The service design major is also one of the interaction design majors offered by the Royal Academy of Arts. For students majoring in service design for studying abroad in the UK, studying service design at the Royal Academy of Arts is the most competitive. Service design is a subdivision of the major of studying abroad in interactive design. In order to increase everyone's understanding of the major of service design, the study abroad in Natural Light Art will elaborate on the application qualification and collection requirements of the major of service design in the Royal Academy of Arts.
Royal College of Art (Royal College of Art), referred to as RCA, is located in London. The lecturers of the Royal College of Art are internationally renowned artists, practitioners and theorists. The Royal Academy of Arts has the most advanced facilities and excellent research resources in the country, and has an environment to promote excellent creativity and wisdom. The Royal Academy of the Arts welcomes students from all over the world. The Royal Academy of the Arts has a global partnership to strengthen the extensive links between leading arts and design, cultural and educational institutions, and in business, to seek partners at home and abroad.
The Royal Academy of Arts is the only full graduate university. At the Royal Academy of Arts, students and staff have a unique design environment for learning and practicing art, and have designed an art environment. In 1967, the Royal Academy of Arts was granted the right to education by the Royal Charter. The Royal Academy of Arts was designated to promote learning, knowledge and professional ability, especially the level of fine arts. Through teaching, research and cooperation, create a good development space for students.
1、 Entrance requirements for RCA service design:
Service Design students will have an eclectic mix of design disciplines, experience and expertise from the worlds of business,technology and creative industries.The linking factor is intellectual curiosity,personal drive and a capacity to work as a creative team, while inspiring rather than diminishing each individual’s own creativity.The Service Design MA is designed for students with the following characteristics:Experienced designers, especially communications and product designers seeking to significantly expand their capabilities with services and service systems design and engage higher up the value chain in terms of strategic design and delivery.This may include the coordination and leadership of a project involving several other design disciplines.
Recent high-performing graduates from design disciplines as well as from computing and other technical disciplines, seeking to develop their design capabilities and create higher value added services for their clients.It is also designed for budding designer entrepreneurs interested in launching new service led business ventures through the multiple award winning RCA business incubator.Mid and senior professionals from industry and the public sector, with evidence of their creative talents as demonstrated by leadership of innovative projects,who are seeking to enhance their capabilities and apply a design led approach to the transformation of consumer,business to business,and public sector services e.g.health service or home office professionals, service designers from telecommunications and hospitality sector.
Students majoring in service design will have design disciplines, experience and expertise from business, technology and creative industries. The connecting factors are curiosity of knowledge, personal motivation and the ability to work as a creative team, while encouraging rather than weakening everyone's creativity.
The Master of Service Design is designed for students with the following characteristics:
Experienced designers, especially communication and product designers, hope to significantly expand their functions through service and service system design, and enhance the value chain in terms of strategy design and delivery. This may include coordinating and leading works involving several other design disciplines. Recently, high-level graduates from design disciplines, computer and other technology majors seek to develop their design ability and create more value-added services for customers. It is also designed for budding designers and entrepreneurs who are interested in launching new service-oriented commercial enterprises through the award-winning RCA business incubator. Middle and senior professionals from the industry and the public sector, relying on the innovative talents of the leaders of innovative works, have proved that they are trying to improve their ability and adopt a design oriented approach to change consumers, business to business and the public, such as health service or home office professionals, and service designers in the telecommunications and hotel industries.
2、 Service design portfolio requirements:
Only use The online application form and online collection submission process of the Royal Academy of Arts can accept the collection online . Please ensure that:
Your online collection submission can be viewed in any standard browser. You have checked and checked whether your submitted works are in the way you intend to see them in the web browser (preferably Firefox) on different computers (that is, the computer you submitted is not, please check whether your files have been uploaded to our server correctly) You can adjust your work so that the reviewer can judge your submission in the way you want to express yourself- They only watch your works for 15 minutes at most 。
Suggestions for RCA service design portfolio:
The collection of service design works of the Royal College of Arts should show:
Excellence in your current expertise, research field or professional activities
Evidence of your interest or ability in service design study abroad and related fields
A sample of your creativity or relevant personal interests.
