Most people think that, Like Creative advertising It is a graphic design work, but in fact it is not. Creative advertising can cover a wide range of areas and fields, including online and offline forms, and its ways of expressing creativity are also diverse, Images, graphic works, music, hand drawn graffiti, and even interactive and interactive devices Can be used as the media of creative advertising . Now natural light London University of the Arts UAL- London School of Communication Application Creative advertising Let's talk about it in detail Creative Advertising in Britain 。
from British art study LCC Advertising, London School of Communication We can see the cover of "word", "ICU", "store" and "education"; Foreign art colleges Creative Advertising Course It is not the simple cultivation of graphic designers like most domestic art schools. Compared with the accurate definition of the design field, In fact, foreign universities pay more attention to cultivating students' comprehensive quality, creative thinking and design expression ability Similarly, from the official website of LCC:
In the relevant professional courses, LCA will provide students with sufficient space to develop their creativity as if they were flying in the sky. Students only need to follow the needs of the brand. Within this range of needs, students can have unlimited imagination and free creation. LCA will provide students with very rich resources.
Industry guest lecture series
Industry collaborations
Excellent employability
Internship opportunities
Collaborative Project
In the course arrangement of "creative advertising", the students' ability required and cultivated by the course as previously introduced is not skilled software skills or painting skills, but students' creative ideas Creative Advertising Course for Studying in British Arts in The course will mainly focus on two directions: copywriting and art guidance. Students can choose the direction they like. The school will also divide different studios according to students' choices. Each studio will include students from both directions. Students will work together to develop their creativity and finally complete their usual learning, which will take "campaign" as the unit.
LCC Campus Library
It is still the case that British art studies in LCC of London Media College. Let's take a look at the school's curriculum:
Each year's course has its focus and significance. For example, the course of Year 1:
Introduction to Advertising:
Industry,Culture and Practice
Launch
Agency Life
Pitch
Advertising:Theories and Contexts
In the whole process of teaching and research, LCC of Communication College London will guide students to learn how to present, how to pitch, and at the same time understand the cutting-edge technology, learn to use the digital media platform, so as to contact more consumers, understand consumer psychology, advertising theory, learn to do media budget, etc.
Another example is Year 2:
Creative Futures
Advertising Futures
Consumer Insight
Creative Strategy
New Media and Digital Cultures
Collaborative Project
The orientation of creative advertising course is mainly "advertising communication psychology" and "consumer psychology". Students will learn in the form of combining theory with practice, and the school will also provide students with corresponding resources.
Studied in various studios of London Media College LCC
When completing the "campaign" of school homework, students do not need to consider whether this idea can be implemented. As long as there is a certain scientific and technological basis, they can think boldly about any idea. For students who love thinking and fantasy at ordinary times, advertising is definitely a major worth choosing.
This year, natural light British art students studying abroad London University of the Arts UAL-LCC The achievements and teaching of relevant majors are also absolutely worth your creativity. Based on the concept of "six major departments", the division of majors is detailed, interdisciplinary teaching between departments, and the overseas classroom is the main teaching mode, to provide students with the most creative creative experience, while combining various workshops and admissions officer courses to bring you the most unique experience!
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