Graphic Design School: Which one does Tsinghua choose from Saint Martin? This issue of Natural Light takes the graphic design, which is also one of the trump majors of Tsinghua University and Lunyi (represented by Central Saint Martin CSM), as an example, to introduce the differences and similarities of the two education in detail from three aspects: curriculum, application requirements, and employment prospects, for students' reference.
Tsinghua University is closely related to its excellent education quality and recognition, Both its QS comprehensive ranking and QS art and design ranking are getting better and better.
Tsinghua University ranked 15th in the QS World University Ranking in 2021
Which School of Graphic Design Tsinghua or Saint Martin Choose
For our art majors, Does it mean that learning art does not necessarily mean going abroad to study Huangyi Lunyi , on Can China enjoy top education? What are the differences between domestic education and foreign education? Which is more suitable for you?
In this issue, natural light is also Tsinghua University and Ethics (based on Central Saint Martin CSM as representative) One of the trump majors of Graphic Artist Designer For example, from the curriculum, application requirements and employment prospects, this paper introduces the similarities and differences between the two education in detail for students' reference.
Curriculum
Central Saint Martin
Central Saint Martins College of Art and Design
Undergraduate major:
BA(Hons)Graphic Communication Design
3-year system
Postgraduate major:
MA Graphic Communication Design
2-year system
There are three schools of Lunyi that have set up four majors related to graphic design. Each major has different emphasis. Today, we will take the representative Central Saint Martin as an example to introduce this major in detail.
Graphic specialty is the old specialty of Saint Martin CSM, undergraduate The length of schooling is 3 years full-time, Undergraduate graphic major ranks first among students studying in the UK The curriculum of this major focuses on five core processes: Typography, digital, background, image and printing Students can also get access to photography, printmaking and printing. These contents will run through the whole course to train students to become Interdisciplinary, diversified or very prominent in a specific field Artists and workers.
Picture of CSM official website
The graphic design major of Saint Martin combines the existing industry environment to provide students with a solid foundation in core language, context and application, and encourages students to explore its boundaries.
In the first year of undergraduate study, students will focus on theoretical courses, so that they can learn the introduction to graphic communication design, the media and methods of graphic design communication practice, and later will learn the courses of brand, illustration, image production, information design, drawing and publishing, exhibition design, interaction design, and sports photography. These courses are classified into five categories, Students can choose 3 according to their interests to study and practice.
In the second year of undergraduate course, students will begin to learn theoretical knowledge based on the consolidation and study of the first year Explore and develop core skills Students can learn the interrelationship in the design practice landscape and explore the concepts of collaboration, participation and relationship with the audience. This phase will pass Lectures and seminars In the same way.
In the third year of undergraduate course, the college focuses on cultivating students' ability to find, solve and set problems. Students will carry out situational exercises and community practice to improve their professional depth and practice situation and prepare for the professional practical ability required for graduation. The practical activities in this stage will be led and guided by experienced professional teachers.
Saint Martin Graphic Design Postgraduate major Unlike most 1-year systems in the UK, Full time education for 2 years This major is a comprehensive major, which attaches importance to interdisciplinary fields, encourages students to combine contemporary culture and media, changes the traditional pattern of graphic design, and tries various emerging majors, such as book design, illustration, and virtual reality technology.
Picture of CSM official website
The course is divided into three units of learning. Each unit is related. The knowledge of all units is consolidated through a series of course lectures, and further progress of the course is supported by providing a broader context for the research and practice of graphic communication design.
Unit 1 : Taking graphic communication design as the research object
The purpose of the first unit is to introduce students to the knowledge practice and research topics of graphic communication design. This module includes a series of topic introductions, critical discussions and seminar activities.
Unit 2 Situational Practice in Graphic Communication Design
Unit 2 provides a framework to challenge and strengthen students' special positions as designers. In this unit, students' works will be strengthened through contact with the audience and the public. For example, students will attend the annual seminar of the course.
Unit 3 : Graphic Communication Design Topic
The last unit synthesizes and constructs the students' experience in Unit 1 and Unit 2. It discusses how to expand graphic communication design as a research topic when inquiring about the details and process of production.
From the curriculum, we can see that both undergraduate and graduate students are Prefer practical courses Undergraduate courses focus on training students in graphic design Relevant theoretical and practical abilities , while in the graduate stage Higher depth requirements and more conceptualization 。
Tsinghua University
Tsinghua University
Undergraduate major:
4-year visual communication
Postgraduate major:
3-year visual communication
If you want to know which domestic universities have strong visual communication, The Central Academy of Fine Arts and Tsinghua University must be in the top two. Therefore, if you can go to Tsinghua University to read visual communication, you will already enjoy the top education in China.
The visual communication major of Tsinghua University is set up in Tsinghua Academy of Fine Arts. From the curriculum of undergraduate and graduate students, we can see that Emphasis on theoretical courses It's very high.
The contents of undergraduate major study are mainly divided into School level general education (46 credits) and Specialized courses (116 credits) Two parts.