This may include: works and exercises from previous degree courses; Examples of relevant professional works; Personal sketchbook; Self created works; Evidence of three-dimensional capabilities, as well as examples of creative work in any other field. The portfolio is a visual representation of your skills, experience, interests and potential.
Please remember:
Including the great achievements of your current and past roles
Show works/examples of works showing your knowledge and interests in the field of service design • convey some special content about you
Clearly describe your role in a team work
Keeping clean, simple layout and clear communication are the key to success
Add a resume to the service design portfolio - we have an application form, but it's always useful to see more information
Let it stand out. We have many collections to view, so that your service design collection can break the rules and reflect its particularity
If you have no design experience, please tell us your commitment or try hard - we are looking for potential,
Service design portfolio requirements
Request a personal statement of up to 500 words 。
You can upload up to 20 personal works or works to your service design portfolio. These can be single images, designs consisting of multiple images (such as publications), presentations or moving images or audio clips. You can add another six picture libraries to support each of your works. You should provide a description of up to 100 words for each work image and a title of up to 50 words for each gallery image. Movable image or sound works shall not exceed five minutes (If you are invited to the second part of the interview, you will view all your works).
You can include website links, such as your personal website, but you must support your main submission. If there is a website designed specifically for customers, you must explain your role in the design and implementation process. The image should be in an acceptable format (see format below) to the following Recommended size: width: minimum width 400 pixels, recommended 1024 pixels (larger images will be resized) height: minimum height 400 pixels recommended 768 pixels resolution: must 72 dpi (dots per inch) - adjust the maximum file size of all images appropriately: 2mb for each image, 80mb for movie files File format: JPEG, PNG, MP4, MOV, M4V Website (please note that PDF file is not suitable) . For each work, you must indicate: (Related) Production date in the title Size (cms) Length (minutes) 。
3、 Interview (if invited)
You should bring with you a portfolio containing a selection of your online submission in its finished physical form, as well as your most recent work or work in progress,together with supporting research material.The entrance exam comprises of an interview(15 minutes in duration)and a creative exercise(1 hour).All work must be taken away after the interview.For full details of cross-College entrance requirements and portfolio requirements(if applicable), see MA Entrance Requirements.
You should bring a collection of service design works, including the completion form of your online submission, your recent works or ongoing works, and supporting research materials. The entrance examination includes an interview (15 minutes) and creative exercise (1 hour). All works must be taken away after the interview. For more information on cross college admission requirements and portfolio requirements (if applicable), see "Admission Requirements".
Cross College Entrance Requirements
Whether or not to be admitted is judged according to the criteria for senior undergraduate works (such as those reflected in the service design portfolio or degree classification) or the results of senior submissions at the same level. The results submitted by the applicant must also demonstrate maturity and readiness for pre master's study experience. Applicants must generally obtain a relevant undergraduate degree or equivalent qualification. The Royal Academy of Arts recognises that any degree, diploma, certificate or official qualification issued by other universities or higher education institutions as an equivalent qualification will be awarded after successful completion of at least three years of study. Study is generally open only to those who hold a certificate issued after completing all courses of high school education. Other qualifications may be approved if the Academic Council believes that the applicant is capable of successfully learning.
ABCD has the right to judge to what extent the qualification or experience for partial performance of its requirements is acceptable.
No matter which course you apply for, you need to prove that you have the following abilities:
Potential to benefit from and contribute to the learning program
Previous knowledge and experience indicate that it is possible to obtain independent and necessary professional discipline training
Respect cultural differences and expression in art and design
Openness of ideas and concepts challenged by oneself and others
Enthusiasm and ability to face problems that need to be solved in preparation for future master's study or career
The Royal Academy of Art welcomes experienced designers, especially those who want to continue their studies in communication and product design. The Royal College of Arts also welcomes applicants in the design discipline or other technical disciplines, and people with senior professional titles in industry and public service departments (such as telecommunications) can also apply for this course. The Royal Academy of Arts will screen interviewees according to their comprehensive qualities in works and interviews. The comprehensive evaluation will consider the applicant's creativity, imagination, innovation ability, skills and overall interview results, including oral English and service design portfolio!
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