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Beijing Album Coaching, 13 Studios covering all majors, start creativity, unlock summer!

Author: Natural light / Summer Course of Beijing Collection of Works / Time: 2021.05.23 11:28:25
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Does the table have its own independent ideas? A small product will also have the sensory experience of "pain"? As a graphic design major, how do you think about the "programming system" of graphic design technically like a "programmer"? Can musical instruments become visual artistic expression one day? When the illustration moves, does your creativity also get on the plane of imagination The summer course project of Beijing Album Counseling, 13 full professional studio topics, the design promotion from July to August, the professional art tutor team of six major departments, and the RSID foundation year topic of the overseas alliance are waiting for you to solve!


Beijing Portfolio Counseling UCP Interdisciplinary Summer Course


STUDIO 1: The product will think


In the summer program of Beijing Album Counseling, it takes 10 days to go deep into the "inner world" of a table, understand the "emotion" of products and the "communication" between objects and products in life, experience the pain of being hit like a table, and discuss the most philosophical product proposition with natural light in this nonsense topic!


 Summer Course of Beijing Collection of Works


Introduction


"If you touch the table, will it hurt?"


This seemingly "nonsense" but cute question comes from the 2018 ACCD Art Center School of Design Interactive Media Graduate Student Interview. This is a very strange question. Few students will think about products in this way, and few students will truly consider the feeling of a "thing" with an attitude of caring about "people".


However, for students studying Design Innovation Department, this way of thinking is the most worthy topic to think about and study. Does the product also hurt? Can objects also have sensory experience? Our life is surrounded by all kinds of things, which, like us, also have their own "emotions" and "feelings".


This interdisciplinary practice course of Beijing Portfolio Counseling will discuss this interesting and philosophical design topic in combination with product design, interaction design, pure art and other majors!


Class time: August 5 to August 18/2 weeks


Number limit: 10-20 persons (2-4 persons/studio)


STUDIO 2: Interactive space/static and dynamic


"Static" and "dynamic" are two opposite and totally different states; Interactive experience and space design are also two professions that do not seem to combine; This time, we will subvert the previous cognitive expression of combining theory with practice, look for the possibility of "static" in the "dynamic", break the traditional concept of space and interaction, and explore the "interdisciplinary" meaning of the profession from a new perspective!


 Interactive space portfolio coaching


Introduction


The interactive space is based on industry/product/interactive design, architectural design, interior design and other disciplines as the core disciplines. Through interdisciplinary knowledge fusion and learning, it is produced with the theme of exploring and studying natural knowledge, and the main form of output is dynamic visual image and interactive devices (more output students are determined according to the background of participating students), so that students can take research as their learning attitude, Interdisciplinary curriculum with practice as the core and cognitive improvement as the output.


Let's look for breakthroughs in the dynamic; Let's conquer technical difficulties to reflect our ability; Let's immerse ourselves in the dimension of scientific knowledge. This is our interdisciplinary course. Let you become different, break the homogenization of the traditional collection of works, and let you reflect a different new perspective among many applicants!


Class time: July 29 August 18/3 weeks


Specialty oriented: industrial design, interactive design, architectural design, landscape design, interior design, innovative design, service design, graphic design, space design, home design, photography


Number limit: 3-8 persons (2-4 persons/studio)


STUDIO 3: Generate one side


Who said Graphic Design Study Abroad Students can only do logo and VI? Who said that interaction design students can only do UI and products? Who says pure art students can only paint? Who says that works can only be limited to the plane? Who says that works can only be static? Who says we can't do science? Can't teach technology? Now, use the design that subverts stereotyped cognition! Let's break the "others say" together!


 Beijing Collection Tutorial Course


Introduction


Are Logo and VI the "final destination" of graphic design students? If you choose interaction design, do you want to create a lifetime UI and product? Pure art majors can do nothing except painting and sculpture?


Who said that the collection of works must be a static visual image limited to a two-dimensional plane? Is there no possibility for the collection of works to move? Is the submission of professional graphic design works isolated from dynamic image works?


Artists/designers, like scientists and programmers, can "break" the program system with a mind beyond reason and creative skills! Get rid of 2D and 3D so that graphic design can also move!


