The 2021 German iF Design Award was launched, and the Chinese traditional elements were slaughtered for packaging design! This year's German iF packaging design award received many designs using recycled materials and sustainable packaging. For example, the paper straw and the reduction of the use of plastic bags, which are now advocated, have focused on a design trend of green packaging. In addition, the advantages of Chinese traditional culture are also reflected in this packaging design.

With the sound of gongs and drums and firecrackers, the list of German iF Design Awards has finally come out! This year's iF Design Award may be affected by the new crown. Designers stay indoors and concentrate on creation. There are more works than in previous years. We solicited contributions from 9 design directions and received nearly 10000 design works.

Among nearly 10000 design works, from mobile to industrial design, from user experience to interior architecture, from advertising to service design, All of them reflect the creativity of modern designers. All these award-winning works reflect the popular trend of modern design. Especially in the category of packaging design, we can see many excellent designs.

packing design

Packaging Design

This year's iF Packaging Design Awards received many designs using recycled materials and sustainable packaging. It is better to advocate paper straws and reduce the use of plastic bags, Both focus on a design trend of green packaging. In addition, the advantages of traditional culture are also reflected in this packaging design.

　　 1. Sustainable material use

This time, there are many designers working hard on green packaging materials. 100% recyclable bottles, aluminum packaged water bottles (use 25% recycled aluminum), This kind of packaging design using environmentally friendly packaging materials has won a lot of favor in this iF Award.

Amorepacific

Seoul,South Korea

　　 2. Packaging for secondary use

There are many designs that use reusable materials, not only the materials of reusable packaging, but also the packaging itself. Once the product packaging is removed, can these packaging still play another role? Many packaging designers have begun to consider this aspect. That is, the so-called secondary use, this kind of packaging design will also make people shine.

For example, INNOCEAN's red wine packaging, as a part of the gift box for protecting red wine, can become a simple mobile phone speaker after being reinstalled according to the steps. Scan the QR code on the speaker to get a music playlist suitable for drinking red wine.

There is also a Zen tea packaging box designed by Rice Advertising in Taipei, China. After removing the product, the packaging box can still be used as a Zen ornament.

Rice Advertising Co.,Ltd

Taipei City,China

　　 3. Use of traditional elements

Among the packaging design awards this year, Regional characteristics It has also been used in packaging. Many traditional designs from Europe and Asia are very attractive. This year, many Chinese award-winning works have used many traditional elements , such as dragon and phoenix, or traditional festival elements.

Chinese scroll

China's Combination of regional characteristics and prints , designers draw inspiration from the unique terrain. The colorful box presents a series of complex geological structures, turning the package into a Chinese scroll.

Chinese traditional elements

　　 Many Chinese designers prefer to use the traditional element of dragon in wine bottles However, each package involving the use of dragon elements can produce different designs. For different users, each package is full of meaning of the product itself.

There are also designers According to the wine's own properties, it is combined with the packaging design For example, this Chinese liquor made of five kinds of Chinese herbal medicines enables designers to integrate the medicine box of grasping Chinese herbs into product design from traditional Chinese prescriptions.

The use of dragon elements is not only highlighted in the wine packaging, but also fully included in other products. A traditional rice pudding package from Shenzhen Design Company also stands out from other traditional packages. Combine the traditional food rice pudding with the elements of traditional dragon boat racing.

Traditional elements × new style

of course, There are also product packaging produced by the collision of traditional culture and new style For example, the beverage packaging design from Changsha, which combines traditional elements such as Flower Drum Opera and Mahjong Pop Art Style The combination of painting forms a different cultural packaging.

This cold tea from Beijing uses the traditional images of Tang Seng and Li Bai Memphis Illustration Style Combined, the modern way of drinking tea is reflected in the packaging. The "U Drink, I Drink" on the package shows the time-space dialogue between Li Bai and Tang Monk.

　　 The award-winning use of these Chinese elements is not only the trend of the new national trend, but also the degree of the world's obsession with traditional culture. The classics left behind in these long rivers of culture must be able to be inherited and innovated, and can continue to be popular in overseas markets!

In the teaching of overseas art colleges, we often see the integration of Chinese traditional elements, such as CSM, Central Saint Martin and other colleges, which encourage students to integrate various elements and cultural concepts in their creation.

In the eyes of the admissions officer of art study abroad, the ability to draw the essence from traditional culture and create is also the ability to produce works that can prove their ability.

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As for how to integrate creativity into their own fields, this is the future that each artist needs to explore.

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