When perceptual art meets rational science and engineering, when artists meet research scholars, the multi-disciplinary dimension wall is broken, when art schools and myths in science and engineering meet, what kind of magical products will emerge between them? Probably RCA Royal College of Arts union Imperial College IC Of IDE、GID and Service Design Look like it! everybody Art study abroad application Huangyi The children's shoes, hearing these abbreviations, do you feel very collapsed? Without saying more, let the natural light open today's cracking lecture hall!
Royal College of Art RCA × Imperial College of Science, Technology and Medicine IC
Application for studying abroad Royal College of Art As the No.1 in the minds of countless students and Dream School, RCA's strength is not boasted. It has ranked first in the world for three consecutive years and is the only school in the world with full scores for many years in the QS' academic reputation of art 'evaluation index, which is enough to show its power.
Such a heavyweight art school naturally has its own distinctive features. RCA is the only one in the world that only enrolls Graduate students applying for art study abroad The students' art schools and teachers are all internationally renowned artists or designers. Everyone should be familiar with RCA, but what is IC?
IC Imperial College London , a world-class university of science and engineering, a member of Russell University Group, and Oxford Cambridge University, University College London, London School of Economics and Political Science And called "G5 Super Elite University". Among the major categories of overseas studies, the university is always in the top ten of various lists. Among the alumni of the university, there are 14 Nobel Prize winners, 3 Fields Prize winners, and many academicians of the Chinese Academy of Sciences.
If RCA is a myth in the field of art, then IC (Imperial Technology) has a more important position in the field of science and engineering than any other. It is such two super universities that the difficulty of applying for any major should be unimaginable. But even so, the two universities still think they are not good enough and insist on binding cooperation.
With the strong combination of the two universities, our focus today has come into being—— IDE、GID、Service Design Whether it is GID, IDE, or Service Design, it is more appropriate to call them cooperation projects between RCA and IC rather than professional ones.
There are subtle connections and similarities among the three cooperation projects, but there are also huge differences. Let's take a closer look at them.
These three programs are two academic years, and students can obtain double degrees of RCA MA and IC MSc after graduation!
IDE---Innovation Design Engineering
420 credits
2-year programme
Full-time study
IDE is the oldest of the three cooperation projects between RCA and IC. The project has a history of 35 years. The number of IDE recruits worldwide every year is only 30-40. Many students who have some knowledge of IDE (GID) may regard it as simple Interaction design, industrial design perhaps User experience design , but in fact, IDE (GID) is not like this!
IDE (GID) is an innovative project that attaches great importance to interdisciplinary, and the focus of learning is not limited to Interaction design, industrial design Or user experience design. The program encourages students to obtain subversive design thinking, practical experience, emerging technology ability, cash engineering ability, innovation awareness and dialectical thinking ability for contemporary enterprises and markets through observation, exploration and design.
If an IDE must be defined, it should be a comprehensive discipline that designs and creates social value based on human behavior patterns and interaction and industry, just like its name Design+Engineering, IDE The fields involved are very broad, including but not limited to: culture, politics, economy, engineering, biology, design, industry, scientific research, etc.
IDE mainly focuses on two aspects:
Disruptive Market Innovation-DMI
Experimental Design-EXP
The former combines market, science and technology, and product design to launch innovative products to the market, while the latter relies more on science and technology and innovation to explore new environment, new technology, and new design. The students of this project come from different countries and regions in the world with different backgrounds and cultures. The collision of different cultures has comprehensively stimulated the students' creative and thinking awareness.
In the process of learning, students can access various projects around the world. For example, the school has led students to participate in the "China Rural and Urban Migration" project in cooperation with Tsinghua University; "Food and the Future" project in cooperation with Tsukuba University in Japan; The "Creative Industry Development" project that may cooperate with Ghana in the future.
During the project, students will not only cooperate with IDE students, but also with students in other RCA majors, such as Fashion design, visual communication, vehicle design, art history Etc. At the same time, the partners of the project are giants in various industries, such as Coca Cola, BBC, Unilever, GUZZINI, LG, etc.
