The epidemic in 2020 is a major blow to every industry, but the video media platform is another picture. Disney+, the online streaming media video platform launched by Disney, has a rare momentum A few days ago, Sony bought 4.98% of its shares at a price of $400 million. What's more, Sony bought Class Z ordinary shares that relatively did not interfere with the right to development strategy. In other words, it basically sent money to Station B. Seeing this, students should find that since the outbreak of the epidemic, the art and design industry has suffered less fluctuations, and even positive growth. In addition to the design industry related to necessities directly linked to epidemic prevention, it belongs to the digital media system. Now, let's take a look at how Sony's acquisition of Station B has inspired and helped the production of overseas works collection?

Maybe students will think that these things have little direct relationship with us when we are still students, but in fact, they are not. Under the retrogression of the epidemic, whether students of digital media system or not, they should look at the huge influence of digital media related industries in the art and design circles, as well as the influence on the future trend of art carriers. Today, based on Sony's strategic investment in Station B, we will lead students to understand the trend and impact of this event on the digital media system and digital media in the art world.

　　 You don't know, bilibili

Although students may be no strangers to Station B, in everyone's perception, Station B seems to be just a gathering place for anime circle, two-dimensional, niche culture, and spoofing ghost animals (no label classification, start with me!), but in fact, the water in Station B is much deeper than that of ordinary people.

In the field of games and animation in my hometown, Station B can be regarded as the real "making a lot of money with dull voice". In the field of games, although Station B is the largest game video exchange platform in China, it is not satisfied with this. In recent years, b station is trying to transform to the r&d end of the game through investment.

Not only has it become a rapidly growing "game publisher" in recent years, but also in July last year, it launched five independent games, including "Kill Demons" and "Delusive Cracks", jointly with Sony and other game companies.

In terms of animation, Station B is also unwilling to be outdone. At the domestic animation conference last November, it launched 27 domestic animation works such as The Legend of Immortals, and 13 new animation projects, including My Three Bodies, which accounted for almost half of the original domestic animation.

But it is not just in the field of animation and games in our hometown. We see that Station B has grown into a leading video platform in China in the field of professional knowledge learning. Among them, the most popular computer science class has as many as 248 thousand videos in Station B.

As for the fields of art and design that students are familiar with, how many students who study design have not looked for a tutorial on Station B? And many relatively small subjects, as well as the official courses of top universities at home and abroad, can be found on station b, and often more than one million broadcast.

Pr Tutorial of Station B

Source: bilibili up main doyoudo hole center

The fire of the documentary "But there are still books" jointly produced by Station B last year also shows that this video platform attaches great importance to the cultural industry.

Station B high scoring documentary "But there are still books"

All these phenomena have confirmed that the "ambition" of station b is far beyond the two-dimensional fields such as animation and games, and even beyond the video field. It was once thought that Station B was China's oil pipeline, but in fact, perhaps Station B wanted to do more than the oil pipeline.

After a detailed understanding of the status quo of bilibili, we can easily understand why Sony chose to invest heavily in station B. In the current epidemic situation, the advantages of the digital media industry's characteristics of online communication are particularly obvious.

We can almost foresee from these commercial behaviors that after the epidemic, a new change will take place in both the digital media industry and the entire art and design industry at the level of communication carriers.

In the previous sharing with students, we mentioned the specific application of social media such as B station in the collection of works. What changes have been brought to students in the face of such new trends, and how should we respond to and optimize the direction of our works?

　　 What inspiration does Sony's investment in Station B bring to the production of overseas study portfolio?

You of digital media system

First of all, congratulations. This trend is very important for Studying abroad in digital media In general, it is undoubtedly a great opportunity. But opportunities and challenges often coexist, and the sudden explosion will also bring a series of problems.

The first problem is the audience's aesthetic fatigue caused by the increased use of digital media during the period of mass isolation at home. The "audience" here is the admissions officer for those who are ready to take the road of art study abroad and apply for foreign universities. While the epidemic has brought unprecedented audience groups to online video platforms, it will also raise the audience's aesthetic average of digital media.

Source: Collected works of natural light student Fan

In other words, there may be some new and special digital media ideas that have lost their competitiveness. The concept of film and game, which was popular in the past two years, is a typical example.

Students who choose digital media system should seize the momentum of the popularity of digital media, actively think about and optimize their own creative direction, and grasp the psychological characteristics of the audience by taking advantage of the reverse thrust of the epidemic.

Source: Collected works of natural light student Fan

Other art design majors

For students who are not in the digital media system, the more important thing is to consider how to combine their own artistic design and creation with the "popular fried chicken" of digital media carrier.

Of course, this combination is definitely not a "hot degree" of blindly following the trend, but a reasonable and timely interdisciplinary linkage. Such linkage mode is generally reflected in the presentation and expression of the work, which is also the "communication carrier" of the students' works.

Source: Collected works of natural light student Ma

In the face of the popularity of online video forms, whether from the dissemination of works or the review of college admissions officers, video forms are undoubtedly a huge bonus.

From the perspective of communication, video media has the advantages of a wide audience and small time and space restrictions. Especially under the influence of the epidemic, the amount of time people spend on mobile phones, computers and other electronic products has soared, which undoubtedly has also increased the spread of digital media. And this habit and dependence on electronic products will continue even after the epidemic.

Source: Collected works of natural light student Ma

From the perspective of college review of works collection, in the face of the special situation of the epidemic this year, the global art community, from museums, exhibition halls, auction houses to art colleges we are familiar with, are exploring the use of online models to carry out alternative art activities.

Such alternative activities are not limited to online exhibitions and online classes that students are familiar with, but include a series of art presentation forms of new carriers such as exhibitions, art festivals, project discussions and even performance art held through social media.

Source: Collected works of natural light student Ma

In fact, this trend is also the trend in the art industry that we have found in recent years, which only accelerated the growth by the effect of the epidemic. In the past, our outstanding student works also have a large number of cases of interdisciplinary presentation of works through video and other social media as a carrier.

What inspiration does Sony's investment in Station B bring to the production of our overseas study portfolio? Hope that through today's natural light Art study institutions The analysis of can bring some inspiration for students to think about the creation and presentation of the collection. If you want to know more, please come to Natural Light for free consultation.

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Illustrations, Design, Overseas Students'Collections, Making Secrets, Take DreamSchool!

What should be paid attention to when making overseas works? How to improve your overseas works?

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