digital creativity, application design, etc.
Course structure
Term 1
Improve the basic ability of interaction design, user research and concept development in practical projects.
Term 2、3
Participate in external cooperation projects (research data visualization, human-computer interaction, etc.)
Term 4
Complete thesis and graduation design.
18、Interaction Design Arts BA
Everyone should be familiar with the interaction design in the visual design direction of LCC. When it comes to interaction design, we always think of technology. However, the interaction course of LCC takes "high tech, low tech and no tech" as the core teaching philosophy, and advocates that students should be people-oriented in design.
Development prospect
Interaction designer, exhibition designer, design researcher, service designer, product R&D, digital designer, interaction designer, art director, design/creative director, graphic designer, etc.
Course structure
Year 1
Be familiar with all kinds of large and small equipment in the studio, learn design related theories and basic knowledge, and use of art media.
Year 2
Deeply study the knowledge of the first year. Complete your own studio project. (Promote group cooperation and interdisciplinary projects)
Year 3
Graduation Design and Thesis
The figure is from LCC official website
19、Design Histories and Futures MA
The major of Design History and Future Development is a critical theoretical study of design in the context of society, culture, politics and technology. Courses cover design, performance, animation, information, subculture, phenomenology, art history, design history, critical mapping, urban research, etc.
Development prospect
A critic, art critic, writer. (It is usually recommended that students continue to study for doctorate)
Course structure
Courses include: interdisciplinary design: history, materials, practice and theory; Design critical theory, thesis.
20、Interaction Design Communication MA
Explore how to better interact with products or systems by combining interaction, design, and communication. This major involves a lot of physics and digital related knowledge, which requires students to have certain interdisciplinary ability.
Development prospect
Interaction design, user experience design, design research, experience design, communication design, design engineering, digital art, etc.
Course structure
Term 1
The first semester is the study of interaction design theory and technology, research practice and people-oriented design concept. In the first year, you can obtain interdisciplinary knowledge base, including interaction, design and communication.
Term 2
The second semester begins to learn physical computing, sensors and other skills. At this stage, we should also prepare the theme proposal of the graduation design and thesis.
Term 3
Completion of graduation design and thesis
The figure is from LCC official website
21、Service Design MA
LCC visual design direction service design is difficult to specify what it does, but it exists in all aspects of our lives. In short, it is user centered, so that design can provide better services to solve various problems and challenges brought by the development of the times.
LCC Service Design Study Abroad The major is composed of students with multiple academic backgrounds, which not only encourages students to cross disciplines, but also encourages students to cross regions and understand the humanities and society in different places. The school has many practical projects in India and Greece.
Development prospect
Service designers, design researchers, experience designers, design strategists, user consultants, UX designers, etc.
Course structure
The first and second semesters focus on cultivating innovation and creativity, followed by exercising preciseness and criticism, and improving relevant basic skills.
The third semester starts the personal design research project.
In conclusion, we introduced 21 majors of LCC Design School, each of which is based on visual arts and combines other disciplines to create different values. In the above 21 different courses, we can constantly see the words of practice, interdisciplinary and critical thinking. This is not only the core concept and requirements of LCC Visual Design, an art school, but also the common development trend of many overseas art schools.
Students who pay attention to natural light should already be familiar with these key words. We have been emphasizing and encouraging students to focus on these abilities in their works. The reason for doing so is not only that we hope students can apply to the ideal colleges and get good offers, but also that this kind of design thinking can enable students to continue to benefit in their future study and work, To promote long-term development.
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