Window design may be the favorite major of overseas students. This natural light × Hamleys will bring you the latest activity of window design. Together with Hermes window designers and architects from the Royal Society of Architects, we will combine practical project operations to improve the unique high-quality background and feel the impact of design on the commercial market, Experience the linkage between window art and brand display, and the final landing project will have more opportunities to be included in the collection of overseas works, becoming the most competitive display content.

Everyone has a "toy store" in their childhood memories, which gathers all the fantasy and fun of childhood. Which game did you like best in your childhood? What does your favorite toy look like? The toy store is probably the most dreamy amusement park in the world. Hamleys， One of the most famous toy stores in the world, and also the oldest chain toy store in the UK, it has the most laughter and happy imagination in the world. It has won the exclusive privilege of the British royal family and the green badge logo awarded by the royal family. It is a landmark tourist site in London, England.

Britney Spears, Mrs Bess and many famous stars are regular visitors here. It is also the location of Kubrick's "Eye Opener". Nicole Kidman and Tom Cruise left classic scenes in the film history here. In 2017, this century old toy store Hamleys, Came to Beijing, China and opened the world's largest Hamleys branch in Wangfujing Street.

He is a window designer for Hermes, serving Huawei, COFCO, Marriott and Kempinski, and his graduation works are shortlisted for the Red Dot Design Award; He is a member architect of the Royal Society of British Architects, and has studied in many countries in Britain and Japan; They are experienced designers and professional trainers of natural light works. Now, here's your chance! Work with them to "play" in Hamleys and create the most imaginative window display ideas!

Natural light × Hamleys

Together with Hermes window designers and architects who are members of the Royal Society of Architects, we have created the best toy store in the world, let the memory of the toy store reappear here, decorate the toy store with imagination, and bring joy to more children with design.

Mr. Zhang's window design works of Hermes

Immersive whole process learning, professional foundation preparation, combined with practical project operation, unique high-quality background improvement opportunities, feel the impact of design on the commercial market, experience the linkage force between window art and brand display, and finally the landing project has more opportunities to be included in the overseas study portfolio, becoming the most competitive display content for overseas study applications.

        Tutor introduction:

As a window designer of Hermes, he has provided design services for many large enterprises and institutions, participated in the product transformation project of the local hospital ward in Rochester, worked in ArtOne Art Company in the United States, and has multiple professional abilities in mathematical computer and industrial design.

Teacher Zhang

Tutor of Natural Light Industrial Design Collection

Rochester Institute of Technology - Industrial Design

Good at: industrial design, interaction design, user demand analysis, overall project control

Mr. Zhang, professional product designer, interaction designer, device designer, project planner. Mr. Zhang graduated from Rochester Institute of Technology RIT industrial design major, who participated in the product transformation project of the local hospital ward in Rochester during his study abroad; Jointly develop personal desktop products with GLTi, a famous North American architectural wall greening company; Individual graduation works participated in the Red Dot Design Award of the year and were shortlisted; After graduating from RIT industrial design major of Rochester Institute of Technology, he worked in Art One Art Company in the United States to develop intelligent canvas system.

After returning home from abroad, he has provided design services for Huawei, COFCO, Tongrentang, Xie Ruilin, Marriott, Kempinski and other large enterprises and institutions; Later, a personal design studio was established. Mr. Zhang has a good mathematical computer background and grew up in a family of product structure engineers. The personal experience of tutoring Mr. Zhang in the industrial design portfolio can help students learn to express design ideas logically and in a balanced way, not only to meet functional needs, but also not to express artistic ideas abruptly, gradually infiltrate years of overseas learning and working experience into students in exchange, and cultivate excellent independent designers.

Mr. Zhang's window works of Hermes

He is a member of the Royal Society of British Architects. He has studied architecture in many colleges and universities in the UK and Japan. He is a deep mentor in raising funds for overseas works of art design. At the same time, he also has multiple identities as a photographer. From religious architecture to contemporary commercial interior design, he has dabbled in many fields and cultural forms.

Miss Zhao

Tutor of Natural Light Architecture Collection

De Montfort University - Architectural Design

Good at: architectural design, interior design, space transformation

Mr. Zhao, architectural design teacher of De Montfort University, a professional architectural designer, a member of RIBA/ARB Part II, a deep fund raising tutor of interior design works, and an amateur humanistic photographer. Mr. Zhao graduated from the Department of Architecture of the University of Nottingham, UK, with a bachelor's degree and a master's degree from the Department of Architecture of the University of Desmond Ford, UK, and then went to Japan's Northeast Imperial University (Engineering Research Department/Architecture, Tohoku University, Japan) for advanced doctoral courses. After graduation from abroad, he continued to adhere to the concurrent study of practical projects and academic theories, and has a lot of work and teaching experience.

