Graphic design, also known as visual communication design, usually refers to the process of making (designing) and the final completed works. There are many directions in it! Graphic design can be used in eight fields: advertising design, packaging design, font design, book design, poster design, illustration design, VI design, UI design, etc.

　　 1. Advertising Design

Advertising design is the most common in graphic design.

It is a kind of design activity or process of graphic art creativity for image, text, color, layout, graphics and other advertising elements, combined with the use characteristics of advertising media, to achieve the purpose and intention of advertising through relevant design software on the computer.

The so-called advertising design refers to the intermediate process from creativity to production.

The ultimate purpose of advertising design is to convey commodity information or some public welfare ideas to the public after artistic processing.

▲ Banana+milk

　　 2. Packaging design

Packaging is a comprehensive reflection of brand concept, product characteristics and consumer psychology, which directly affects consumers' purchase desire.

As a comprehensive subject, packaging has the duality of combining goods and art.

▲ Australia Melbourne BARDO Creative Agency designed a towel quilt package for Little Balena cotton products

Their packaging design says that every quilt purchased will plant a tree for the country, which is very effective for advertising

　　 3. Font design

In the plane field, the so-called "font design" is an artistic processing method that changes and reorganizes the shape and arrangement of characters according to certain aesthetic forms.

▲ Graphic Design Collection Font Design The key is to convey the content by artistic means.

　　 4. Book Design

　　 Art Books for Studying Abroad Art (Full name of "book binding design"), which is a comprehensive graphic design discipline, first of all, designers need to have a detailed understanding of the book itself, and then they need to carry out creative ideas according to what they know. The scope of ideas includes book opening, binding form, front cover, back cover, waist cover, font, layout, color, illustration, and even paper materials Planning and design of printing technology.

▲ The book of "Zoo in my hand", paper cutting and three-dimensional paper toys are hidden in this book.

Cut various outlines along the cutting line on each page, and then fold them slightly to become various small animals that can stand. A total of 20 small animals are hidden in the 40 page book.

　　 5. Poster design

The so-called posters, also known as "posters" or posters, belong to outdoor advertisements, which are distributed in public places such as streets, cinemas (theaters), exhibitions, business districts, airports, docks, stations, parks, etc., and are called "instant" street art abroad.

Its design method is similar to that of advertisement, except that the requirements of poster design in visual striking degree are slightly higher than that of general advertisement design.

　　 6. Illustration Design

The illustration design of art study abroad is a kind of plane art that takes graphic (pattern) performance as the main visual carrier. It is an image that uses patterns to express. Based on the principle of the unity of aesthetics and practicality, try to make the lines, shapes clear and lively, and the production is convenient.

Illustration is a universal language in the world. Its design is usually divided into characters, animals and commodity images in commercial applications. It is also a form of painting.

　　 7. VI Design

VI (Visual Identity), translated into visual recognition system, is the most influential part of CIS system.

The well-designed and scientific visual identification system is a fast and convenient way to spread the business philosophy of the enterprise, establish its popularity and shape its image.

It mainly includes logo design, mascot design, office supplies design, etc.

　　 8. UI Design

UI is the abbreviation of User Interface. UI design refers to the overall design of human-computer interaction, operation logic and beautiful interface of software.

Good UI design not only makes the software personalized and tasteful, but also makes the software operation comfortable, simple and free, fully reflecting the positioning and characteristics of the software.

▲ Perfect presentation of music player on mobile device

　　 If you are interested in graphic design and want to learn high-end graphic design courses, you may want to know the following institutions:

　　 1、 Preet College of Art

Pratt Institute is a distinctive art school, founded in 1887. The main campus is 25 acres, located in Brooklyn, and there is also a Manhattan campus in lower Manhattan. It is an applied art school, providing teaching and research in the fields of architecture, interior design, graphic design, art design, industrial design, fashion design, jewelry design, illustration, digital art, creative writing, history, library and information science. Among them, the Department of Interior Design ranks first in the United States, the Department of Architectural Design, the Department of Industrial Design, The Department of Graphic Design is famous in the United States. He has trained many art talents, including famous painters, designers, writers, etc. In 2015, the QS World University Rankings Art&Design ranked fifth in the world and fourth in North America.

　　 2. Rhode Island School of Design

Rhode Island School of Design (RISD for short) is the world's top design school integrating art and design disciplines. Founded in 1877, the school has 13 acres of school land, located in Providence, the capital of Rhode Island, the United States, at the foot of College Hill, and connected to the campus of Ivy Brown University. Among the 25 best design schools in the world of Business Insider, RISD ranked first, beating Yale, MIT, Pratt, SAIC and other strong schools. Rhode Island School of Design and Brown University share social, academic and community resources, and provide students of both schools with the opportunity to choose courses and double degrees. Each major of Rhode Island School of Design is at the forefront of the field, especially industrial design, graphic design, illustration, photography, architecture, interior architecture and landscape architecture.

　　 The employment application of graphic design has been expanding: Online advertising, newspaper publishing, magazines, film and television production, animation, printing, art, photography, architectural decoration, clothing design, network design companies, many emerging and popular professional fields are inseparable from graphic design technology.

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