Class time: August 19 September 1/2 weeks


Specialty oriented: graphic design, book design, interactive design, interactive art, digital media, pure art, human-computer interaction, innovative design, service design, clothing design, jewelry design, space design, architectural design, landscape design, game design, illustration, photography


Number limit: 10-20 persons (2-4 persons/studio)


STUDIO 4: MIDI Electronic Instrument Design


Musical instrument, as another form of expression of inspiration, is the carrier of music. Like our creative media, it is an artist's way of expression. This time, we will explore the artistic expression of music by moving music and art, integrating various forms of art and design, and use the music instrument digital interface to spread your sense and imagination!


Introduction


MIDI is the abbreviation of musical instrument digital interface. It is another application of computer multimedia technology in the field of audio. The whole MIDI system includes synthesizer, computer music software, sound source, computer, MIDI connection, mixer, digital recorder and other peripheral equipment. The computer can convert the sound information from keyboard instruments into digital information and store it in the computer.


This technology has ushered in a new era, breaking the barrier that music is played by traditional instruments, and broadening the field of sound that can be written into music. This project hopes to lead students to design unusual midi instruments through adrino module and simple programming, plus students' imagination.


Class time: July 1-July 21/3 weeks


Specialty oriented: industrial design, interactive design, interactive art, digital media, human-computer interaction, innovative design, space design, architectural design, game design


Number limit: 3-10 persons (3-5 persons/studio)


STUDIO 5: Urban space transformation and revitalization


We often say "landscape", "architecture" and "city". What is the design "secret" behind these professional terms that are closely related to each of us? What kind of relationship and interaction do they have with our society and living environment? This time, follow the natural light to start from the smallest landscape details and discover the "big landscape" and the world in the details!


 Beijing Interdisciplinary Portfolio Counseling Course


Introduction


Landscape architecture is a subject of comprehensive theoretical application. The 21st century is a new era of rapid development in urban areas. Urban sprawl and urban expansion have become one of the social problems that landscape designers cannot ignore. How can people enjoy the rapid development of society while experiencing different urban green spaces in the "steel forest", It is one of the problems worth thinking about by designers.


The project hopes to solve the problem of balancing urban expansion and green land tension through the transformation and revitalization of urban space with special historical background, the application and design methods of a series of interdisciplinary theories such as site survey, problem analysis, strategy proposal, and so on, and to provide a green harbor for people in the city.


Class time: July 1-July 21/3 weeks


Specialty oriented: landscape design, urban design, urban planning, interior design, architectural design


Number limit: 3-10 persons (2-4 persons/studio)


STUDIO 6: Exploration and Research on Sponge City and Ecological Wetland


Urban waterlogging and lack of fresh water resources have become a common problem. Landscape designers all over the country and even the world are trying to find ways to solve the problem of rain and flood, and at the same time, to repair/rebuild the ecological balance. Rainwater waterlogging and fresh water resources are also practical problems that need to be faced urgently in the ecological environment, How to design a landscape that can solve urban water conservancy problems? How can we skillfully use the design to build a project that can save resources and be used for a long time? Now let's explore with the natural light!


Introduction


The purpose of this project is to find out the actual site with hidden danger of rain and flood and the ecological balance has been damaged, and to design a plan that can solve urban waterlogging/restore the balanced ecology through field research and analysis of the site's current situation. At the same time, according to the nature of the land around the site, it will be integrated into a variety of activity areas to enrich the project content.


With the sponge city theory as the core, by combing the current situation of the site, combining the professional knowledge of landscape ecology, landscape botany, hydrology, spatial theory, terrain shaping, pedology, climatology, etc., the design goal is to solve the urban storm flood problem and repair the site ecosystem/habitat, with clear logic Group cooperation course that expresses rich and complete landscape design scheme as output


The project analysis drawings will be presented in the style of international competition, and the project quality, drawing quantity and expressiveness will be greatly improved compared with the traditional portfolio projects, so that students have the opportunity to stand out from many college applicants!


Class time: July 22 August 11/3 weeks


Specialty oriented: landscape design, urban design, urban planning, interior design, architectural design


Number limit: 3-10 persons (2-4 persons/studio)


STUDIO 7: "Digital image"/contradiction space


"How to discuss specific topics?" "How to put forward new arguments in existing topics?" How to solve problems with design thinking in seemingly contradictory "preconditions"? Photography, dynamic images, videos... the art forms realized based on the Internet have become the most important part of contemporary art. Now, immerse yourself in the experience of new media art forms, feel the design, and solve the "contradiction" in the "contradiction space"!