Mr. Zhao has been living and growing up in the home of architectural engineers since he was young, so he has been obsessed with the design industry for a long time; Proficient in various construction related manual manufacturing and (traditional and modern) machinery manufacturing and construction processes; Main research fields: religious architecture and interior design, contemporary Japanese architecture and interior design, modern commercial hotel design, old space reconstruction.

Two experienced natural light designers and tutors will spend 9 days with you to see the big from the small, re understand the window design, contact the most authentic and influential commercial brands, and use the window design to reflect the brand development.

Highlights:

　　 Unlock the independent design ability of commercial window

The 9-day detailed course arrangement, from the basic knowledge to the implementation of the scheme, together with the most experienced window designer+natural light instructor, started the window design journey with their own strength in the world's largest toy store. Research together, plan the design scheme together, complete the window design together, and unlock the independent design ability of commercial window in practice.

　　 Working with experienced designers

This overseas practice project will be completed by students together with Hermes window designers and architects from the Royal Society of Architects. Experienced designers will promote the creativity, creative thinking Design Thinking， Start from multiple angles and guide students to cooperate in creation.

　　 Abundant collection project harvest

This course project will finally be implemented in the Hamleys store on Wangfujing Street in Beijing in the form of team cooperation. High quality course practice content and high exposure physical works display will greatly improve the quality of overseas works collection. It will bring you a real and full project experience. At the same time, the final landing project will also become the highlight of your works.

　　 Unique and attractive high-quality background improvement

The collection of works can reflect the ideological dimension and depth of students, and show whether students have unique personal style and strong professional ability. However, overseas art colleges will never only investigate students, but also their comprehensive qualities. This program will become the most competitive background improvement in your application for studying abroad, not only professional skills, but also rich thinking awareness and practical experience.

　　 Immersive project combining creativity with practice

The shop window is the most direct display window of the brand image, and also an important channel to convey the brand concept, release the latest listing information and promote the theme of goods. The quality of the brand is often reflected in the shop window design. The shop window plays the most special role in the commercial market. In this project course, under the guidance of the teacher, students will give play to their creativity and feel the connection between the shop window design and the brand.

　　 Practical challenges of integrating design with business

"Design" and "commerce" are inextricably linked. They influence and map each other. Beijing Wangfujing Hanleys flagship store is by far the largest branch store in the world with the largest single area. The daily average flow of people here can reach 40000 person times. High exposure rate has brought business opportunities for the brand, but also brought great challenges to designers, This window design workshop will face the challenge and influence business with design.

Activity arrangement:

　　 Day 1： December 3rd

10: 30-12:00: Introduction to window design process and overview of window design;

13: 30-15:30: field measurement and understanding of brand culture;

　　 Day 2： December 4th

10: 30-12:00: preliminary understanding of the brand and analysis of actual cases;

13: 30-15:30: determine the design direction;

　　 Day 3： December 5th

10: 30-12:00: Brainstorm in groups;

13: 30-15:30: preliminary conceptual design, docking with the brand;

　　 Day 4：12 month six day

10: 30-12:00: modify and refine the sketch according to the feedback;

13: 30-15:30: purchase sand table materials according to the content of the sketch;

　 　Day 5-Day 7：12 month seven day -12 month nine day

10: 30-15:30: All day production, you can produce your own creative works in the process, and you can play your own creative works on the premise of completing the specified content and obtaining the brand's permission;

Modeling related disciplines need to draw renderings;

Interior and architecture related disciplines need to draw engineering drawings;

Fashion related majors have professional requirements proposed by professional teachers;

Show the work model to the brand and the construction party respectively;

　　 Day 8&Day 9：12 month nineteen day -12 month twenty day

10: 30-15:30: device construction, process review and review, art students can decide whether to participate or not according to their personal intentions;

Teacher Zhang at the construction site of Hermes project

Activity information:

Recruitment target:

Students majoring in interior design, architectural design, modeling, etc; Interior designers and other on-the-job staff.

Number of people: 15

　　 Recruitment and interview requirements:

　　a. Have basic hand drawing skills or basic modeling ability according to their own discipline or industry characteristics;

　　b. Be familiar with various drawing tools;

　　c. Have a complete collection of overseas works or commercial works;

　　d. Relevant business case or project experience is preferred;

　　e. Students or practitioners of non relevant majors can participate in the project as volunteers

Fee: 2400 yuan (20% discount for natural light internal students and Hamleys members)

More topics about studying abroad in brand window design:

Her collection of overseas clothing design works was displayed in the window of Parsons Fifth Avenue in the United States

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