In the era of fair appearance, besides interesting souls, a beautiful skin bag is also very important; I have to say, okay Visual image design It can really make people remember the products; Good looking and interesting product/packaging design can not only improve the visual image, but also show the unique personality of the brand, and make a deep impression on consumers! Product/packaging design WORKSHOP theme Do you want to try the activity? Now comes the opportunity!

Natural light x Nosh

Selection activities for works of parent-child coffee shop

Integrate physical projects into your portfolio

It is a valuable opportunity to cooperate with professional instructors and designers of brand Party A to complete the final scheme. Including multi-dimensional design practice, feasibility study, Visual design, product design, packaging promotion design Once the works are selected and confirmed to be implemented, you will be able to get generous scholarships, official certificates of recognition and letters of recommendation signed by the senior management!

　　 Brand introduction:

Nosh is a high-quality green organic infant food brand popular in the United States. Food meets the standards of the U.S. Food and Drug Administration (FDA), and has become a popular brand of snacks for infants and young children in more and more American families. All Nosh products are organic raw materials with natural ingredients, no artificial pigments, and no preservatives. While preserving the original taste of the food, they can meet the needs of balanced nutrition in all aspects for babies, and will not cause the burden on the intestines and stomach.

　　 Highlights of design WORKSHOP theme activities:

　　 Domestic and foreign tutors join hands

In addition to the mentor of Natural Light, Natural Light also invited Aloysius Kee, executive director of Asia of Nosh brand with more than 16 years of industry experience in the field of mothers and infants. And Jens Pieper, the top creative director in Europe with more than 15 years of experience in graphic design, brand development and packaging, and art guidance. Domestic and foreign tutors work together to help you improve your work in multiple dimensions!

　　 Rich scholarship waiting for you

The students who participated in this activity will be very fruitful! In addition to a valuable learning opportunity, your final works can also be directly integrated into the collection of works studying abroad. After your works are selected and confirmed to be implemented, you can also get a scholarship of 10000 RMB! These are not enough. In addition, you can also obtain an official certificate of recognition! Of course, it is necessary to get the recommendation letter signed by the senior management!

　 Interdisciplinary learning opportunities

In this activity, no matter you are a student majoring in product design, graphic design or visual communication, you can create more mature design works that meet business needs through this design opportunity combining with actual projects. Use cross professional thinking mode to stimulate your creative thinking, make the design more three-dimensional, and enrich your actual project creation experience!

　　 Activity details:

Time: October December

Target group: students who have certain design foundation and apply for British American graduate students (note: this project is only for local students in Shenzhen and Guangzhou)

Target specialty: industrial product design/graphic design/visual communication

Design content:

1) Feasibility study of coffee shop

2) Coffee shop publicity visual design

3) Product design in coffee shop

4) Brand China packaging promotion design, etc

Place: 1902, Jinzhonghuan International Business Building, Futian District, Shenzhen

　　 Tutor introduction:

Aloysius Kee (Singapore)

The executive director of Nosh Asia has more than 16 years of industry experience in the field of mothers and infants, is familiar with the Chinese and Western sales rules, and is especially good at sustainable brand operation. He has rich experience in market development, product research and development, and retailer cooperation.

Jens Pieper (Germany)

Creative director of creative brand marketing agency BENYI, Europe's top graphic designer, has served Hugo Boss, LalaBerlin and many other European brands. In recent years, it has made great achievements in building the brand of mother and baby, and is active in European fashion, culture and life. He has more than 15 years of experience in graphic design, brand development and packaging, and art guidance. At present, he is also a lecturer of Academy for fashion and design (AMD).

Teacher Zhou

Loughborough University

Mr. Zhou graduated from Guangzhou Academy of Fine Arts with a bachelor's degree in visual communication, and obtained Interaction Design of Loughborough University master's degree. Teacher Zhou, British Interaction Design, has been engaged in design work in Singapore and Melbourne for six years. He once served as the assistant art director of the Asia version of Lonely Planet, the world's first tourism brand, and the designer of the MarComm News Logo, a British Internet industry sharing platform and the media cooperation of Cannes Advertising Festival. During his work in Singapore, as a user experience designer, he has cooperated with Unilever, P&G, Uber, Pepsi and other well-known brands for many times. His participation in the project Pantene (P&G Indonesia) Emulsion Repair Campaign won the MMA Smarties Asia Pacific Silver Award, and Meisujiaer (Unilever Vietnam) Spread the Love won the MMA Smarties Vietnam Gold Award. Mr. Zhou has rich practical experience in graphic design, interaction design and user experience.

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