Graphic design for art study abroad

Small customs in metropolis

Hi,it's minority.

Art student abroad: Mr. Wei

Member of American Association of Graphic Designers (AIGA)

Member of Asia Pacific Designers Federation (APDF)

2012-2016 | Chongqing University of Science and Technology Visual Communication Design Bachelor

In 2016, he was admitted to the Master of Graphic Design of the TOP Academy of Arts in the United States

2016 Golden Brush Student of Natural Light International Art Education

Minorities Kitchen:

2015 Hiiibrand Awards Gold Award of the 6th International Brand Logo Design Competition

2015 Hiiibrand Awards 6th International Brand Logo Design Competition

GDC15 Graphic Design in China

2015 Kan Tai Keung Design Award Global Chinese Design Competition Selected Award

The first prize of 2015 8th National Aesthetic Education Achievement Exhibition

Before I interviewed Wei Yaquan, I carefully read his award-winning work, which is a comprehensive brand image design for a concept restaurant. He proposed the restaurant in Brooklyn, New York, and named it after Minorities Kitchen, a restaurant for ethnic minorities.

As an ethnic minority, Wei Yaquan himself has a unique feeling for the traditional culture of ethnic minorities. He said that his initial, vague impression of ethnic minority culture is that his grandparents carried his backpack when they were young When he grew up, he turned these vague and trivial memories into the source of his inspiration.

The elements of ethnic minorities in the design will make me feel familiar and strange to the audience. What is familiar is the vague impression of the colors of ethnic minorities, and what is strange is the way Wei Yaquan shows it to the world.

He broke the stereotype of the concept of "ethnic minorities" in most people's minds, extracted the most profound and profound colors and patterns, and reconstructed and arranged them. He extracted the colors that often appear in 100 totem patterns of ethnic minorities, selected four relatively frequent colors after screening and comparison, took these four colors as the main elements of his design, and reconstructed the ethnic minorities in the eyes of viewers through his own understanding of young design.

What he said is that this kind of strangeness with a sense of familiarity is actually what we often say about creativity and novelty, which is also the most direct impression of his graphic design. It belongs to the simplicity and lines of the 21st century, and belongs to the historical minority culture. He uses creativity to find a way for the culture in history to live in modern society.

As he said, the national culture still has language restrictions after all, but there is no communication limit after it is converted into graphic design. Visual information is the common language of all human beings Art Design Words are used to tell the nation, so that the nation he is proud of can remain in the memory of more people.

In addition to the design itself, Wei Yaquan also wants to use the "restaurant" to express the humanistic care in his design. Today's pace of life is really too fast. The ancients had to chop firewood to burn a fire for a meal. They had to slowly cook the meal and slowly cook the soup. Now the takeaway fast food saves not only time, but also the kind of mind immersed in one thing.

In fact, what we are afraid of is never the fast pace of life. What we are afraid of is that our thoughts become numb and stiff by the fast pace of life. Wei Yaquan is trying to use his Minorities Kitchen to save people trapped in the three-point line In his eyes, "food" is not only a time to fill the famine, but also a time of warmth The emotional filling brought by "meal" cannot be replaced. He wants to bring the Chinese table culture to New York, so that more people can enjoy the warmth, leave a corner in the metropolis, sit around his design, and talk.

When I met him, he was already excellent. When discussing the collection of graphic design works of Minorities Kitchen with him, our teacher found that his young head was full of creativity, and he had a vision that his peers did not have. We want every student to get an offer from Dream School, but more importantly, let every student get more than one offer. Your collection of works is not only a tool for application, but also your ideas, your infinite creativity, and the potential we see in you to become an outstanding designer. What we do is to make your potential a real ability. Just like Wei Yaquan's Minorities Kitchen, he won numerous awards with this collection of works, and had taken a big step towards his dream before getting the offer.

In fact, the art education of natural light is also like a Minorities Kitchen. Here we look at the ancient and modern time and space, and there are many things. Here we can regain our dreams, turn your flying horse into a down-to-earth one, and your ideas will become tangible creativity here.

Graphic design for art study abroad

T H E B O O K H O U S E · Bookstore

The Book House is a concept bookstore integrating reading culture and themed coffee. It will be opened in Manhattan, New York, the most central cultural and art center in the United States. The e-commerce platform quickly seized the user resources of physical bookstores, and the traditional bookstore brand needs to create a better bookstore experience for customers through a diversified brand mechanism. The brand image design takes simplicity as the starting point, and the rectangular outline of traditional books as the basic design element. Through the combination of basic design elements, words and other graphics, it extends a series of interesting visual applications from the core image design to the guide design, highlighting the unique temperament of the brand and expressing the unique attitude and spirit of the current consumer groups.

W E I Y A Q U A N · Image Design

This is the brand image I designed for myself, which is overlapped with the common points of the three letters "W", "Y" and "Q" to form my personal logo. The color of the whole brand design is black and white, mainly to highlight my simple design style. Use words and short sentences to replace unnecessary auxiliary patterns, and have a hypothetical dialogue with the audience, so that there is a communication between the plane and the audience.

To pole P a c k a g i n g

The packaging logo is inspired by the hills and sunrises with natural flavor and Chinese cultural beliefs, and its shape and characters are combined. The package is divided into three flavors: "lemon", "cherry" and "blueberry". The design uses the style of Chinese watercolor painting to describe the corresponding fruit. The three solid color blocks are taken from the shape of chocolate, and the color is filled with the national color of Chinese watercolor painting. The overall packaging is simple and generous, with a faint Chinese style on the avant-garde format composition and black wrapping paper.

G o l d e n M e l o d y A w a r d s · Golden Melody Award

The Golden Melody Awards 2016 is a music award ceremony, and the mixer and volume lines are my first instinct. Through the graphic extraction of images, I took the extracted rectangle, square and lines as the basic design elements of this set of brand image design. The use of curved lines and mobilized color blocks to express the sense of rhythm and design of music, thus extending a set of brand image design.

Recommended articles for studying in natural light art:

Which college is the best choice for studying graphic design in Britain

Graphic Design for Art Study | RISD Rhode Island School of Graphic Design Admission Style Research

This article belongs to the original article of Natural Light International Art Education Team. Without permission, it cannot be reproduced commercially in any form. If it is found, it must be investigated for legal responsibility.