The Paris Institute of Culture and Arts and Paris Business School (PSB and Paris School of Business, Alliance Business School) jointly offer an English master's double degree culture and art management course. It combines the professional knowledge of famous business schools and the professional knowledge of iesa Paris Institute of Culture and Arts in art and cultural market training. In this way, it provides students with a dual ability to take root in the dual culture of management and business culture and all the specific characteristics of the arts and cultural sectors. It has obtained the PSB diploma registered by the French National Cultural Project Management Agency and the first level certification of the art management major of the IESA Paris Higher School of Culture and Arts.
Master of Arts and Culture Management
IESA Paris Higher School of Culture and Art Management Founded in 1985, under the supervision of the French Ministry of Culture, IESA provides students with professional teaching in the fields of art market, cultural undertakings and cultural heritage, and issues French national level I to II diplomas (certified as master's and undergraduate diplomas respectively by the Ministry of Education of China). IESA has 5 national diplomas, 4 professional departments and 3 research centers; 400 professional visiting teachers, including professors from the Ninth University of Paris, inspectors from the Ministry of Education, French cultural heritage commissioner and many other famous people; It has branches in London, Lyon and Beijing; Establish academic and teaching cooperation with Sorbonne University in France, Warwick University in Britain and Tsinghua University in China. Founded in 1974, PSB Paris Business School is an elite high school business integrating outstanding academic, international vision and professional experience. PSB is a member of the French Federation of Universities, the European Foundation for Management Development (EFMD), and the Association for the Promotion of International Business Schools (AACSB). It is one of the first French business schools to obtain the AMBA international certification. Graduates can obtain the Master of Science degree certificate issued by PSB and the MBA diploma awarded by IESA.
Teaching language: English
Length of schooling: one year
Curriculum:
Business courses: art history, marketing management, strategic management, international business, financial management, digital business
Training courses for leadership and professional skills: leadership and management skills (training courses jointly held with the Florent Theater Academy), career management, business war simulation, research methodology, efficient digital financial tools, business tours to European cities
Direction of performing arts: intellectual property rights, event management, legal environment, history of performing arts, European policies and cultural heritage, social survey and field investigation on performing arts, cultural industry economics, performing arts management practice
Art direction: art history, museum legal norms, intellectual property rights, performance art and exhibition planning, entrepreneurial innovation, cultural industry project financing, art tax policy, social investigation and field investigation on art market, legal environment elective courses: cross-cultural management, European market, comparison of commercial law, public relations, event management, French Online Course: Fashion luxury Corporate management, art and cultural strategies, marketing in the digital world, leading art and cultural innovation, emotional business, business negotiation
IESA Art Management The MBA program focuses on the internationalization of the art field. Students from different countries and cultures are taught by in-service professionals, most of whom have rich international experience in art management.
Application requirements: IELTS 6.0 or above, four-year undergraduate
Tuition: 18000 €
Employment prospects: art experts, artist management, art director, digital communication and marketing, event production, exhibition planning, festival management, gallery management, human resource management, marketing communication, revenue development, special event planning, strategic planning, theater production, etc.
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