School level general education includes ideological and political theory courses, physical education, foreign language courses, etc. Specialized courses cover a wide range : Decorative art, brand image and visual system, packaging design, font design, illustration art, book design, advertising design, dynamic graphics, digital media art and many other art design fields. This is important for the future of students Multi aspect development It is of great help.
Postgraduate courses include public compulsory courses (no less than 5 credits), professional courses (15 credits) and academic and professional quality courses (no less than 2 credits).
The graduate program is tutorial system , cultivate and adopt Course (link) learning and Dissertation research The specific research direction shall be jointly agreed by the instructor and students.
Comparison Summary
We can see from the curriculum of the two universities that, The CSM undergraduate major of Saint Martin pays more attention to practice and integrates theory into practice Pay attention to the cultivation of innovative ability and thinking; Tsinghua University has a comprehensive curriculum Focusing on the cultivation of professional ability will help students become design practitioners in the future.
In terms of graduate students, Saint Martin CSM is more practical , be able to participate in specific projects under the leadership of tutors, and pay attention to the development of exploration and research ability; Tsinghua University implements a tutorial system and prefers academic research, It can well train students' research and academic ability.
Application requirements
Central Saint Martin
Central Saint Martins College of Art and Design
Graphic design, as the trump specialty of Saint Martin CSM, naturally has a very fierce application competition, so the requirements for applicants are also very high, especially the quality of the collection. By showing the production process of the collection, the examiners can see their creativity, logical thinking, ability to raise and solve problems, and versatility. The general requirements are as follows——
undergraduate:
It is very difficult for domestic ordinary high schools to directly apply for St. Martin's undergraduate degree. They usually need to have A-Level or AP scores. Other conventional materials include personal statements, letters of recommendation, personal profiles, portfolios, academic degrees, transcripts, etc.
graduate student:
IELTS 6.5 or above, personal statement, recommendation letter, personal profile, study plan, portfolio, university transcript, etc.
Tsinghua University
Tsinghua University
The application difficulty of Tsinghua University is obvious to all, so here are no more examples. The natural light will introduce the test method.
Senior High School Student Examination undergraduate It is necessary to participate in the unified examination and the college entrance examination. The unified examination focuses on students' painting skills such as sketch, color, sketch, modeling, etc., while the college entrance examination examines students' cultural scores.
Graduate student entrance examination It is divided into the preliminary examination and the second examination. The preliminary examination is the national unified examination. The examination subjects are shown in the following table. You need to submit your portfolio for the second interview.
Comparison Summary
To apply for a British undergraduate college, it is best to study in an international high school early. Students in ordinary high schools can choose to study in a preparatory course for one year as a link to enter the undergraduate course. Creativity and ideas should be put first in the preparation of the portfolio. When applying to Tsinghua University, we should pay more attention to the practice of basic painting skills in terms of art majors.
In terms of graduate students, Saint Martin CSM attaches great importance to the professionalism, extensibility and interdisciplinary ability of students in this major; Tsinghua University pays attention to theory and professional achievements. Before applying, we should investigate the research direction of the tutor, so that we can know ourselves and the enemy well.
Employment prospects
Central Saint Martin
Central Saint Martins College of Art and Design
Saint Martin undergraduate students have the professional ability to engage in design, A wide range of employment The alumni are engaged in web design, advertising design, information design, illustration, photography, animation, film and television, editing, printing, packaging, brand, exhibition, 3D design and many other professions.
After graduation, More in-depth in design thinking , have a clear understanding of the industry and future development, and have greater influence on changing the art environment. Artists, designers, and teachers are all good career directions.
Tsinghua University
Tsinghua University
There are quite a few students after graduation They will choose to continue their postgraduate studies in the world's top universities. Students who choose to work also have good employability, and can work in print, art and other related positions in Internet, TV stations, newspapers, magazines, large websites and other units.
Graduate students have high scientific research ability , can be engaged in teaching and research, teaching and other work in colleges and universities, training institutions, etc., of course, have enough ability to become an excellent designer.
Comparison Summary
From the perspective of the employment prospects of the two universities, the graduates of the two universities have good employment prospects, St. Martin's undergraduate graduates have the ability to be versatile , capable of many occupations; Tsinghua University % of undergraduate graduates have solid artistic quality, Favored by major manufacturers 。
The graduate students of Saint Martin have deep thoughts on the industry. The graduate students of Tsinghua University have good design skills and scientific research ability. The graduates of both universities can make their own contributions to the industry with their good professional ability.
Summary of today
By comparing the curriculum, application requirements and employment prospects of the two universities, we can clearly see the differences between the two universities. However, no matter which college you apply for, it means you can enjoy the education of top colleges and universities, and the future employment prospects are bright.
But when preparing for the application, we should make preparations as soon as possible, and improve our language performance, cultural performance, professional ability, and other soft power according to the emphasis of the school, so as to realize our dream of a famous school in a better manner!
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