How to research the collection of works? Introduce and research methods. A work collection is a collection of artists, designers or other creative people to display their works. The purpose of research is to better understand the needs of target audiences and market trends, so as to create more attractive and influential collections. This article will introduce some suggestions on how to conduct research and research methods.

　　 1、 Importance of research

1. Understand the target audience: research can help you understand the preferences, needs and expectations of the target audience. Through in-depth understanding of them, you can better develop creative strategies to make the works more in line with the tastes of the audience.

2. Understand the market trend: The market is constantly changing, and understanding the market trend can help you grasp the trend and insight into the market demand, so as to reflect the fashionable and cutting-edge elements in your works.

3. Find Inspiration of Works Collection : Through research, you can come into contact with a variety of works and designs to get inspiration and trigger creativity, so as to better display your talent and personality.

　　 2、 What are the research principles

60% first-hand survey+40% second-hand survey

The research runs through the whole project process, not in the early stage

Investigation must go through information collection to summary

Not all research should be included in the composition of the collection

Second hand investigation should indicate academic source

　　 three Research methods

1. Market research: Through conducting questionnaires or face-to-face interviews, you can directly understand the audience's views, needs and preferences. The scope of the survey can be expanded through social media, online platforms or small exhibitions.

2. Competitor analysis: study the works of others in the industry to understand their advantages, styles and market positioning. You can find your own differentiated creativity and find your own characteristics.

3. User participation: interact with potential users and listen to their opinions and suggestions on the works. You can communicate with users through exhibitions, social media, blogs or website messages.

4. Professional opinions: seek the opinions and suggestions of professionals, such as art instructors, designers, etc. They have experience and expertise and can provide valuable advice and feedback.

5. Market trend research: pay attention to the development and trend of the industry, read relevant industry reports, professional magazines, blogs, etc., and understand the latest market trends and innovations.

four Implementation steps of the survey

1. Clear research objectives: before starting the research, it is necessary to clear the research objectives, such as understanding the characteristics of the target audience, finding inspiration or understanding market trends.

2. Design the research plan: select appropriate research methods and tools according to the problem of goal setting, formulate the research plan, and specify the time, place and object of the research.

3. Data collection and analysis: After collecting survey data, sort out and analyze, summarize and screen out the most helpful information for the collection of works. The analysis results should be based on objective data to assess market demand and audience characteristics.

4. Application of research results: adjust and improve the collection of works according to the analysis results, such as adjusting the creative direction, changing the style and material selection. Ensure that the portfolio can meet the needs of the target audience and attract their attention.

In short, research is an important step in creating a portfolio, and information can be obtained by means of market research, competitor analysis, user participation, professional opinions and market trend research. Through systematic research, you can better understand the target audience, grasp market trends, find creative inspiration, and produce more attractive and influential collections.

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