Luxury brands around the world have been established rapidly and their revenues have multiplied year after year. In this era of numerous brands, to establish a successful luxury brand, management and strategy play a key role in the development and survival of luxury brands in the market. The luxury management study abroad course focuses on the research of brand management and global marketing strategy. This professional course also focuses on talent training management and leadership development. Luxury management is similar to fashion management in learning methods, including brand operation promotion, marketing planning and so on. The difference is that luxury management itself is only for luxury brands, and more emphasis should be placed on customer psychological research and reputation maintenance.
The luxury management study abroad course focuses on industrial practical ability, and has the opportunity to enter the world's major luxury brands for internship or employment. The relevant professions in this major are: brand manager, brand concept designer, jewelry buyer, market strategy manager, fashion/luxury/jewelry consultant, fashion luxury editor, brand PR.
Professions in this field generally include: Fashion Management, Fashion Marketing, Fashion Buyer, Luxury Brand Management and Fashion Retailing.
In fact, studying luxury management is a part of management, mainly learning luxury brand marketing strategies, consumption concepts, consumption psychology, consumption groups, consumption characteristics, etc. It is better to have the foundation of economic management or design art in luxury management abroad. The foundation of management can have a general grasp and prediction of the market and consumers. The foundation of art can also explain the design connotation of luxury goods well when selling.