 Tutoring of digital image works


Introduction


Photography, dynamic video, video and Internet based art have all gone through the period of being regarded as new media in recent decades. With the rapid development of new media and technology, the materials and methods of creating artistic works have also been most directly affected. At present, the concept of digital image is constantly proposed to enlarge, which provides additional content and form for art practice.


The theme of this course, "Space of Contradiction", is inspired by the basic discussions that appear in many artistic methods - how to discuss specific topics? How to build an argument on an existing issue? How to analyze different stakeholders in a topic? "Paradox" may be the answer to many of these discussions.


Therefore, we hope to create an opportunity for students to experience the process of speculation through the process of creative practice, and carry out experimental exploration on paradox together in this same space.


Class time: July 1-July 21/3 weeks


Speciality oriented: hand painting, painting, sculpture, pure art, photography, film, video and dynamic image, media art


Number limit: 10-20 persons (3 persons/studio)


STUDIO 8: "Can't Think" - Speculative Design


2 weeks to fully think about the meaning of "speculative design", to experience and feel speculative design, to radiate the imagination and creativity in the subconscious in the most unrestricted way, and to play their own ideas and creativity "unrestricted" under the "unrestricted" curriculum framework, from pure art to graphic design, from thinking to vision, Combine concrete reality with abstract concepts to maximize the visualization of ideas.


 Beijing Interdisciplinary Works Collection Training Summer Program


Introduction


What is the core purpose of art design education? Is it to design products or images that can be widely used? If so, the audience of art and design education is too narrow, and it also greatly ignores the important and irreplaceable significance of art education in the future. In fact, elite art education should guide students to establish a new way of analysis - that is, "the way of analyzing the present and the future", and can use an efficient means to establish the form of expression and feedback, instead of being numb and helpless in the face of a rapidly changing world.


Speculative design is one of the most cutting-edge academic achievements in the field of art and design education. It is both avant-garde and realistic. The way of expression can absorb all kinds of expression techniques, such as conceptual art, stage art, model making, etc., as long as it can be used to visualize the concept, it can be used for it.


Because there is no limit to the means of expression, speculative design can maximize the vitality to outline the present and future unimaginable scenes in the designer's mind. It does not necessarily pursue refined aesthetics or practical science. It often uses surprising methods to smash the audience's prejudice against reality and beautified illusion, leaving the audience in a strange and attractive parallel world.


Class time: July 22 August 4/2 weeks


Major oriented: graphic design, book design, illustration design, pure art, innovative design, clothing design, jewelry design, space design, architectural design, landscape design, game design, photography


Number limit: 10-15 persons (2-3 persons/studio)


STUDIO 9: EPFI Intelligent Material Exploration


Can designers and scientists exchange identities? Can design become a guide to influence new ways of life? Taking textiles as the starting point, start to explore the new dimension of design and science and technology from the perspective of design combined technology!


Taking the textile as the carrier and combining with the visual element design, the textile will be upgraded to 3D fabric, interactive design, installation art, fabric textile, graphic design and other professional dimensions intertwined, transcending the plane limit of traditional fabrics, and making the concept of textiles "three-dimensional".


 Portfolio training project


Introduction


What role can design play in society? What enlightenment can technology bring to design? How do scientists become designers? When digital manufacturing becomes the mainstream, where is the future of handicrafts? How does the textile industry lead the development of human-computer interaction? Can the textile industry open up a new way to imagine the design framework?


Intelligent textiles, including implicit performance, sustainable development and ethical issues, poetic and aesthetic concepts, require us to constantly emerge new design concepts. This is an interdisciplinary topic, which combines fashion and art technology.


With the rapid progress of culture, economy and technology, the textile world needs dynamic designers who can propose and achieve excellent and innovative designs, and at the same time, they should have ideological connotation, leadership and unique vision. We provide a platform for cultivating thinking, thinking about personal practice, and breaking the limitations of textile design. Students will have the opportunity to study the factors that will affect the development of textile design in the future.


