Fashion management is a major between business and art design, which is essentially a management category. It mainly focuses on fashion brands in two aspects: first, find out the problems of existing brands and research, analyze and solve them. The second is to study a fashion brand and then formulate the development strategy of the brand for a period of time in the future. Different fashion brands can be divided into several different strategies because of their different attributes. For example, the trend prediction and marketing methods of lifestyle brands and environmental brands are different. Luxury management is similar to fashion management in learning methods, including brand operation promotion, marketing planning, etc. The difference is that luxury management itself is only for luxury brands, and more emphasis should be placed on customer psychological research and reputation maintenance.
The employment direction of fashion management specialty includes: international brand buyer, business center buyer, brand product manager, brand promotion director, brand manager, establishment of brand collection store, agency clothing brand, clothing designer, clothing stylist, purchasing consultant, etc. Each direction seems so attractive, so learn fashion management well without worrying about salary, Don't worry about employment.
Fashion management means that on the basis of exploring the needs of potential customers and grasping the trends, products and enterprises are widely recognized by the society through supply chain management, production line management, public relations activity planning, marketing, sales strategy formulation and other links. Professions in this field generally include: Fashion Management, Fashion Marketing, Fashion Buyer, Luxury Brand Management and Fashion Retailing.
Students must have a certain interest and sensitivity in fashion trends, and have the basic concepts and operational skills or ideas of business management, marketing strategies, and event planning.