At the beginning of the first year, students will learn some basic courses related to their major and participate in many workshops and Master Classes. Through exchange and learning with international top masters, we can cultivate our professional skills and accumulate relevant experience. At this stage, the project partners include Ford, Unilever, Vodafone, etc.
At the beginning of the second year, students will try to complete some independent projects, group projects and long-term projects.
GID-Global Innovation Design
420 credits
2-year programme
full-time study
GID can be said to be the most favorite of the three projects of natural light!
Just look at the name: "Global", which can be visited almost everywhere in the world, but what does this major do? In short, GID is the global upgraded version of IDE However, it is different from IDE. GID is a very new project, both in terms of professional content and research fields, and in terms of the teaching model of courses.
GID is committed to paying attention to the dynamics of globalization. Its research fields include market, economy, enterprise, culture, medical health and many other fields. By solving problems for enterprises in various fields, GID can meet various needs under the globalization environment. Therefore, the project welcomes students from all over the world, regions and countries, as well as students from multi-disciplinary, environmental and cultural backgrounds, It can inject fresh and creative content into the research in this project. Just like the "Global" in the project name, students who choose this project will choose their own research direction in the second academic year (three or four semesters).
The two research directions provided by the school for students are different. Not only are the research directions different, but also the routes are different--- Students should choose to go to the cooperative organization of the school for the next stage of learning!
For students studying abroad in art in 2018, the school provides the following two directions:
London–Tokyo–New York
(Corresponding partner: Keio&Pratt)
London–Beijing–Singapore
(Corresponding partner: Tsinghua University&Nanyang Technical University)
No matter which direction you choose Art of Studying Abroad All the relevant funds are borne by the school, which is envy to tears!
Service Design
240 credits
2-year programme
Full-time study
Speaking of Service Design, if you think you have finally met a major you understand, then you are... really wrong!
Royal College of Arts RCA and Imperial College of Technology IC Of course, the Service Design of these two unusual schools is also unusual. In this project, Service Design is regarded as a discipline to study human behavior and social culture. For students who choose this major, they need to be able to integrate multiple design fields and use this as a starting point to create solutions that can systematically solve problems, It may change the public service and living community, may provide a new value concept for the company, and create a new social value and development space for all service customers.
At the same time, Service Design should be the most interdisciplinary project among the three cooperation projects. All learning content will be Interdisciplinary teaching environment Service Design has many research fields, including retail, finance, banking, transportation, health and education. Among them, health, social welfare, energy and environment are the main research directions. In the first semester of enrollment, students mainly focus on the public basic courses of the Design Institute, as well as some courses focusing on professional content. In the second semester, students begin to learn professional courses systematically.
In the second year, students will not have too many theoretical courses in classroom form, but will focus on the actual project. After selecting a tutor, the school will provide three learning platforms for students of the project:
Creating new Consumers Services；
Public Service and Policy Innovation；
New Services and User Experiences；
Students in the above three directions can choose one of them as their main learning direction, or they can study in the three fields at the same time. The school hopes that through this structure, students can better master professional skills, spread creative thinking, and adapt to the actual service design market.
RCA Royal Academy of Arts Service Design In a real sense, we have achieved "interdisciplinary" not only because this major is a cooperative project with Imperial College, but also because the school will provide students of this major with very unique and rare practice opportunities. Students can participate in real practical projects in their daily learning and cooperate with various public departments. Under this teaching environment, More divergent thinking and creative awareness can be obtained.
Companies and institutions cooperated by the school include: Jaguar Land Rover, IBM, the British Ministry of Justice, IDEO, Royal Bank of Scotland, Barclays Bank, Samsung, Tesco, McKinsey, etc; Resources can be said to be quite abundant.
That's it Royal College of Arts RCA × Imperial College of Technology IC Three strong cooperation projects! Are you ready to move like the natural light! More about Royal Academy of Arts, Imperial College of Technology Come to the private letter of natural light!
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