Class time: July 1-July 21/3 weeks


Professional oriented: clothing design, fabric design, jewelry design, interactive art, pure art


Number limit: 3-10 persons (2-4 persons/studio)


STUDIO 10: Illustration x Motion Picture


When illustration is no longer a static image, when image is no longer a dynamic art form combining screen, illustration, dynamic image, photography device, when these professions are combined, they are no longer separate professions, but a new creative expression of mutual image. I have collected 1-3 pamphlets combining illustration and photography, and designed an interesting image device, Hold a small art exhibition showing unique ideas. This summer vacation, we will use a new art form to record!


Introduction


The interdisciplinary course of illustration and dynamic image is a summer course that combines illustration and photographic devices. In this course, we will integrate elements of comprehensive materials into the illustration project and break through the two-dimensional presentation; At the same time, it will also combine photography projects with painting to explore the integration of photography and painting.


At the end of the course, students will gain multiple comprehensive abilities of skills and professional dimensions. At the same time, the real product will also get 1-3 brochures combining illustration and photography (including 6-10 photographic illustrations), and a video device (finally presented in the form of exhibition).


Class time: August 5 to August 15/3 weeks


Major oriented: illustration, photography, graphic design, book design, digital media, photography


Number limit: 10-15 persons (2-4 persons/studio)


STUDIO 11:Fashion 360


Eight days Summer Camp is a mini "fashion circle" ecological experience and an independent work that can be included in the collection.


Concept+skill+creation+inspiration, realizing the whole process from original concept to ready to wear design, to final production and finished product photography, and more professional derivative experiences of jewelry design and fashion management!


Introduction


   Fashion Design Workshop

Fashion concept, fashion illustration, fabric texture and analysis, three-dimensional tailoring, pattern making, clothing structure, etc. The course starts with the explanation and hands-on practice of various basic fashion professional concepts! The experience of designer professionalism+practice+commercialization serves as the foreshadowing and starting point, which will lead you to start from scratch, understand the fashion industry, and more deconstruct the real professional insider.


   Wearable Art Workshop

The non-traditional and divergent innovative materials, as well as the breakthrough sculpture technology, are used to make a wearable dress. The concept of sculpture and performance is integrated into the clothing design to create a new clothing design experience. At the same time, students will also learn how to make ready-made clothes from daily or disposable materials.


With the concept of experimental and secondary sculpture, students' thinking and creation are stimulated. The curriculum drives students' creation and exploration. Sculpture is no longer the traditional kneading and assembly, clothing is no longer the traditional sewing and weaving, and performance is no longer the original definition of behavior.


   Construction&Garment Creation

Based on the courses from day 1 to day 4, David, the admissions officer and fashion designer from Parsons, will lead students to have an immersive experience, which is different from the major transformation of fashion projects created by the university!

In combination with the "Sculpture Clothing" project of the previous two days, the concept of 2d and 3d will be combined to carry out a breakthrough "transformation" of the original materials and reshape the definition and creation possibility of clothing design.


   Fsahion Photography&Styling

Starting from photography, we carefully run through the photographic content of fashion publications, and combine fashion marketing to shoot fashion blockbusters that can be used for the presentation of works. Combined with the construction of natural light+artificial light source, students will learn to show the charm of their works and highlight the fashion concept of their works through photography and dynamic images!

At the same time, in the process of cooperation with students from different professional backgrounds, we will further stimulate our fashion ability and understand the differences and working characteristics of different categories and positions in the fashion field.


Class time: July 14 July 21/week


Number limit: 20-30


STUDIO 12:Spatial Dynamic


The RISD Foundation Year, one of the three major themes - Spatial Dynamics, does not need to go to school or study across the oceans. The current professor of RISD directly brings you real classes in natural light.


One exploration of non-traditional sculpture materials, one reinterpretation of space that breaks through conceptual cognition, one experience that art and design collide to create wonderful sparks, one inspiration that breaks through traditional cognition, and you can redefine sculpture and space!


Introduction


   Day 1


  Lecture-

Re "Introduction" to Sculpture


Classroom presentation-

Make a sculpture out of the found material. Use your imagination to create any work! Challenge the sense of space, materials and technical skills


Homework-

Find items that can only be used by one person at a time. For example, chairs, clothes, toilets, pens, keyboards, headphones, tableware, etc. Study how these people interact with objects when they use these objects; How people use them; In the process of use, what changes have taken place in these articles, and whether there is wear, damage, etc; Consider whether these items have been fully utilized... After a series of thinking, make a group of renderings (drawings, schedules, videos, recordings, etc.) to show your thinking results, and be ready to show your thinking success in class the next day.


   Day 2


In groups, show each other the professional content of the previous day, discuss with each other, and have a critique. Based on your own ideas and concepts, and suggestions from classmates, we will upgrade the concept.


Course presentation-

Based on the homework of the previous day, select a research object and redesign it. This time, the selected object needs to be "for two or more people to use at the same time". Recreate this object so that the user/participant must meet the "sharing", "contention" and other relationships.


Thinking about problems-

Do you display/use most of the original items?

Could this primitive usage be practical, absurd, interesting and embarrassing? Consider the experience meaning of using the object at the physical interaction level

After thinking, will you choose to keep the original use of the object, continue to use the object, or abandon the original use and choose independent innovation?


   Day 3


Complete all the contents of this project, conduct a presentation, make comments on each other, and discuss how to improve their works.


Class time: July 28 July 30


Number limit: 20-30


STUDIO 13: The plane is extraordinary


This is a complete shaping of the foundation, professional quality, aesthetic awareness, critical thinking, and also a real project building to break through creativity, stimulate logical thinking, expand professional ability, and at the same time obtain a comprehensive "big change" in thinking!


For different extensions of different majors, explore creative fields and creative expression forms that you have never tried before, unique professional learning experience of overseas art colleges, and complete harvest of immersive overseas classes!


 Beijing Graphic Design Works Collection Summer Course


Introduction


   2D Art Making

A course to fully experience the principles of 2D art production, including the practice of combination and other mixed media. Students will acquire the ability of concept creation, material perception and cross media material creation in the learning of observation and graphic drawing.

Use different materials to make a breakthrough in 2d and 3d creation, and use hands and other materials different from "paper and pen" to experience creation, and feel the texture and creation method of different materials. Students will learn to improve the cognition of color, foreground and background, painting description, creation form, etc.


   Listening with the eyes

In these two days' courses, students will feel the experience of creating from different perspectives through the sense of hearing, which is different from vision, as a creative medium and way. Students will get their own unique feelings through hearing, and use them as the basis for thinking divergence to conduct brainstorming to guide their creative thinking.

Then, combine different concepts and models and present your ideas on the drawings. Between abstract and concrete, students will learn how to transform concepts in a practical way, and learn to reinterpret some traditional concepts through new creative forms and media.


   Between the lines

Use 2 days to explore the relationship between line and space, and stimulate all your design potential about space. On the first day, students will learn about the characteristics of materials and creation possibilities through cognitive learning of four materials, and apply these four materials to the design and practical creation of "line".

On the second day, students will continue to deepen their creative concepts, use deeper concepts and creative meanings, and turn "lines" into "space works" in the real sense that can be presented in space. Combine western painting, creative materials and mixed media to build a substantive project.


   The Moving Image

Use conceptual creation awareness, combined with dynamic images, to stimulate students' creative expression, and use mobile, interactive and advanced technology to show their own creation. Students will experience the dynamic experience of visual art in the interaction of works, so as to gain the cognition and promotion of animation, interaction, new media art, dynamic image and other professional dimensions. The final comprehensive ability can be used as Collection of Art Studied Abroad A unique form of expression in.


Class time: July 31 August 7/week


Number limit: 20-30


Registration of Summer Course Program for Beijing Collection of Works


Location: 2703, Floor 27, Building 17, Jianwai SOHO, Chaoyang District, Beijing


Today, the natural light has brought you a tutorial on the collection of works in Beijing. 13 studios cover the whole profession, start creativity, and unlock the summer! For more activities related to the Beijing campus, welcome to find free advice on natural light.



Natural light shares more topics for you:

Coaching of interdisciplinary works collection, spending extraordinary Summer with Natural Light Overseas Alliance summer class

Beijing Collection Training _ [Fashion Design+Interactive Design] interdisciplinary EPFI project to increase the core competitiveness of the collection


This article belongs to the original article of Natural Light International Art Education Team. Without permission, it cannot be reproduced commercially in any form. If it is found, it must be investigated for legal responsibility.

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